Word-of-Mouth and Visit Intention in Cultural Tourism
Caleb Huanyong Chen
Available Online 15 December 2021.
- 10.2991/assehr.k.211209.528How to use a DOI?
- Word-of-mouth; online reviews; visit intention; cultural tourism
Online reviews and word-of-mouth influence tourists’ decisions when they search information online before visiting a destination. This study investigates the impacts of different types of online reviews on visit intention. We conduct a case study on a cultural park in southern China and examine the impacts of word-of-mouth using an experimental design. The results show that physical, emotional and social cues in the reviews influence visit intention through three mechanisms respectively. Implications for marketing and management are discussed.
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Guanwen He AU - Pak Hou Che AU - Caleb Huanyong Chen AU - Allan KK Chan PY - 2021 DA - 2021/12/15 TI - Word-of-Mouth and Visit Intention in Cultural Tourism BT - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021) PB - Atlantis Press SP - 3237 EP - 3241 SN - 2352-5428 UR - https://doi.org/10.2991/assehr.k.211209.528 DO - 10.2991/assehr.k.211209.528 ID - He2021 ER -