The Response of Chinese Private Education Organizations to the “Double Reduction” Policy: Evidence from New Oriental and TAL
- DOI
- 10.2991/aebmr.k.220307.228How to use a DOI?
- Keywords
- Crisis management; Private education organization; New Oriental; TAL
- Abstract
Since the Chinese state government enacted the “double reduction” policy, a policy to alleviate the burden of after-school tutoring for students, there have been many private educational organizations encountering challenges. This policy has caused a radical change to the status and role of private education organizations in the education sector, which leads to a major crisis faced by them. In this context, how the private educational organizations cope with such a crisis becomes a critical problem. On this basis, an analysis will be carried out in this paper of the measures taken by two Chinese listed private education enterprises, New Oriental Education & Technology Group (New Oriental) and Tomorrow Advancing Life Education Group (TAL). Besides, the logic behind the effectiveness of these measures will be examined to provide other enterprises with guidance on the practice of crisis management. The most interesting finding is that both New Oriental and TAL have a strong dynamic capability, which helps them respond effectively to the crisis. The results of this study shed light on crisis management in modern enterprises.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Yining Luo PY - 2022 DA - 2022/03/26 TI - The Response of Chinese Private Education Organizations to the “Double Reduction” Policy: Evidence from New Oriental and TAL BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 1388 EP - 1392 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.228 DO - 10.2991/aebmr.k.220307.228 ID - Luo2022 ER -