A study of the effect of event tourists’ perceived value on the revisit intention: a case study of music festival in Chengdu

DOI

10.2991/978-2-38476-130-2_37How to use a DOI?

Keywords

event; music festival; tourist perceived value; tourist satisfaction; revisit intention

Abstract

With the rapid development of the Chinese economy, the development of events has gradually accelerated, but related research needs to be enriched. Based on the perceived value theory, this paper studied the perceived value, satisfaction, and revisit intention and constructed a theoretical model of the perceived value of the tourists. The study shows that service value, social value, and emotional and enjoyable value constitute the perceived value, of which emotional and enjoyable value has a significant positive impact on revisit intention while social value has a significant negative impact on revisit intention.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Junyuan Zeng
PY  - 2023
DA  - 2023/10/29
TI  - A study of the effect of event tourists’ perceived value on the revisit intention: a case study of music festival in Chengdu
BT  - Proceedings of the 2023 2nd International Conference on Public Culture and Social Services (PCSS 2023)
PB  - Atlantis Press
SP  - 305
EP  - 310
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-130-2_37
DO  - 10.2991/978-2-38476-130-2_37
ID  - Zeng2023
ER  -