Consumer Perception of Post-Purchase Experience on Electric Vehicle Owners in Chennai City

DOI

10.2991/978-94-6463-433-4_15How to use a DOI?

Keywords

Purchase price; Charging features; Maintenance costs; Battery life and durability; Performance and Safety features; Warranty and after-sales service

Abstract

This study explored the consumer perception of the post-purchase experience among electric vehicle owners. With the increasing popularity of electric vehicles in India, it is crucial to understand how consumers perceive various aspects of their purchase and ownership journey. The research focused on critical factors such as purchase price, charging features, maintenance costs, battery life and durability, performance and safety features, warranty, and after-sales service. An extensive review of literature from various authors in recent years found that consumers consider these factors when purchasing an electric vehicle. Studies have shown that purchase price plays a significant role in influencing consumer behavior toward electric vehicles. charging features like the availability and accessibility of charging features are crucial for enhancing convenience and reducing range anxiety. Maintenance costs have also been identified as an essential consideration for potential buyers as they evaluate long-term affordability. Battery life and durability are critical factors affecting overall satisfaction with electric vehicles since batteries contribute significantly to their cost effectiveness. Performance and safety features were significant determinants of consumer perception regarding reliability and driving experience. Warranty coverage reassures customers concerned about unforeseen technical issues or defects over time. After-sales service emerged as another essential aspect impacting customer satisfaction levels. Timely assistance from manufacturers during servicing or repairs can significantly influence the overall ownership experience. Based on our findings, we recommended several suggestions for stakeholders in the electric vehicle sector.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - V. Narendiran
AU  - V. Vetrivel
PY  - 2024
DA  - 2024/06/03
TI  - Consumer Perception of Post-Purchase Experience on Electric Vehicle Owners in Chennai City
BT  - Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)
PB  - Atlantis Press
SP  - 192
EP  - 208
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-433-4_15
DO  - 10.2991/978-94-6463-433-4_15
ID  - Narendiran2024
ER  -