Analysis of the Current Situation and Development of Tencent WeChat
Pepperdine University, Malibu, CA 90263
Available Online 15 December 2021.
- 10.2991/assehr.k.211209.532How to use a DOI?
- Tencent; WeChat; QQ; Social media; Marketing
This study mainly analyzed how WeChat monopolies the social media market in China. Tencent used many marketing strategies to develop WeChat, for example, the Red Pocket function was cooperating with Chinese New Year to promote; and this also helped WeChat Pay to spread because the Red Pocket is Foot-in-the-door technique. These marketing strategies are valuable to learn and discuss the positive and negative impacts on the products. By analysis WeChat’s developments, it is helpful to predict the future of the social media in China and it can provide some references for other social media products.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Jing Lin PY - 2021 DA - 2021/12/15 TI - Analysis of the Current Situation and Development of Tencent WeChat BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 3262 EP - 3265 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.532 DO - 10.2991/assehr.k.211209.532 ID - Lin2021 ER -