Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

The Competitions of China’s Internet Giants in Southeast Asia

Authors
Heran Yang1, *
1International School Singapore, Singapore
*Corresponding author. Email:YANG.HR@STU.HCIS.EDU.SG
Corresponding Author
Heran Yang
Available Online 15 December 2021.
DOI
10.2991/assehr.k.211209.509How to use a DOI?
Keywords
Southeast Asia; China; E-commerce ecology; Cross-border e-commerce giants
Abstract

Under the background of the “spillover” of China’s comprehensive national strength, the Sino-US trade war, and the global economic recession caused by COVID-19, this study aims to analyze the e-commerce ecology in Southeast Asia by investigating the competitions between domestic, cross-border Internet giants, taking online shopping platforms - Shopee and Lazada as examples. In China’s retail industry, e-commerce is approaching saturation, and the ambition to further expand the international market makes Southeast Asia the preferred “blue ocean” for domestic Internet giants. Geopolitical uncertainty brought about by the trade war between China, and the US has also led to the relocation of industries from eastern China to western China to Southeast Asian countries. In addition, the fierce competition among cross-border e-commerce has accelerated the development of the e-commerce industry in Southeast Asia. The epidemic has also played an important role - the significant growth of online users, the further popularity of mobile Internet, the application of electronic payment, etc. All this suggests that Southeast Asia’s e-commerce ecosystem will have unique development potential and future.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
10.2991/assehr.k.211209.509
ISSN
2352-5428
DOI
10.2991/assehr.k.211209.509How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Heran Yang
PY  - 2021
DA  - 2021/12/15
TI  - The Competitions of China’s Internet Giants in Southeast Asia
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 3106
EP  - 3112
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.509
DO  - 10.2991/assehr.k.211209.509
ID  - Yang2021
ER  -