The Method of the Money Making Mechanism of TikTok
- DOI
- 10.2991/assehr.k.211209.508How to use a DOI?
- Keywords
- TikTok; videos; business; economic profit; 4P strategy
- Abstract
This paper investigated how TikTok, a short-video platform, can make money based on the perspective of economy and marketing. It has developed rapidly since 2016, and still impacts the market trend by its unique characters. The 4P strategy is used to analyze each product in the video application, and why it is able to attract a great number of users. There is also extended research on the profit of TikTok based on its annual report. There is a strong relationship between statistical data and its success. There are mainly some popular ways for both the platform and video-makers to earn profits. The success of TikTok is analyzed, and it can be used in other business of field, which is the main purpose of the paper. TikTok is a good role model for other social media and companies which can make use of social media. The result of this research is that TikTok successfully adapt users’ new interests and expand its consumers during COVID-19.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Tianchen Liang PY - 2021 DA - 2021/12/15 TI - The Method of the Money Making Mechanism of TikTok BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 3102 EP - 3105 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.508 DO - 10.2991/assehr.k.211209.508 ID - Liang2021 ER -