All the articles in this proceedings volume have been presented at the International Conference on Digital Transformation Navigating the new frontiers beyond boundaries during 24th - 25th January 2024 in Chennai. These articles have been peer reviewed by the members of the International and National...

Any nation’s ability to succeed is based on its different economic sectors and other influencing factors; these factors determine the priorities that are best for the people in terms of trade, investment, economic development, personal growth, and technology support for a higher standard of living. Small...

This paper examines the circuit of Typical, Social, and Affiliation (ESG) factors into social accounting structures and its considerations for practical basic approaches. The making thought concerning the impact of corporate activities on the environment, society, and affiliation has prompted expanded...

The increasing digitalization of financial transactions has led to a surge in the usage of electronic wallets (E-wallets) worldwide. This study aims to investigate consumer perceptions towards E-wallets by employing a comprehensive research approach that incorporates both sources of data such as primary...

Using cutting-edge digital technologies to transform conventional accounting procedures is known as “digital transformation” in accounting businesses. This evolution seeks to improve precision, effectiveness, and decision-making skills, assisting the sector in navigating the rapidly evolving technological...

Purpose: Technological intervention in all domains has changed the world, and data has become major input for building strategies. This technology intervention has paved the way for digital marketers to collect data for developing marketing strategies destroying consumer privacy. Digital marketing strategies...

During the COVID period there is a sudden surge in the EdTech industry with new learning applications especially in the higher education. Penetration of the mobile technology in India strengthened usage of mobile learning applications in the higher education setting. In this regard this research study...

The purpose of this study abstract is to present a synopsis of the research on the effects of AI on IT performance reviews and staff retention. The function of AI technologies in IT firms’ performance evaluation processes is the primary area of investigation in this research. Artificial intelligence...

With the advancement of information and communication technology in the modern day, there has been a considerable shift in the use of technology in marketing. Technological innovation has fundamentally altered business marketing techniques and had a big impact on consumer behaviour. This study looks...

The purpose of this study was to investigate how Coimbatore’s traditional catering businesses fare in relation to service quality. It is specifically focused on food quality and taste, customer service, menu variety, food presentation, cleanliness and hygiene, staff professionalism, and overall service...

A comparative study of green construction methodologies between Tamil Nadu palaces and modern practices involves examining the sustainable building techniques employed in traditional palaces in Tamil Nadu, India, and contrasting them with contemporary green construction methods. Traditional palaces often...

India’s agriculture permits the world food chain by producing various crops and boosting the country’s economy. Diseases pose a significant challenge to agricultural production. It causes crop disruption, lowers output, and makes it extremely hard for farmers to compensate for planting damage. Early...

The contemporary business environment witnesses’ fierce competition at all levels and industries are always looking to unlock the full potential of their workforce for gaining an edge over the competition. Employee engagement is the most important tool for unlocking that full potential of the workforce...

Consumer needs and expectations contribute to technological advancement which in turn helps in meeting the customer needs and enhance their satisfaction. Online shopping made life comfortable and time saving also making products availability and access worldwide. Usages of online shopping portal have...

This study explored the consumer perception of the post-purchase experience among electric vehicle owners. With the increasing popularity of electric vehicles in India, it is crucial to understand how consumers perceive various aspects of their purchase and ownership journey. The research focused on...

Global instability arose due to pandemic that paved the way for a shift their routine. Once the disparity pops-up among the industries which makes obvious change in employee’s job performance. Such uncertainty opened the way for mental well-being, emotional support, and also virtuousness in organisation...

In many organisations today, Employee branding is becoming an essential part of talent management and communications strategies because people are the company’s most valuable intangible asset. Many businesses systematically and proactively conduct employer branding programmes targeted at their current...

Organizational conflict is examined in this research along with its sources, repercussions, and solutions. What factors contribute to disputes within organizations? According to the research, conflict, like other terminologies, causes a great deal of ambivalence and uncertainty, leaving many academics...

Export finance alludes to monetary items and administrations that work with worldwide exchange exchanges by giving subsidizing to exporters. These monetary devices assist with moderating dangers related with trading labor and products across borders and empower organizations to grow their arrive at in...

Human Resources (HR) to optimize employee experience (EX) and engagement within organizations. Leveraging implications systematic analysis and bibliometric methodologies, this research aims to elucidate the current landscape, trends, and of AI-driven HR interventions on employee-centric outcomes. ...

The Internet of Things (IoT) is a game-changing piece of technology that promises to have far-reaching repercussions for a variety of business sectors. The fact that it is able to bestow intelligence on commonplace items has important ramifications for both the present and the future of the industries...

Advertisements are cold, indifferent attempts to get the word out about a services, goods, concepts and ideas. In advertisement there is no interaction between the manufacturer and the final customer. In order to get this ‘ad’ message across to the intended market. The advertiser employs a variety of...

In the current uncertain and turbulent world, agility and change management holds a great significance in an organization for its survival and success. Organizational change often results in failure or doesn’t deliver the anticipated results predominantly due to employee resistance. Technology adoptions...

Artificial Intelligence (AI) has become a transformative force, driving advancements in automation, data analysis, and decision-making across various industries. Its integration plays a pivotal role in shaping the technological landscape and addressing complex challenges in the modern era. This study...

The study reveals a positive relationship between strategic HRM practices and Artificial Intelligence integration, with organizations successfully aligning these elements facing a more resilient and engaged personnel. The human resources management strategies that prioritize talent acquisition, continuous...

Diabetes is a long-term disease that damages the various parts of the human body. According to the World Health Organization (WHO) report, there was a deficiency of 12.9 million medical care workers estimated in 2035. Various Artificial Intelligence (AI) and Machine Learning (ML) classifiers were used...

In addition to the broad spectrum of financial services and goods that banks provide, green banking refers to the environmental and social responsibility of banks with regard to role they play in ensuring the sustainable growth of the environment and ecological systems. As a result, all sectors of the...

India’s telecommunication services have become one of the fastest growing businesses in the world (Forbes.com, 2011). As per TRAI (2021) data, in terms of fixed and mobile phones users, India have the second largest telecommunication network in the world with subscribers of 1179.49 million as on 31 January...

Work Engagement is one of the crucial components in organisations, which has various issues and challenges. The study is an attempt to determine the predictors of work engagement from the Social Enterprises’ workforce psychological capital perspective. The study has been conducted empirically emphasising...

This study looks into how members of Self-Help Groups (SHGs) in a few northern Tamil Nadu districts are empowered as a result of microfinance. Analyzing the contribution of microfinance to the enhancement of SHG members' social and economic well-being is the primary objective. The study's...

Purpose– Emotional stability enables an employee’s understand feelings and control emotions in different situations. The present research tested the factors affecting emotional stability to ascertain the subjects to Stress, depression, anxiety, and self-consciousness. Design– /methodology/approach...

The Blockchain is a technology that is at the heart of cryptocurrency innovation by putting in place computer programs for consensus, validity, and verification in a brand-new system called the blockchain. The blockchain infrastructure now includes compute components, opening a vast array of opportunities...

This article aims to examine the impact and effectiveness of e-recruitment process in the healthcare industry in Tamil Nadu. This study highlights how e-recruitment practices developing the hiring process in healthcare organizations, offering advantages such as time efficiency, cost reduction and broader...

The current scenario of business both B2B and B2C had a tremendous impact in models of operation due to outbreak of the COVID-19 pandemic. However, this has also enabled the industry to overcome the same with new technologies and business model orientation. The resilience could be achieved by analysing...

The Digital Twin Technology is one of the fascinating innovations that shape the future. Digital Twin is an exact clone of a physical product, it replicates, not just the physical object but also its behavior and its entire life cycle. Digital Twin can be considered as a combined version of emerging...

This paper digs into the progressive effect of Man-made brainpower (simulated intelligence) on the scene of promoting and its significant ramifications for client commitment. AI's integration into marketing strategies has ushered in a paradigm shift, redefining how businesses interact with and understand...

Technology has had an intense effect on the transformation of human resource management functions. It is not only in the HR department but also in finance, marketing, and production departments that technology has been immersed in. Artificial intelligence helps the organization work faster and more efficiently...

With the deterioration of our natural surroundings and depleting resources globally, more number of nations are now actively looking out for various avenues to balance and maintain a positive and sustainable environment, industries and business need to be more careful and look for creation of new and...

Understanding consumer behavior patterns and the factors that influence them may contribute to the revenue generation of a business. The purpose of this study is to identify the variables that influence consumers’ purchasing decisions and how they perceive important elements such as cost, location, promotion,...

This study delves into the intricate interplay between artificial intelligence (AI) and human resources (HR) management within the technology industry. It comprehensively explores the potential benefits and challenges associated with integrating AI into HR processes, reflecting optimistic and pessimistic...

Emerging Deep-Learning techniques are highly effective face recognition models, primarily due to the ability to learn complex data representations through multiple layers of processing. Convolutional-neural networks (CNNs) has proven to be the cornerstone of face-recognition systems based on deep learning...

This study will assess the impact of the services of telemedicine on healthcare access among Tamil Nadu rural women. This study highlights the challenges of rural women in adopting telemedicine due to the lack of technological literacy and innovative infrastructure. The telemedicine has begun as a transformative...

Nearly all hazardous illnesses that affect humans are mostly brought on by emotion. Emotion influences blood pressure, heart rate, renal functionality as well as a few neurological issues. Parkinson’s disease movement dysfunction is one of the neurological issues. This problem is caused by a decrease...

The HRM department carries out Human Resource Management practices, and its crucial responsibility is to keep employees safe, healthy and satisfactory. Better and improved HRM practices help an organisation to build critical organisational capabilities, enhancing the satisfaction level of all the stakeholders....

Green finance is one form of transformation system on the basis of the two-way relations between the environment and finance. Today, the world economy is facing the global economic Challenges, i.e., sustainable green finance, because it requires adequate funding. And among these agencies governed by...

A new approach to investing for the Indian stock market embodies behavioural finance. Behavioural finance, a novel perspective on the financial system, provides investors new possibilities for investing in the Indian stock market. This study can help with the understanding of how psychological variables...

This study aims to explore the causal relationship between various facets of customer authenticity and a long-term marketing approach in Tamil Nadu. Employing a quantitative approach, the research conducted a structured survey among 286 participants across Tamil Nadu who engages with environmentally...