All of the articles in this proceedings volume have been presented at 2nd International Conference on Public Culture and Social Services (PCSS 2023) during 11-13 August 2023 in Qingdao, China. These articles have been peer reviewed by the members of the [Scientific Committees and reviewers] and approved...

Chifeng is a multi-ethnic city, and different ethnic minority areas have different special salt intake habits. The special salt intake habits in ethnic minority areas are an important factor affecting the prevalence of hypertension. In response to this problem, four salt reduction appliances have been...

This paper will focus on the fictional literary images of Dr. Fu Manchu in American popular culture in the first half of the twentieth century. The images of Fu Manchu were first created by British writer Sax Rohmer in his Dr. Fu Manchu series of short stories. Fu Manchu was characterized by the duality...

Balenciaga's 2023 ad for sexualised girls causes uproar. The widspread boycott of JNBY in the East in 2019 over its controversial children’s clothing line was not coincidental. Behind the incident, sexualising girls can have an indelible negative impact on them. However, the issue is serious and...

In this essay, the study aims to introduce a subjective viewpoint on “The Lost Daughter of Happiness” and Fusang, the main character of the novel. Academia and literary circles generally regard Fusang as a lenient and tolerant woman, an “earth mother.” However, this essay challenges the popular opinion...

Public service announcements (PSAs) are a form of advertising that communicate social values and social issues through communication channels, and have an important role in guiding and influencing public behaviour in society. The fight against domestic violence is a global social issue, and both China...

The College Entrance Examination is the exam for entry to a university in China. With time's development, the College Entrance Examination policies have been gradually reformed. However, a series of policy reforms have resulted in the creation of social inequities. This article examines how the...

Under the background of the “double reduction” policy, families of students in the compulsory education stage generally have common service needs for the school's teaching quality, school teachers, and teaching methods. In order to promote the return of the essence of education, social work can...

During the Jacobin dictatorship, French society gave birth to a new emotional system and social trust system, but under the revolutionary situation, the external framework composed of these two can not stabilize the emotional experience of the emotional community. Social events promote each major emotional...

The real-life situations and anti-epidemic actions of people in places, cities, and spaces highlight the importance of the idea of “One Health” and the environment for occupational health. This paper presents an interdisciplinary analysis of the public health history and practical considerations of occupational...

The prevalence of loneliness and social anxiety in modern society is increasing. This has led to growing attention being paid to the human-pet relationship as a means to alleviate psychological issues. This study aims to explore the factors influencing owners’ perceived human-cat relationships and provide...

This paper explores the controversy over women’s rights to abortion in the United States, particularly following the Roe versus Wade Supreme Court Case of 1973. This work explores the ethics and consequences of several arguments for and against the right to abortion. This article analyzes ethical theories,...

In order to explore the state of development and differences between domestic and international, this paper analyses the existing development of computer technology and the application of metahuman in the digital media industry through literature research and descriptive research methods, and concludes...

Under the most recent media background, influencers increasingly significantly impact the purchase preference in public space instead of the traditional celebrity. This research discusses influencer endorsement media’s impact on purchase preference. The mixed approach is the primary method for collecting...

News plays an important role in cultural exchanges and cultural propaganda. News translation is a way via re-spread to explain News by another language. There are some difficulties in translating journalistic English into Chinese. In translating culture-loaded expressions in journalistic English, the...

The conductor plays an important role in the orchestra. The conductor is the interpreter of musical works, the artistic leader of the orchestra, and has a certain interaction with other members of the orchestra. Musical works not only need the conductor to use the body to show the rhythm and speed, but...

People depict elapsed time on a horizontal or vertical mental timeline (MTL). Yet how cross-cultural diagonal MTLs are formed remains unknown. Because many studies have shown the relevance of horizontal or vertical MTLs to diagonal MTLs, we hypothesized that diagonal mental timelines in each culture...

In the development of the entertainment and cultural industry in recent years, the fan economy has gradually come to the fore and occupied an important economic position. Produce 101 is the most successful talent show which utilizes digital media to develop the fan economy in China. From media headlines...

The purpose of this article is to discuss the popularity and recognition of Buddhism in China, as well as its characteristics and visual practices, both offline and online. Initially, the essay provides an overview of Buddhism's characteristics to share a brief introduction to the overall features...

“Food in China, taste in Sichuan”. Chinese food has formed a unique seasoning culture, and “Sichuan cuisine”, as the first of the eight major cuisines in China, occupies an important position in China’s culinary history, enjoying the reputation of “one dish, one pattern, one hundred dishes, one hundred...

The comprehensive victory of poverty alleviation has been ingrained into the youth group through grand political narratives, forming a collective memory among young people regarding poverty alleviation, which influences the formation of their political identity. This study adopts an in-depth interview...

There are still some deficiencies in the existing MBA education, and MBA education still needs continuous innovation and reform. Curriculum ideological and political education is a kind of education method that takes the reform and innovation of ideological and political theory course as the background,...

The sudden onset of novel coronavirus epidemic in 2020 broke the social calm. This major public health security incident had a serious impact on people’s life and property safety, economic and social development, and posed a challenge to China’s emergency management work. In this special battle, China...

Yuyao seawall has remarkable achievements in disaster prevention and mitigation, which also provides materials for the creation of disaster literature. Disaster poems involving Yuyao seawall account for a certain proportion in Collected Poems of the Yuan Dynasty. In this paper, by interpreting the disaster...

Since August 2021, large-scale power failure have occurred abroad for various reasons, including the imbalance between coal supply and demand, the pressure of dual control target of energy consumption, and safety operation problems of the power grid, which have negatively affected the national economy...

By combining theoretical research with empirical research, this paper applies the foreign mature theory of tourism destination image perception to the research of tourists’ perception of red tourism destination image in China, and makes a beneficial attempt to the research of tourists’ perception of...

The concept of human rights has a rich and extensive historical lineage in both Western and Chinese societies [1]. Following the release of the Universal Declaration of Human Rights in 1948, the international human rights movement has experienced significant growth and convergence. The notion of “judicial...

In recent years, China has experienced frequent extreme weather events such as heavy rainstorms, typhoons, and freezing temperatures, which have caused significant damage to the power grid equipment and directly impacted the safe and stable operation of the electricity network. Power grid equipment,...

The sports industry has developed rapidly, the live broadcast of sports events has created huge economic benefits, followed by frequent infringement. The key to protect the copyright of the live broadcast of sports events lies in whether its creative height meets the requirements of originality. The...

As a multi-ethnic country, China has a long development history and profound cultural heritage. In the process of historical precipitation and development, with social progress and scientific development, multiple cultures blends with each other. Under this background, ethnic culture continues to develop...

With the continuous advancement of the rural revitalization strategy, the folk art of Heilongjiang rooted in rural areas has encountered new development opportunities as a vital means for economic growth in the borderland rural communities. Heilongjiang’s rich history of folk art represents the synthesis...

With the progression of communication technology, people started to see things with higher standards and requirements. In the field of visual communication design, the development and enhanced dynamic of multimedia art, and novel artistic creation methods due to advanced science creation methods have...

Chinese people have always had a strong sentiment of searching for their roots, and the renewal of the Family Tree and the repair of the Ancestral Hall are manifestation of this sentiment. Family Tree and Ancestral Hall, both for individuals and groups, are important issues related to self-identification....

Fashion innovation and design are dynamic processes that drive the ever-evolving fashion industry. Fashion designers play a crucial role in shaping trends and styles by drawing inspiration from diverse sources, exploring new materials and technologies, and embracing sustainability and inclusivity. This...

Purpose In order to prevent respiratory infectious diseases from being introduced into the country through customs at the ports, which threatens the lives and health of Chinese citizens, it is urgent to establish an intelligent prevention and control detection system by following the law...

The capacity of science, technology, and innovation has a significant impact on economic growth. A scientific and reasonable capability evaluation model is crucial for the implementation of national, industry, and enterprise science and technology strategies. The research topic of science, technology,...

With the rapid development of the Chinese economy, the development of events has gradually accelerated, but related research needs to be enriched. Based on the perceived value theory, this paper studied the perceived value, satisfaction, and revisit intention and constructed a theoretical model of the...

At present, E-commerce platforms, such as TikTok and Taobao have endowed chinese online audiovisual industry with continuously economic power. Based on the capital profit-seeking and data accumulation, the E-commerce anchors need to deepen their innovation in the limited space, so that they can hold...

From the perspective of the century long history of Chinese Marxist philosophy, the study explored the issue of “Chinese path to modernization”. In the new era, it is necessary to return to the context of the century long history of Marxist philosophy in China to deeply understand the era, ideological...

Drawing on the embodiment theory, semiotic theory, and theoretical discussions about the body, this study conducts a content analysis of Chinese winning works in the World Press Photo Contest (WPPC) between 1988 and 2023. We analyzed the social attributes of the body, photographic techniques, and visual...

The patent open license system has problems such as incomplete consideration of influencing factors in the calculation of license fees, lack of consultation and lack of professional opinions in the determination of license fees. From the perspective of patentees and licensees, this article discusses...

The incident involving the comedian HOUSE (Haoshi Li) under Shanghai Xiaoguo Culture Media Co., Ltd. sparked a concentrated discussion on various online platforms due to his anti-national views during a performance. The rap-id emergence and intense criticism of online nationalism during the incident...

Traditional Chinese medicine culture is a treasure trove of Chinese traditional culture, and its cultural origin comes from traditional Chinese cultural ideas. Analyzing the importance of protecting traditional Chinese medicine culture and the difficulties in its dissemination can help us seek countermeasures...

Accompanied by the rapid development of the economy at the same time, the state on the protection of ecological environment is also more and more attention, green mountains is the mountain of gold and silver. However, China's ecological and environmental infringement of the relief system can be...

Artificial Intelligence (AI) technology has been developing rapidly in recent years, and a large portion of products, whether in the highly sophisticated industrial field or in daily life, are seeking to apply AI to their production processes, with a view to improving production efficiency and condensing...

Through the investigation of the linguistic landscape of Yibin Guanying Ancient Street, this paper attempts to explore the multilingual phenomenon in the area and the linguistic characteristics behind it. The study proves that in Yibin Guanying Ancient Street, Chinese occupies a dominant position in...

Article 71 of the current Patent Law of the People’s Republic of China introduces a punitive damages system, which clearly stipulates that punitive damages can be imposed for serious acts of intentional infringement of patent rights, which shows that the subjective element for applying punitive damages...

Based on the data of CGSS in 2017, this article uses the ordered probability model and OLS to explore the relationship between government pro-poor expenditure, social capital and the subjective happiness of rural residents. The results show that the government's pro-poor expenditure has a significant...

This article first analyzes the conceptual connotation, structural characteristics, and position and logical relationship of the innovation chain in social production. On this basis, relevant concepts of the industrial chain are identified, and the internal and external factors that affect the bidirectional...

Against the backdrop of China’s national strategy of employment and talent development, our team has explored and studied the needs of China’s socio-economic development in the post pandemic era, and determined a research topic mainly focused on improving the employment competence of college students. ...

The education of young people in the values of the rule of law is an important element of national ideological education, which is not only conducive to fostering the development of young people as future qualified citizens, but also conducive to the establishment of a State governed by the rule of law,...

This paper primarily focuses on the research and discussion of the methods and approaches to integrate traditional martial arts culture with electronic game media. Utilizing various research techniques such as literature review, case analysis, and synthesis, the study applies these findings to the design...

Objective To explore users’ inner tacit knowledge from users’ experience and extract the characteristics of users’ demand for new Chinese furniture. Methods Zaltman Metaphor Elicitation Technique (ZMET) was used to extract the consensus constructs of users about new Chinese furniture, and these consensus...

This study analyzes the harmony between aesthetics and usefulness in urban furniture design, an important part of urban planning and design that has a considerable impact on the quality of urban areas. This analysis of three case studies—U-Like Urban Furniture Design, Agora Maximus Urban Furniture Design,...

Nanyang pyrography has a long development history of more than two thousand years since the Western Han Dynasty. As one of the “three treasures of Nanyang”, the regional business card has now become China’s national intangible cultural heritage. However, with the continuous development of information...

Zibo with low prices, extreme novelty experience, rely on everywhere barbecue, and nowadays popular young people “travel special forces” to form a two-way run to the first half of this year’s absolute top of the Internet stream. The iterative history of top stream city in the past decade is also the...

This paper summarizes the power science and technology award evaluation models from the dimensions of sponsor, award setting, evaluation mode and evaluation index. Based on the investigation of the evaluation methods of China’s electric power awards, from the dimensions of award setting, review mode,...