Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)

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The Impact of Halal-Friendly Tourism Performance and Tourist Attraction on the Satisfaction and Loyalty of Millennial Tourists

Authors
Danis Yulia Gustina1, *, Yunia Wardi1
1Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: danisyuliagustina@gmail.com
Corresponding Author
Danis Yulia Gustina
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-839-4_110How to use a DOI?
Keywords
Halal Friendly tourism performance; Tourist Attraction; Satisfaction; Loyalty; Padang City; Halal Tourism
Abstract

This research endeavours to examine the impact of Halal Friendly Tourism Performance and Tourist Attractions on Loyalty, with Satisfaction serving as a mediating factor, among millennial tourists in Padang City. The study adopts a quantitative survey research approach, encompassing tourists who have explored various destinations within Padang City, specifically focusing on those designated as halal-friendly. The research population comprises individuals who have visited halal tourist destinations in Padang City, with a sample size of 430 millennial tourists. The data analysis methodology employed is Structural Equation Modelling (SEM) with Partial Least Squares (PLS). The findings reveal that both halal-friendly tourism performance and tourist attraction, along with satisfaction, exert a substantial influence on tourist loyalty. Additionally, satisfaction emerges as a noteworthy mediating variable between the performance of halal-friendly tourism, tourist attraction, and the loyalty of tourists. Furthermore, the overarching objective of this study is to ascertain the magnitude of the impact of halal-friendly tourism performance and tourist attraction on influencing tourist loyalty during their visits. This is achieved by elevating satisfaction levels, thereby ensuring the stability and elevation of tourist loyalty.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 September 2025
ISBN
978-94-6463-839-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-839-4_110How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Danis Yulia Gustina
AU  - Yunia Wardi
PY  - 2025
DA  - 2025/09/16
TI  - The Impact of Halal-Friendly Tourism Performance and Tourist Attraction on the Satisfaction and Loyalty of Millennial Tourists
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 1364
EP  - 1376
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_110
DO  - 10.2991/978-94-6463-839-4_110
ID  - Gustina2025
ER  -