Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)

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The Impact of Service Quality in the Success of Traditional Catering Businesses in Coimbatore

Authors
S. Hariharan1, V. Vetrivel2, *
1Research Scholar (Ph.D), Department of Business Administration, School of Management Studies, Vels Institute of Science, Technology and Advanced Studies, Pallavaram, Chennai, 600117, India
2Assistant Professor and Research Supervisor, Department of Business Administration, School of Management Studies, Vels Institute of Science, Technology and Advanced Studies, Pallavaram, Chennai, 600117, India
*Corresponding author. Email: vvetrivel.sms@velsuniv.ac.in
Corresponding Author
V. Vetrivel
Available Online 3 June 2024.
DOI
10.2991/978-94-6463-433-4_10How to use a DOI?
Keywords
Service Quality; Traditional Catering Businesses; Customer Service; Menu Variety; Food Presentation; Staff Professionalism
Abstract

The purpose of this study was to investigate how Coimbatore’s traditional catering businesses fare in relation to service quality. It is specifically focused on food quality and taste, customer service, menu variety, food presentation, cleanliness and hygiene, staff professionalism, and overall service quality. Through a detailed research methodology that involved surveys and interviews with customers and caterers in Coimbatore, it gathered valuable insights into the determinants of traditional catering services. The findings revealed that service quality is crucial in shaping customer satisfaction and loyalty towards these businesses. The importance of providing high-quality services cannot be overstated. Customers expect their caterer to deliver delicious food with impeccable taste that satisfies their cravings. It seeks exceptional customer service where their needs are attended to promptly and professionally. It highlighted the need for continuous improvement to meet evolving customer expectations while staying competitive. By enhancing service quality across all aspects outlined above - from ensuring delectable cuisine to maintaining rigorous standards of cleanliness - caterers can create memorable experiences for their clientele. This study emphasizes how vital it is for traditional catering businesses in Coimbatore to prioritize service quality to achieve long-term success by understanding the significance placed by customers on factors such as food quality and taste, customer service, menu variety, food presentation, and staff professionalism.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)
Series
Advances in Economics, Business and Management Research
Publication Date
3 June 2024
ISBN
10.2991/978-94-6463-433-4_10
ISSN
2352-5428
DOI
10.2991/978-94-6463-433-4_10How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - S. Hariharan
AU  - V. Vetrivel
PY  - 2024
DA  - 2024/06/03
TI  - The Impact of Service Quality in the Success of Traditional Catering Businesses in Coimbatore
BT  - Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)
PB  - Atlantis Press
SP  - 123
EP  - 138
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-433-4_10
DO  - 10.2991/978-94-6463-433-4_10
ID  - Hariharan2024
ER  -