Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)

109 authors
Agrawal, Vineeta
Determinants Shaping Consumer Choices in Retail Stores
Anbu, A.
Role of Employee Engagement Mediating Employee Branding and Organizational Commitment and Its Impact on It Industry
Aniruddhan, N.
Future Dynamics and Forecasts in Logistics and Transportation through Digital Transformation – A Study w. r. to Manufacturing Industries
Ashwardhini, G.
Customer Perception on role of Artificial Intelligence (AI) in the Banking Industry in Chennai
Balaji, V.
A Study on Factors Affecting Employee’s Emotional Stability in Information Technology Sector at Chennai
Basha, H. Anwer
A Comparative Study on the Application of Internet of Things in Smart Farming for Monitoring the Farming
Bharathi, S. K. Sindu
A Systematic Review Approach to Organisational Conflict Resolution for Optimal Productivity and Seamless Functioning
Buvaneswari, P. S.
Peer-Review Statements
Buvaneswari, P. S.
Ad Avoidance in Digital Advertising: The Impact of Privacy Disruption and Perceived Intrusiveness
Chithra, N.
Study on Consumer Perception Towards E-Wallets: A Comprehensive Analysis Using Primary and Secondary Data
Chithra, N.
Examining the Influence and Advantages of Digital Transformation within Accounting Firms: A Comprehensive Analysis
Devi, R. Krithiga
Impact of Telemedicine Services Among Rural Women in Tamilnadu
Duraiarasan, R. M.
Customer Perception on role of Artificial Intelligence (AI) in the Banking Industry in Chennai
Durairaj, S.
The Effect of AI (Artificial Intelligence) in Employee Performance Evaluation on Employee Retention in the Information Technology Sector
Gayathri, D.
An Analysis of Advanced FaceNet Deep Learning Algorithm in Facial Authentication
Guduri, Swathi
Assessing The Impact of Mobile Learning Applications on Higher Education Outcomes in Rural India: A Case Study Approach
Guduri, Swathi
Correction to: Assessing The Impact of Mobile Learning Applications on Higher Education Outcomes in Rural India: A Case Study Approach
Gundupagi, Manjunath
Assessing The Impact of Mobile Learning Applications on Higher Education Outcomes in Rural India: A Case Study Approach
Gundupagi, Manjunath
Correction to: Assessing The Impact of Mobile Learning Applications on Higher Education Outcomes in Rural India: A Case Study Approach
Hariharan, S.
The Impact of Service Quality in the Success of Traditional Catering Businesses in Coimbatore
Jayalakshmi, K.
AI-Powered HR: Enhancing Employee Experience and Engagement
Jayanthi, L. N.
A Comparative Study on the Application of Internet of Things in Smart Farming for Monitoring the Farming
Jayanthi, N.
AI-Powered HR: Enhancing Employee Experience and Engagement
Jayanthi, N.
Revolutionizing Marketing: How Ai is Transforming Customer Engagement
Jayanthi, V.
A Study on Gen Z’s Adoption and Intention on Digital Wallet in Allusion to Green Banking
Jayanthi, V.
Empowerment of Microfinance among Self Help Groups with respect to Tamilnadu
Jayashree, S.
Plant Leaf Disease Detection Using Resnet-50 Based on Deep Learning
Jude, S. Soosai Agnel
Impact of HRM Practices and Artificial Intelligence on Employee Attrition in It Industry
Kalpana, G.
Goods and Services Tax: A Study on Small Business Entities Taxpayers in Chennai
Kamalakannan, T.
The Effect of Emotions and Parkinson’s Disease Prediction Using Classification Learner Models with EEG Dataset Generation
Kannan, P.
Influence of Advertisements Effects in Impulse Buying Behaviour Towards Social Media in Electronic Retailing
Kumar, S. Dinesh
Influence of Technological Innovation in Marketing on Consumer Behaviour
Kumar, S. Dinesh
Postulation of Blockchain technology as a core of Digital Era
Kumari, P.Senthil
Predicting the Severity of Diabetes Using ECLAT Algorithm in Data Mining
Lalrokhawma, T.H.
Role of HRM Practices in Telecommunication Sector: A Comparative Study Between Public and Private Company
Leelavathy, V.
Study on Consumer Perception Towards E-Wallets: A Comprehensive Analysis Using Primary and Secondary Data
Leelavathy, V.
Examining the Influence and Advantages of Digital Transformation within Accounting Firms: A Comprehensive Analysis
Mahalakshmi, P.
Influence of Advertisements Effects in Impulse Buying Behaviour Towards Social Media in Electronic Retailing
Majnoor, Nisbath
The Profound Impact of Technology on Agile Change Management: A Bibliometric Analysis
Meera, S.
Influence of Technological Innovation in Marketing on Consumer Behaviour
Metta, Sukanya
HR in the Era of AI Paradoxes: Balancing Automation and Human Touch
Mohini, C.P. Chandra
Functionality of Digital Twin in Shopfloor Employees Training with AI and ML Technologies
Nachiammai, V.
Examining the Influence and Advantages of Digital Transformation within Accounting Firms: A Comprehensive Analysis
Nadkarni, Prathamesh
Green Marketing Strategies and the Influence of Customer Behaviour on Green Products
Nadkarni, Prathamesh
Exploring the Role of Sustainable Green Finance in Addressing Global Economic Challenges: A Literature Review
Narendiran, V.
Consumer Perception of Post-Purchase Experience on Electric Vehicle Owners in Chennai City
Nellore, Chandan Prasad
Assessing The Impact of Mobile Learning Applications on Higher Education Outcomes in Rural India: A Case Study Approach
Nellore, Chandan Prasad
Correction to: Assessing The Impact of Mobile Learning Applications on Higher Education Outcomes in Rural India: A Case Study Approach
Nikalje, Vaishali
Determinants Shaping Consumer Choices in Retail Stores
Nithya, R.
Factors Influencing Purchasing Decision in Online Platform Among College Girls in Chennai
Nithyananthan, V.
A Study on Factors Affecting Employee’s Emotional Stability in Information Technology Sector at Chennai
Padmavathi, T.
Predictors of Social Enterprises’ Workforce Engagement: A Psychological Capital Perspective
Pandimeenal, R.
Bankers Opinion Towards Export Finance in Vellore District
Pipariya, Manisha
Green Marketing Strategies and the Influence of Customer Behaviour on Green Products
PrabhaSingh
Exploring the Role of Sustainable Green Finance in Addressing Global Economic Challenges: A Literature Review
Prabu, G.
How well a job performance works after a pandemic?: A Qualitative Approach
Praveer, Saket Ranjan
Predictors of Social Enterprises’ Workforce Engagement: A Psychological Capital Perspective
Preetha, G.
Study on Consumer Perception Towards E-Wallets: A Comprehensive Analysis Using Primary and Secondary Data
Priya
Role of Artificial Intelligence in the Transformation of HRM: A Bibliometric Analysis
Pushpa Bhagyam, T.R.V.
Predictors of Social Enterprises’ Workforce Engagement: A Psychological Capital Perspective
Radha, P.
Influence of Customer Integrity and context of Sustainable Marketing Strategies in Tamil Nadu
Raghavendran, V.
Functionality of Digital Twin in Shopfloor Employees Training with AI and ML Technologies
Raghavendran, V.
An Analysis of Advanced FaceNet Deep Learning Algorithm in Facial Authentication
Raghulan, Abhishek
Revolutionizing Marketing: How Ai is Transforming Customer Engagement
Rajagopal, S.
The Power of Employee Engagement: Unlocking the Full Potential of workforce – In Electronic Industry of Tamil Nadu
Rajagopal, S.
The Implications of the Covid-19 Pandemic on HRM Practices in Indian Manufacturing Industry
Rajeswaree, V.
A Study on Gen Z’s Adoption and Intention on Digital Wallet in Allusion to Green Banking
Rajeswari, K.
Empowerment of Microfinance among Self Help Groups with respect to Tamilnadu
Ramamurthy, C.
Factors Influencing Purchasing Decision in Online Platform Among College Girls in Chennai
Ramar, Shanmugam
Determinants Shaping Consumer Choices in Retail Stores
Ramya, M.
How well a job performance works after a pandemic?: A Qualitative Approach
Rani, J. Hena Esther
Goods and Services Tax: A Study on Small Business Entities Taxpayers in Chennai
Rekha, V. P. Anu
The Influence of Behavioral Finance on Decisions about Stock Market Investments
Rexy, Arul Mary
A Comparative Study on the Application of Internet of Things in Smart Farming for Monitoring the Farming
Saranya, J.
Role of Employee Engagement Mediating Employee Branding and Organizational Commitment and Its Impact on It Industry
Sasikala, B.
Integrating Environmental, Social, and Governance (ESG) Factors into Social Accounting Frameworks: Implications for Sustainable Business Practices
Sasikumar, P.
Impact of e-recruitment Process and Its Effectiveness of Healthcare Sector in Tamil Nadu
Sasikumar, P.
Impact of Telemedicine Services Among Rural Women in Tamilnadu
Sasikumar, P.
Influence of Customer Integrity and context of Sustainable Marketing Strategies in Tamil Nadu
Satpathy, SARITA
Role of HRM Practices in Telecommunication Sector: A Comparative Study Between Public and Private Company
Selvakumar, Ananth
Integrating Environmental, Social, and Governance (ESG) Factors into Social Accounting Frameworks: Implications for Sustainable Business Practices
Selvi, S. Arockiya
The Effect of Emotions and Parkinson’s Disease Prediction Using Classification Learner Models with EEG Dataset Generation
Shabnum, Shaistha
Chepauk Palace: A Comparative Study of Green Construction Methodologies of the Tamil Nadu Palaces and Modern Practices
Shankar, Ch.
HR in the Era of AI Paradoxes: Balancing Automation and Human Touch
Shanmugam, R.
Green Marketing Strategies and the Influence of Customer Behaviour on Green Products
Sharanya, V.
Postulation of Blockchain technology as a core of Digital Era
Sharmila, Anish
Chepauk Palace: A Comparative Study of Green Construction Methodologies of the Tamil Nadu Palaces and Modern Practices
Soundarapandiyan, K.
Influence of Technological Innovation in Marketing on Consumer Behaviour
Soundarapandiyan, K.
Postulation of Blockchain technology as a core of Digital Era
Soundarapandiyan, K.
Future Dynamics and Forecasts in Logistics and Transportation through Digital Transformation – A Study w. r. to Manufacturing Industries
Sridevi, J.
The Power of Employee Engagement: Unlocking the Full Potential of workforce – In Electronic Industry of Tamil Nadu
Sridevi, J.
The Implications of the Covid-19 Pandemic on HRM Practices in Indian Manufacturing Industry
Sridevi, J.
The Influence of Behavioral Finance on Decisions about Stock Market Investments
Sridhar, Gajalakshmi
Integrating Environmental, Social, and Governance (ESG) Factors into Social Accounting Frameworks: Implications for Sustainable Business Practices
Sudheer, A. Krishna
HR in the Era of AI Paradoxes: Balancing Automation and Human Touch
Suganya, K.
Impact of e-recruitment Process and Its Effectiveness of Healthcare Sector in Tamil Nadu
Sujatha, S.
A Systematic Review Approach to Organisational Conflict Resolution for Optimal Productivity and Seamless Functioning
Sumalatha, V.
Plant Leaf Disease Detection Using Resnet-50 Based on Deep Learning
SumatiSidharth
Exploring the Role of Sustainable Green Finance in Addressing Global Economic Challenges: A Literature Review
Suneetha, S.
HR in the Era of AI Paradoxes: Balancing Automation and Human Touch