Research on Consumption Psychology and Behavior of Online Shopping

DOI

10.2991/assehr.k.211209.550How to use a DOI?

Keywords

online shopping; consumption psychology; consumption behavior

Abstract

with the economic development and people’s higher material and spiritual needs for life, the popularity of the Internet makes online shopping an irreplaceable part of every family daily life.Compared with traditional shopping, online shopping has the advantages of being free from the constraints of time and place, online payment can avoid cash loss, goods are more high-quality and cheap, time-saving and labor-saving from ordering to picking up goods, etc. Therefore, online shopping has become an important shopping form.This paper mainly analyzes the environment of online shopping, characteristics of online shoppers, consumption psychology and consumption behavior, and studies the new trend of online consumption under the background of COVID-19, which provides reference and reference for Internet shopping in the Internet era.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Liu Yue
AU  - Zhang Zhenguo
AU  - Zhou Zichen
PY  - 2021
DA  - 2021/12/15
TI  - Research on Consumption Psychology and Behavior of Online Shopping
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 3386
EP  - 3390
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.550
DO  - 10.2991/assehr.k.211209.550
ID  - Yue2021
ER  -