Research on Pricing Strategy of Used Mobile Phone Recycling Platform

DOI

10.2991/ieesasm-16.2016.294How to use a DOI?

Keywords

Waste mobile phone recycling platform, Pricing strategy, Cross-group externalities, direct-group externalities, Differentiation strategy

Abstract

On the basis of two-sided markets theory and platform theory, this paper studies the pricing of waste mobile phone recycling platform from the perspective. This thesis builds models and has an analysis to the competitive platform under three kinds of charging mode, discusses the influence factors of platform pricing and profit under equilibrium state, and the pricing and profit of monopoly platform and competition platform in three kinds of charging mode, and then the model is built and analyzed in two conditions which are multi-homing and cooperation between platforms.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanxia Guo
AU  - Mingying Dong
PY  - 2016/09
DA  - 2016/09
TI  - Research on Pricing Strategy of Used Mobile Phone Recycling Platform
BT  - Proceedings of the 2016 4th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2016)
PB  - Atlantis Press
SP  - 1341
EP  - 1344
SN  - 2352-5428
UR  - https://doi.org/10.2991/ieesasm-16.2016.294
DO  - 10.2991/ieesasm-16.2016.294
ID  - Guo2016/09
ER  -