Advances in Economics, Business and Management Research
29154 articles
Proceedings Article
Analyze the Effect of Motivation, Self-Efficacy, and Reward on Improving the Employees’ Performance at Pt. Trakindo Utama Medan Branch
Najla Atika, Prihatin Lumbanraja, Meilita Tryana Sembiring
This study aimed to determine the factors that affect the performance of employees within an organization. These factors include motivation, self-efficacy, and reward. To analyze and explain the effect of motivation, self-efficacy, and reward partially and the effect of motivation, self-efficacy, and...
Proceedings Article
Reflections on the Performance Evaluation of Expenditure in Colleges and Universities
Biao Liu
In recent years, colleges and universities in China got rapid development. In order to improve the efficiency of university expenditure management, so as to ensure the financial status of colleges and universities is in normal operation, it is very important to strengthen the evaluation performance of...
Proceedings Article
Exploration and Innovation of Modular Teaching Practice Mode of Tourism Craft Design Course
Yujuan Li
The establishment of the tourism crafts design specialty is a new-developing specialty that has emerged along with the development of the tourism industry. It has been constantly exploring the progress of talent training models. Modular teaching practice mode is to explore and innovate the training mode...
Proceedings Article
Research and Analysis of Female Labor Supply
Yanhan Li
With the changes in China’s population structure and the decrease in the female labor force participation rate, the issue of female labor supply has become a key topic in alleviating labor shortage and promoting gender quality. This paper systematically summarizes relevant literature, and studies it...
Proceedings Article
On Public Economic Management to Improve People,s Livelihood
MeiJing Wang, ShengJi Li
Over the past several decades of reform and opening up, the people's lives have been greatly improved. People have raised higher requirements for the quantity and type of public goods and the quality of public services, and issues concerning people's livelihood such as medical care, employment,...
Proceedings Article
Case Analysis: The Acquisition of Alibaba and Yahoo China
Meiyao He, Yu Ji, Xingkai Zhu
As every business grows rapidly, company faces significant capital operations many times. For companies, these are often important deals and key moments to realize the value and create value for the future. M&A is an opportunity for the enterprise open-source industry. Expanding g markets, acquiring...
Proceedings Article
Analysis of Different Types of Investors Based on Maslow’s Theory
JIACHENG QIN
The core theory of investment is people, and all the investment activities scholars study and the laws behind them are essentially macro manifestations of individual investment behavior. Therefore, if people can start from the perspective of an individual and understand the performance of a single individual...
Proceedings Article
Factors Influencing Initial Trust in Cellphone Recycling Website: The Moderating Role of Consumers' Environmental Awareness
Mingying Dong, Chunfa Li, Xiaohao Zhou
Cellphone recycling website with advantages such as convenience, efficiency, professionalism and environmental protection, and many other advantages, has become into a new channel for recycling of waste cellphones. And the key for its popularity and successful operation is to obtain the initial trust...
Proceedings Article
The Reputation Evaluation Method of E-Commerce Merchants Based on Improved Bilstm Network
Peng Li
To address the issue that the semantic and emotional characteristics of consumer reviews are not considered in traditional e-commerce merchant reputation evaluation, this study combines the bidirectional long short-term memory network, the convolutional neural network and the attention mechanism to design...
Proceedings Article
The Effect of School District and Real Estate Policy on Second-Hand Housing Prices in Beijing Based on DID Model
Muzhen Li, Shuyu Lin
Beijing is one of the major cities in China with soaring housing prices in the past decade, and speculators making price differences from real estate transactions have boosted prices of new house and second-hand homes in Beijing, so that most people with real housing demand cannot afford to own a house....
Proceedings Article
The Role of Brand Love as a Mediator between Brand Experience and Brand Satisfaction with Brand Loyalty to Levi’s®
Sinta Alfina Deva, Vidyarini Dwita
To examine how brand love functions as mediating factor among brand experience in Padang City to brand loyalty to Levi’s products. This research is descriptive and quantitative with a survey method. The population in this study is customers of Levi’s® products in Padang City. The sample used in this...
Proceedings Article
Research on the Solutions for Chinese Corporation Financial Risk Management under COVID-19
Xinyi Tang
COVID-19 has influenced nearly all countries in the world since 2019. The widespread and prolonged dissemination of COVID-19 has created global financial losses. Consequently, many corporates are under huge risks. China is the first country that experiences the mass dissemination of COVID-19, and the...
Proceedings Article
Empirical Study of the Impact of Cross-Border Data Flow Restrictions on Digital Service Exports
Duan Jie, Yang Yuchen
China is an important digital industry and data trading power in the world, but compared with the rapid development of data trade, the formulation of China's data trade export rules is far behind. Based on the econometrics model of ITIF, based on the cross-border digital service trade data of OECD...
Proceedings Article
Analysis of WeChat Behavior of Chinese University Students
Chenlei Mao
WeChat occupy more and more college students’ media world. Equality, diversity, synchronization and other characteristics of WeChat accelerate its spread in Chinese university students. A variety of psychology elements of access to information, such as entertainment game, emotional communication, self...
Proceedings Article
Research on Current Situation of Vocational Education in China
Yongfen Xu
Vocational education has developed rapidly in China, which has promoted the transformation of higher education from elite to mass. In 2019, Chinese government even proposed a plan to expand the enrollment of higher vocational education by 1 million. After so many years of development, vocational education...
Proceedings Article
The Strategies of Pittsburgh Pirates Club Analysis
Yiwen Li
The Pittsburgh Pirates have one of the lowest baseball payrolls, with the management being given only a $15 million budget in 2013 to bring in more baseball talent. Between the years 2007 and 2008, The Pittsburgh Pirates made about $29.4 million which is recorded in the financial statement documents....
Proceedings Article
Analysis of the Influence of Chinese GOvernment’s Green Behavior on Residents’ Consumption
Ziyi Wang
With the rapid economic development, China's environmental problems are becoming more and more serious, and it is urgent to transition to green economic development. As a responsible major country, China is making vigorous efforts to strike a balance between economy and ecology. This paper will...
Proceedings Article
The Flawed Borders of the Middle East
Xunheng Wu
In this paper, I will be seeking to introduce the history and the reasons of how and why the flawed border of the Middle East was created after World War I. After World War I, Britain and France as two major ally powers who had defeated Ottoman attempts to divide up the Ottoman post-war territories....
Proceedings Article
The Relationship Between Individuals’ Expenditure and the Happiness Index Level in China
Rongxin Hua
The GDP per capita and household consumption increased fourfold between 1990 and 2005, and life satisfaction levels plummeted. Also, in 2019, China’s Engel’s Coefficient was 28.2% indicating that China has achieved the “wealthy” level in living standards. However, in the same year, China only ranked...
Proceedings Article
Research on Pricing Strategy of Used Mobile Phone Recycling Platform
Yanxia Guo, Mingying Dong
On the basis of two-sided markets theory and platform theory, this paper studies the pricing of waste mobile phone recycling platform from the perspective. This thesis builds models and has an analysis to the competitive platform under three kinds of charging mode, discusses the influence factors of...
Proceedings Article
The Problems and Countermeasures of Financial Management in Colleges and Universities
Biao Liu
At present, the construction scale of the ordinary colleges and universities in our country is gradually increasing. In order to the develop colleges and universities, the internal management of colleges and universities is becoming more and more important, and the financial management of colleges and...
Proceedings Article
Research on the Coordinated Development of Tourism and Rural Revitalization in Minority Areas -Taking Qiandongnan as an Example
Guanghui Jiang, Yongcai Jiang
Rural revitalization is a major strategic deployment made by the 19th National Congress of the Communist Party of China. Qiandongnan Prefecture is an ethnic minority area, most of the folk culture is scattered in the countryside, and the rural natural ecological environment is good, the red culture is...
Proceedings Article
The Practical Significance of Moral Self-Discipline and Other Rules of Etiquette and Law in the Confucian Culture to the Governance of Cyberspace in Colleges and Universities
Ping Liu
The governance of college cyberspace is related to the formation and correction of college students’ world outlook, outlook on life and values, and the clearness of college cyberspace will directly affect the stability and development of colleges and universities. Based on the scientific understanding...
Proceedings Article
Travel Advisories of Ten Popular Countries during COVID-19
Shuyao Wang, Zifan Lin
With the outbreak of the coronavirus in 2019, almost all travelers had to cancel their travel plans over the world and follow most countries’ “Stay at Home” policy. But fortunately, with the situation improved this year, 2021, an increasing number of travelers have a chance to go out. This research will...
Proceedings Article
Design and Application of Battery Electric Vehicle (BEV) Power Information Acquisition System Based on CAN Bus
Nana Wan
Electric vehicle refers to the vehicle whose electric motor is driven in whole or in part by electric energy as power system. The most common classification includes Battery Electric Vehicle (BEV), Fuel Cell Vehicle (FCV) and Hybrid Electric Vehicle (HEV). The paper designs and applies one electric vehicle...
Proceedings Article
AI Reshaping the Gig Economy: An Analysis of Technology Double-edged Effects, Governance Responses and Future Paradigms
Jiayi Li, Le Liu
Lately, with technology being advanced continuously and new economic forms emerging, the penetration of Artificial Intelligence (AI) in the gig economy has been deepening increasingly. Algorithmic decision-making is profoundly changing the operational logic of the gig economy. Existing research indicates...
Proceedings Article
Analysis on the Development of Civil Aviation Under the Background of Epidemic
Ruizhe Hu
Civil aviation, refers to the use of various types of aircraft in the air all live except for defense, police and customs activities of the National Aeronautics move, the civil aviation industry in recent years, the rapid development of China, for example 2019 Civil Aviation aircraft registered in the...
Proceedings Article
Research of Tender Control Price in Oil and Gas Drilling Engineering Based on the Perspective of Two-Part Tariff
Xiaohao Zhou, Chunfa Li, Mingying Dong
Determine the tender control price reasonable is not only the key to the success of bidding work, but also the first step of consummate the market pricing. In view of the establishment of tender control price in force lack of accuracy, this paper build the oil and gas drilling engineering tender control...
Proceedings Article
Deployment of Future Industries by Major Countries and Regions in the World and Its Implications for China
Su Ning, Xiao Hu, Zhimin Ren, Yueyue Zhang, Shuyuan Zhang
Future industries indicate the development of future technology and industries, thus becoming a new competitive field for global economic growth. According to China’s 14th Five-Year Plan and the Long-Range Objectives through the Year 2035, it is imperative to develop future industries. In recent years,...
Proceedings Article
Branding for the Sustainable Development of Cultural Heritage in Zhejiang Province
Yan He, Jiankang Zhang
As a treasure of Chinese history, cultural heritage is a unique crystallization of the humanities and arts of the Chinese nation. In a changing society, its protection, inheritance and development are particularly important. As a province with a large cultural industry, Zhejiang is paying more and more...
Proceedings Article
Research on Modeling and Collaborative Preparation Technology of Space Engineering Project Plan Management
Xiaohong Liang, Xiaofang Liang
Space engineering project plan management is a kind of plan management work which takes space products as the basic object. The traditional planning management is transformed into scope management and time management respectively in project management, but it is also closely related to cost management,...
Proceedings Article
Sustaining Organizational Change Trajectory: The Role of Charismatic Rhetoric Leadership Model Towards Turnover Intention During Organizational Changes
Shanty Herawastuti, Yasmine Nasution
Organizational life has become an inevitable feature of various changes. The COVID-19 Pandemic shows that organizations are forced to be ready to respond and adapt to any unexpected changes when they are abruptly faced with the condition of changing existing operating standards as well as structures....
Proceedings Article
Study on Optimization of Construction Management of Large Project
Chenghua Guo
At present, China's engineering contractor management philosophy and management methods and world-class large-scale project contractors have a great gap. How to deal with the challenges of high level contractors abroad, how to further explore the international engineering contracting market, improve...
Proceedings Article
Research on the Effectiveness of National Language Education in Kindergartens in Yili*
Juanjuan Zhang
The National Language Education is an important part of language education in multi-ethnic areas. The study used the WPPSI language scale to test the National Language of 35 ethnic minority children in each of Kindergartens A and B. Participants in kindergarten A took 4 months to enter kindergarten,...
Proceedings Article
Theoretical Foundations and Analysis of the Practice of Decision-Making on the Formation of a Project Financing System
T R Gambarov, R R Bashirzade, U S-E Khakhanaev, A V Pahomova
The article reviews the theoretical foundations and analyzes the practice of the project approach and its financial support in the context of structuring the management decision-making process based on the basic theoretical and methodological principles of management and finance. Attention is focused...
Proceedings Article
Exposing the Crucial Drivers of Employee Engagement in Makassar City: Are They the Key to Unlocking Peak Performance?
Rasya Islami Dwi Julitha, Muhammad Syafi’i A. Basalamah, Muh. Haerdiansyah Syahnur
Employee engagement has long been recognized as a critical phenomenon that underpins the functioning and performance of companies. This study delves into the factors influencing employee engagement within one of the creative industries in Makassar City. The research investigates the impact of vigor,...
Proceedings Article
The Research on the Effects of Bank Leverage and Capital Regulation
Jingyi Peng
Since the 2008 financial crisis, regulation of the financial sector has been strengthened, including the establishment of strict standards for leverage regulation. At present, the global regulatory policy is gradually improved and developed under the Basel III framework. Basel III establishes a combination...
Proceedings Article
A Review of Opportunities and Challenges of Chinese Teachers’ Development in the Age of Intelligence
Luyi Zhang, Kai Yan, Aijuan Wang, Wenxuan Ren
The network era has gradually changed to the intelligent period, and all walks of life are undergoing profound changes. Education is closely related to the future and destiny of the country. In order to enable the government to lead the trend of the times, we must reform education promptly, on time....
Proceedings Article
Blockchain and Digital Transformation of Enterprises: Literature Review and Research Prospect
Yanting Zhang, Huan Fang
In the age of Dazhiyiyun (i.e., big data, artificial intelligence, mobile Internet and cloud computing), the digital economy in China has developed more and more steadily, and relying on technological superiority, the digital transformation of enterprises has become a hot topic in the industry. In this...
Proceedings Article
A Review on the Relationship Between Portfolio Concentration and Fund Manager Performance
Xinyao Liu, Bixue Tang
In the process of economic operation, along with the cyclical changes, the various industries in the market also show a different development state. Therefore, in investment activities, the choice of industry is particularly important. When investing in the fund, whether the fund manager can choose the...
Proceedings Article
Comparison and Analysis of Machine Learning Models to Predict Hotel Booking Cancellation
Yiying Chen, Chuhan Ding, Hanjie Ye, Yuchen Zhou
Hotel booking cancellation prediction is crucial in conducting revenue and resource management for hotels. This paper provides three possible substitutes for the neural network including logistic regression, k-Nearest Neighbor (k-NN), and CatBoost, whereas CatBoost, is the most suitable model for hotels...
Proceedings Article
A Brief Analysis on the Influence of New Media on Communication Sciences Studies at China Mainland Region
Nisi Yu
At present, China has gradually entered the era of new media. With the extensive application of computer and internet technology, people can easily search and access to information. It provides a channel for ordinary people, and even the vulnerable groups to publish their viewpoints. As being affected...
Proceedings Article
ERP Feature of Vigilance
Zhendong Mu
With the accelerated pace of life, fatigue has become a major factor affecting human health. But not a good way to monitor human fatigue. The results of studies to monitor brain waves of people to provide a new method of fatigue. ERP is a major method of brain wave studies, the paper with the subject...
Proceedings Article
Analysis on Safety Control Technology of Construction Management
Chenghua Guo
With Chinese accession to the WTO, China' s security legal system continues to improve, the traditional security management has been incompatible with the current level of development. Although our safety management level is improving, but the lack of safety management procedures and systematic, human...
Proceedings Article
Rethinking the Scientific Integrity of Young College Teachers: A Study of the Retracted Publications from Journals*
Yingxian Zhang, Shiyu Zhou
Scientific integrity emphasizes teachers’ innovation, self-restraint and self-development. However, pushed by the “publish or perish” norm and challenging evaluation regulations, teachers and researchers need more publications. Due to the high pressure, some teachers would risk their reputation and integrity...
Proceedings Article
The Impact of Halal-Friendly Tourism Performance and Tourist Attraction on the Satisfaction and Loyalty of Millennial Tourists
Danis Yulia Gustina, Yunia Wardi
This research endeavours to examine the impact of Halal Friendly Tourism Performance and Tourist Attractions on Loyalty, with Satisfaction serving as a mediating factor, among millennial tourists in Padang City. The study adopts a quantitative survey research approach, encompassing tourists who have...
Proceedings Article
"Vanity-Oriented" Fashion Consumption During Covid-19: an Empirical Study of Chinese Consumers
Yanghui Cao
This study aims to determine the purchase intention of Chinese consumers concerning vanity when making decisions, to what extent vanity influences the final purchase behavior, and to assess its basic logic by adjusting the rational action theory model. In addition, the results of this study are helpful...
Proceedings Article
Research on Construction and Optimization of Vehicle Software Updates Management System
Hanyu Li, Wenxia Ji, Haijun Wang, Yuwei Su
With the development of intelligent vehicles in network connection, intelligence and architecture technology, vehicles have irreversibly required software iterative update both in firmware and software. The successive introduction of domestic and foreign regulations and policies has made the construction...
Proceedings Article
Legal Dilemmas and Economic Analysis of Market Regulation Under the Sharing Economy Model
Ziyue Dai, Xinyu Li
In recent years, new forms of the sharing economy such as bike sharing and ride-hailing have grown rapidly, bringing significant convenience to daily life. However, they have also given rise to various issues, including unclear division of responsibilities between platforms and drivers, difficulties...
Proceedings Article
Performance Management of Chinese State-owned Enterprises in the Context of Big Data
Yaxing Zi
In the context of the era of big data, data has a profound impact on social life and technological progress. The development of science and technology promotes the concept of “big data” appearing in the daily management activities of enterprises. Big data has also begun to be applied to performance management,...
Proceedings Article
Evaluation Study on the Interaction Between Underground Water-Sealed Cavern and Above-Ground Storage Tanks
Tao Li, Dongfeng Zhao, Zhichuan Guan
During the blasting excavat.ion process of the underground cavern, the layers below the top arch layer are usually excavated with vertical holes in the ladder section. Based on the dynamic theory of blasting impact, the finite element analysis software ls-dyna and COMSOL are used to determine the dangerous...
Proceedings Article
The Promoting Effect of E-commerce Live Streaming on Import Cross-Border E-commerce
Qian Li, Zhijun Zhou, Kai Xia
The popularity of e-commerce live streaming has gradually spread to the field of import cross-border e-commerce. In the future, with the further expansion of import cross-border e-commerce scale, the competition of import cross-border e-commerce live streaming will be more intense. Combined with the...
Proceedings Article
A Harness Crimping quality Issue Analysis
Ye Yuan, Ruan Peng
Harness is the very important component of vehicles, there are many technologies about the quality control of harness cable crimping in the terminal. This thesis proposes a crimping quality issue happened in the instrument panel (IP) harness, using FTA and 5Whys to analyze the root cause and make the...
Proceedings Article
Noise Analysis and Research on AMT Gear Shifting
Jianke Zhou
With the continuous development of vehicle automatic transmission technology and people’s pursuing for dynamic and comfort, the quality of gear shifting of automatic transmission vehicles is attached importance to increasingly. The ideal shifting must be smooth, quiet, coherent, natural, etc. This article...
Proceedings Article
Research on the Development Model of China’s Live Stream Economy
Zihan Yang
Live stream economy has sprung up in China in recent years, especially after COVID-19. Different from other e-commerce models, live stream economy has the advantages of high efficiency, real-time, cost-effective. Therefore, in order to better understand this economy model, we analyse it from macroeconomics...
Proceedings Article
Financing Mode Analysis of Small and Medium-sized Enterprises based on Supply Chain Finance
Bo Sun, Haotian Liu
This paper starts with analyzing the current situation of the financing difficulties of SMEs in China, and analyzes and studies the supply chain financial services, which is a new way for the commercial banks to innovate and develop the financing business of the small and medium-sized enterprises. At...
Proceedings Article
Research on regional integration development and artificial intelligence development under the background of regional economic integration——Taking China's Yangtze River Delta and Pearl River Delta as examples
Jiaxiao Chao, Zhibin Tao
This study analyzes the development status of the Yangtze River Delta and the Pearl River Delta according to the process of regional integration, and then finds out a series of problems in the development of artificial intelligence in the Yangtze River Delta and the Pearl River Delta, and proposes relevant...
Proceedings Article
The Impact of Capital Structure on the Development of Unlisted Firms in China
Yongkang Deng, Muyun He, Hang Yi, Qige Zhang
One of the most difficult challenges that finance managers confront is determining the impact of capital structure on a company’s profitability. Prior research has investigated the impact of capital structure on business profitability, however, most of them are from other areas of the world, with only...
Proceedings Article
The Effect of Leadership, Motivation, and Compensation on Employee Turnover Intention with Job Satisfaction as an Intervening Variable at Pt Bpr Npb 22 Binjai
Armudin Purba, Prihatin Lumbanraja, Meilita Tryana Sembiring
Employee turnover has a negative impact on the organization, which can be seen from the organization’s instability in terms of workforce and the increase in human resource costs in the form of training costs that have been invested in employees to the cost of recruitment and retraining. This research...
Proceedings Article
Analysis of the issue of virtual economic globalization and national economic security
Yun Huang, Xi Zhao, Anshu Jiang
The development of virtual economy in recent years has resulted in widening gap between the output of real economy and virtual economy. The development degree of virtual economy has risen to be measure of national competitiveness in the international market. Globalization of virtual economy has brought...
Proceedings Article
Administration of VAT on Export-Features and Challenges
O V Tayurskaya
In any country the special attention is paid by the government, regulatory authorities, regional management and entrepreneurs to the taxation of enterprises engaged in foreign economic activity. Export activity is a special kind of business activity with special conditions of control and benefits provided,...
Proceedings Article
Based on the Perspective of Rural Revitalization, the Current Situation and Countermeasures of Rural Live-streaming in China
Xin ZHANG
This paper studies the current status of rural live broadcasting in the context of rural revitalization, and discusses the rural live-streaming boosting during the epidemic, which not only enriches the online shopping form of users, but also helps Chinese farmers sell products, bringing a fresh and high-quality...
Proceedings Article
Is Logitech a Good Investment after the Pandemic?
Tianjuan Xu
Investing is a critical decision for a large part of the population across the globe since it's a probabilistic question with a multiplicity of choices. At any given point and time, an investor is faced with the problem of numeracy of information about the investment, and he/she often succumbs to...
Proceedings Article
Research of Highway Intelligent Vehicles Visual Navigation System
Manzhen Wang
Intelligent vehicles, also called wheeled mobile robots, are the carriers involving numerous high and new technologies, such as the sensor, database, image processing, fuzzy control, neural network, vehicle dynamics, modern control theory, computer, communication and various programming languages, etc....
Proceedings Article
Study on the Effects of Long-Term Aerobic Exercise Combined with Resistance Training on Cardiac Function, Exercise Tolerance and Quality of Life in Patients with Myocardial Ischemia caused by Coronary Artery Disease
Yuan Zhang
Coronary heart disease caused by myocardial ischemia is a common clinical heart disease. As coronary heart disease in patients with coronary atherosclerosis, arterial stenosis and resulting in insufficient blood flow to the coronary artery, myocardial blood flow decreased. The main clinical symptoms...
Proceedings Article
SWOT Analysis of Creative Bouquet Business Development
Rahmadani Rahmadani
This study focuses on analyzing the growth of the creative bouquet business at Bouqetcru Flower Shop (MSME) in Makassar City through a SWOT analysis framework. The results reveal that the total score for internal factors is 3.58, while the total score for external factors is 3.73, positioning the business...
Proceedings Article
The Anti-Aesthetic Marketing Strategy and Z Generation Cultural Identity in Crocs
Wenye Zhang
Crocs, initially labeled a fashion disaster, has successfully transformed into an emblematic anti-aesthetic brand, resonating deeply with Generation Z’s cultural identity. This research explores the strategic use of deliberately “ugly” or unconventional design elements employed by Crocs to appeal to...
Proceedings Article
The Capital Flight and Its Factors in China
Zhixing Xiao
Since China joined the WTO in the last century, China has made great economic achievements. However, at present, there are difficulties in China's economic growth, serious unemployment, no new economic growth point and so on. In fact, among the causes of these problems, a long-term attention to...
Proceedings Article
Financial Risks Under the Asset-light Operation Mode of Real Estate Enterprises—Taking Vanke Group as an Example
Zichao Lin, Zihao Han
The real estate market has boomed in recent years, and real estate companies seek profits by hoarding land and building properties through an asset-heavy model. However, with the emergence of national macro-control policies such as “housing is for living in, not for speculation” and “price limit order”,...
Proceedings Article
Research on the Integration of the Winter Sports Travel Industry in Northeast Region
Dachun Zhang
The development of society makes people more desire and pursuit of winter sports tourism. From the geographical point of view, the four northeastern provinces (regions) vast, long winter, snow and ice resources are very rich, extensive winter sports items, many unique ethnic characteristics of snow and...
Proceedings Article
Analysis on the Promotion Mechanism of Agriculture-related Loans to Agricultural Development in the “Post-epidemic Era”
Based on National Panel Data
Yuting Bai, Mingxi He, Xinyu Tang, Yuanyuan Yan, Lu Wang
Based on the relevant data of 31 provinces and cities, this paper constructs the total effect model and intermediary effect model of agricultural loans on agricultural development, and uses stata to do multiple regression analysis of the data. The results show that there is a significant positive correlation...
Proceedings Article
Perfection of Evaluation System of the Effective Use of Human Capital in Terms of “New” Economy
E Y Kazhanova, Z V Stolyarova, E N Chizhova
With the transition to a post-industrial type of development, new requirements for the main productive power of society have emerged, caused by the dynamics and content of scientific and technological progress and the peculiarities of the new technological way of life. Evaluation of the professional...
Proceedings Article
Analysis on Open Account in China from the Perspective of Prisoners’ Dilemma
Jingxing Gao
Open account is a common behavior in international trade. There are such cases that exporters suffered great loss when importers suddenly disappear even they had successful corporation previously. To avoid loss, consigner should stop corporation when he thinks his partner could not afford to fulfill...
Proceedings Article
Research on the Cash Flow Management Mechanism and Risk Control of Haidilao Enterprise During the COVID-19 Era
Jingwen Wang, Runze Wu, Zeqi Huang, Xiaoyan Sun, Jiacheng Hang
It is clear that COVID-19 has seriously hindered the economic development. It has become a hot topic that how to make the catering industry grow with new vitality in the post epidemic era. Control measures like home separation have caused a great impact on the catering industry because of the decline...
Proceedings Article
Halal Friendly Destination Attributes, E-Wom, Revisit Intention: Destination Trust as Mediating Variable
Yessika Rahmadina Yuska, Abror Abror
This research aims to analyze the influence of halal-friendly Destination and Electronic Word of Mouth on Revisit Intentions with Destination Trust as a mediating variable for tourists who have visited tourist destinations in West Java. This type of research is quantitative survey research. The population...
Proceedings Article
Study on Orff's Music Teaching Method
HuiLi Sun
Music is a very creative form of art, is an essential element of aesthetic education, for creativity and innovation has a unique effect to enhance. China's school music education before the reform and opening up is a neglected discipline, until after the reform and opening up with the concept of progress...
Proceedings Article
Research into factors influencing students' recognition degree of electronic information majors in higher vocational colleges
Minghong She, Hongbing Yang, Jiyong Tang
Under the influence of new situations, China has vigorously promoted construction of the spiritual civilization. During the process, the education situations of higher vocational colleges have been in the spotlight. Higher vocational colleges specialize in bringing up highly professional talents, and...
Proceedings Article
The Conceptual Design of the Electric Scooter’s Steering-by-wire System
Zhenzhen Fan
Nowadays, big cities are faced with aging of the population and increasing physically disabled people caused by accidents. When those elderly people and disabled patients need others’ support, assistance and care because of stiff knuckles, electric scooters show their advantages for being energy-saving...
Proceedings Article
To What Extent Has Online Payment Influenced the Development of FinTech among Chinese Commercial Banks?
Junang Lu, Xiaoxiao Shen, Yican Jin, Weijia Ji
With the rapid development of online payment platforms in China, this sector has impacted the returns and operations of traditional commercial banks in China. This paper investigates the impact of online payment platforms on Chinese commercial banks. First, this paper introduces FinTech and compares...
Proceedings Article
Two-Layer Optimization Model for Virtual Power Plants Participating in Node-Based Spot Market
Zheng Zhao, Shijun Tian, Chenghui Tang
Virtual power plants (VPP) can aggregate decentralized resources that are small in scale and lack the ability to optimize management, and follow the market price to enhance the flexible regulating ability of the system. At present, there are few cases of virtual power plants participating in the market...
Proceedings Article
The Effect of Training on Employability and Its Implications on Employee Performance: A Case Study on Hotel Employees in Bandung
M. Masharyono, S. H. Senen, S. Kevin
This study aims to determine the effect of training on employability and its implications for employee performance. The research method used is quantitative. The unit of analysis is Horison Hotel Bandung employees, with as many as 78 respondents. Data was collected using an online questionnaire (google...
Proceedings Article
Analysis of Volatility Derivatives
Fan Zhang
It has become popular to trade in volatility derivatives because of its direct exposure to volatility. The research topic of this thesis is the qualitative analysis and comparison of the existing valuation models of volatility derivatives. The research is based on existing relatively new academic research...
Proceedings Article
Analysis on the Marketing Strategy of Taobao under the Background of the Era of Internet
Miaolin Gong
The advent of the Internet era has given rise to a large number of online sales platforms. In this paper, the author analyzed the marketing approach of Taobao, a company owned by Alibaba (especially during shopping festivals), in the Internet era through SWOT analysis. According to the analysis result,...
Proceedings Article
Discussion on the Establishment of Learning Organization in Enterprises
Fengyan Wang, Ronaldo Juanatas, Jasmin Niguidula
Based on the theory of learning organization, this paper takes JZT enterprise as the research object, adopts the way of empirical research, discusses the problems faced in the practice of building learning organization, as well as the existing measures, and puts forward the specific implementation plan.
Proceedings Article
Art Design Specialty Teaching Reform based on the Practice Skills Contest Platform
Yimei Jiang
Art design practice skills competition is important carrier of cultivating the ability of practical application to encourage, promote and practice for students majoring in art design class. Based on the platform of the testing standard, in order to improve the students' creative thinking ability and...
Proceedings Article
The Influence and Suggestions of Mother Tongue on English Translation
Lan Ma
Due to the thinking modes differences between English and Chinese, the mother tongue level will interfere with the students at all levels of language. Based on the teaching practice, this paper analyzes the influence of the mother tongue level on the students' translation from three aspects: vocabulary,...
Proceedings Article
Post-Conflict Celebrity Endorsement: Its Influence On Brand Image And Consumer Purchase Decisions
Nirwana Nirwana, Maat Pono, Musran Munizu
When a celebrity influencer is involved in a conflict or controversy, it can affect consumers’ perceptions of the endorsement. The source credibility theory explains that the credibility of the information source, in this case, the influencer, influences the persuasiveness of the message. Conflict or...
Proceedings Article
Challenges and Countermeasures of Digital Transformation for Small and Medium-sized Enterprises
Chenglin Li
In the context of global digitalization, small and medium-sized enterprises (SMEs) play a vital role in the economy, but digital transformation is confronted with significant challenges all over the world. This study systematically analyzes the key obstacles in SMEs’ digital transformation, including...
Proceedings Article
The Design and Implementation of Smart Analysis Test bed for the Electric Automobile Storage Battery Performance
Huizhen Zhan
Energy shortage crisis and air pollution are the two global challenges threatening the sustainable development of traditional means of transport---- gas cars. In this case, electric automobiles grow to be the new direction of the automobile’s development for its non-pollution, high efficiency, various...
Proceedings Article
Configuration Item Space Modeling for The Whole Life Cycle of Complex Products
Hongfei Zhan, Xu Meng, Xinyuan Zhang
Complex product development runs through product planning, R&D design, process design, manufacturing and production release, material purchase and distribution, spare parts and after-sales service, and other business fields. Each business field produces a variety of massive product data. Complex...
Proceedings Article
The Impact of Conversion to Bank Holding Company During the Financial Crisis
Case of Morgan Stanley and Goldman Sachs
Jingru Li, Yuhan Liu, Xiaoran Yang
The main purpose of this study is to identify the risk capital banks hold during the financial crisis. Through the comparative analysis above, becoming a bank holding company during a financial crisis has its advantages and disadvantages, but the benefits go beyond that, including more capital, deposits...
Proceedings Article
A study on the mechanism of the effect of web celebrity live streaming on consumers' purchase intention
Moderated mediating effects model with differences in consumer types
Yuhan Liu
This research analyzes the mechanism for the effect of web celebrity live streaming on consumers' purchase intention. It shows that professionalism, attractiveness and interactivity of web celebrities have a significant positive effect on consumers' purchase intention through perceived value....
Proceedings Article
Evaluating the Working Performance of Tuberculose Program Managers Study Case in Tasikmalaya, West Java
Abdulah Mubarok Dadang, Syamsul Hadi Senen, Isti Kumalasari
Long treatment and high dropout rates require responsible staff’s commitment to preventing and supervising patients taking medication. This study analyzes the correlation of leadership, motivation, and climate organization on the work performance of Tuberculose (TB) program managers in Tasikmalaya. This...
Proceedings Article
Study on teaching practices based on modern apprenticeship
Minghong She, Hongbing Yang, Jiyong Tang
Aiming at the problem that the talent training of higher vocational colleges in our country cannot meet the social demand, the new mode of modern apprenticeship has solved this problem to a certain degree. The modern apprenticeship popularized in higher vocational colleges can strengthen the exchange...
Proceedings Article
The Impact of COVID-19 on the International Education Market in China
Linrui Hu, Yuze Zhang
COVID -19 pandemic has an extreme effect on the international education and Chinese students’ studying abroad plan. Under this circumstance, this study aims at researching the present situation of the international education market and the changing choice of Chinese international students under the impact...
Proceedings Article
Research on the Sustainability in Green Building
Yilin Wang
In the era of rapid development of architecture, green buildings have emerged as a sustainable development path with many urgent problems, the quality of the building and the subsequent maintenance management aspects are not fully implemented. This study is based on literature research on green buildings,...
Proceedings Article
The Response of Chinese Private Education Organizations to the “Double Reduction” Policy: Evidence from New Oriental and TAL
Yining Luo
Since the Chinese state government enacted the “double reduction” policy, a policy to alleviate the burden of after-school tutoring for students, there have been many private educational organizations encountering challenges. This policy has caused a radical change to the status and role of private education...
Proceedings Article
Factor Analysis on the Influence of Logistics Companies Entering New Markets in China——SF Express as an Example
Qingkun Qiao
Logistics industry development can significantly increase production efficiency of enterprises, while simultaneously contributing to the development of enterprises. Over the past several years, the government of China has placed a great deal of emphasis on developing the logistics industry there. Taking...
Proceedings Article
Research on Evaluation Strategy of University Library Database
Xu Wang
With the continuous development of network technology and computer storage technology, the library resource structure has also undergone profound changes. Electronic resources, as an important part of the library literature resources, has been developing rapidly in recent years, and a considerable number...
Proceedings Article
Formation and Promotion of the Territory Brand of the Neuromarketing Tools
V E Reutov, E A Mitina, N N Kalkova
The article presents a theoretical study of the definition of «a brand of a region» and the attributes of its components, as well as practical recommendations for the rebranding of the territory using of neuromarketing tools. The purpose of this article is to consider the theoretical and practical significance...