Analysis of the Current Situation and Development of Tencent WeChat

DOI

10.2991/assehr.k.211209.532How to use a DOI?

Keywords

Tencent; WeChat; QQ; Social media; Marketing

Abstract

This study mainly analyzed how WeChat monopolies the social media market in China. Tencent used many marketing strategies to develop WeChat, for example, the Red Pocket function was cooperating with Chinese New Year to promote; and this also helped WeChat Pay to spread because the Red Pocket is Foot-in-the-door technique. These marketing strategies are valuable to learn and discuss the positive and negative impacts on the products. By analysis WeChat’s developments, it is helpful to predict the future of the social media in China and it can provide some references for other social media products.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jing Lin
PY  - 2021
DA  - 2021/12/15
TI  - Analysis of the Current Situation and Development of Tencent WeChat
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 3262
EP  - 3265
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.532
DO  - 10.2991/assehr.k.211209.532
ID  - Lin2021
ER  -