Fan economy and digital media: How does Produce 101(China) utilize digital media to gain commercial benefit?

DOI

10.2991/978-2-38476-130-2_18How to use a DOI?

Keywords

Fan economy; Produce 101; digital media; commercial benefit

Abstract

In the development of the entertainment and cultural industry in recent years, the fan economy has gradually come to the fore and occupied an important economic position. Produce 101 is the most successful talent show which utilizes digital media to develop the fan economy in China. From media headlines to the idols who have successfully debuted through the show, this show has received great commercial benefits. In this case study, I discuss its digital marketing methods through literature research and the interview of a fan. The conclusion is that the combination of marketing strategies and digital media in the fan economy can indeed greatly increase commercial values. But inevitably, this will also have some negative effects.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jinman Zhang
PY  - 2023
DA  - 2023/10/29
TI  - Fan economy and digital media: How does Produce 101(China) utilize digital media to gain commercial benefit?
BT  - Proceedings of the 2023 2nd International Conference on Public Culture and Social Services (PCSS 2023)
PB  - Atlantis Press
SP  - 141
EP  - 147
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-130-2_18
DO  - 10.2991/978-2-38476-130-2_18
ID  - Zhang2023
ER  -