Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

The Innovative Development of News Dissemination in a Media Convergence Environment--Taking Kanghui VLOG as an Example

Authors
Liu Yudian1, Li Chenhao2, a, *, Guo Yixin3
1School of Journalism, Communication University of China, Beijing, 100024
2School of Economics and Management, Beijing University Of Technology, Beijing, 100124
3Advertising Institute, Communication University of China, Beijing, 100024
Corresponding Author
Li Chenhao
Available Online 15 December 2021.
DOI
https://doi.org/10.2991/assehr.k.211209.554How to use a DOI?
Keywords
media convergence; news communication; VLOG; mainstream media; traditional news
Abstract

With the development of science and technology, the media industry is undergoing extensive and profound changes. In order to cater to the needs of the audience, traditional media are also exploring convergence along with its development, trying to present traditional news reports in a more lively and vivid way through various platforms. Traditional news has gone through transformation and upgrading both in its form and content. In November 2019, CCTV(China Central Television)News Channel released “Kanghui VLOG” on Weibo, Bilibili and other platforms, which embodies the transformation and upgrading of traditional news communication in the context of media convergence. This article will take “Kanghui VLOG” as the main object of study, focusing on news content and features, and exploring what efforts have been made by traditional news for the transformation and upgrading and its significance of in the process of media convergence.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
15 December 2021
ISBN
978-94-6239-483-4
ISSN
2352-5428
DOI
https://doi.org/10.2991/assehr.k.211209.554How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Liu Yudian
AU  - Li Chenhao
AU  - Guo Yixin
PY  - 2021
DA  - 2021/12/15
TI  - The Innovative Development of News Dissemination in a Media Convergence Environment--Taking Kanghui VLOG as an Example
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 3410
EP  - 3413
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.554
DO  - https://doi.org/10.2991/assehr.k.211209.554
ID  - Yudian2021
ER  -