All of the articles in this proceedings volume have been presented at the 3rd International Conference and Exhibition of Innovation in Media and Visual Design (IMDES 2025) during 30 - 31 July 2025 in Langkawi, Malaysia. These articles have been peer reviewed by the members of the IMDES 2025 Program Committee...

This study explores the relationship between user immersion and symbolic interpretation in an immersive media art installation titled Alpha and Luminance (2024). Employing an explanatory sequential design, the research combines quantitative analysis using the Presence Questionnaire (PQ) with qualitative...

The Borobudur Temple has thousands of narrative and decorative reliefs. However, reading and understanding the stories and scenes in the relief panels is challenging. This artistic research using practice-led research methodology investigates the interpretation of 2D+ reliefs to a three-dimensional storytelling...

Batik from East Kalimantan has very good potential to be developed as a creative product according to the trends prevailing in the market today. However, interest from the youth is quite minimal; it is perceived as too traditional and does not fit with their style of life. This paper will set an initial...

STEM (Science, Technology, Engineering, and Maths) fields has further expanded their integration into design fields. Emerging technologies like Artificial Intelligence (AI) are now being used as part of creative mediums. Despite the growing trend, there are still limited boundaries defined for of AI’s...

This study investigates the impact of Firm-Generated Content (FGC), User-Generated Content (UGC), brand awareness, and brand attitude on prospective students’ intention to enroll in the DKV X study program. A survey was conducted, and data were analyzed using Partial Least Squares Structural Equation...

This study investigates how visual storytelling, symbolic design, and generational engagement shape consumer perceptions in co-branding strategies. Focusing on the collaboration between Indonesian cosmetics brand Mizzu and biscuit brand Khong Guan, the research explores how packaging design and cultural...

Just like video games, board games also need a long iterative development. However, there is still a lack of research on board games, particularly regarding their design and production processes in tight schedule environment, such as a board game jam. This paper explores the question: How can a board...

This study provides a comprehensive evaluation of MindShift™ CBT, a digital mental health application designed to assist users in managing anxiety through Cognitive Behavioral Therapy (CBT) principles. This research examines the app’s information architecture, user flow, core features, and engagement...

The advancement of the video game industry in Indonesia towards more complex narratives has significantly expanded its influence in the realm of culture, particularly regarding gender identity. This study examines gender representation within the narrative of the video game “A Space for the Unbound,”...

Irwan Ahmett and Tita Salina are a pair of contemporary artists from the Visual Communication Design department at the Jakarta Institute of Arts. They are known for their innovative and bold works. Their creations often explore social and political themes using experimental visual strategies. Their creativity...

This study discusses the understanding of Autism Spectrum Disorder (ASD) and its application in the principles of inclusive instructional design in higher education environments, especially for students with ASD. The focus of the study is directed at the visual preferences of ASD students in distinguishing,...

Commercial building is one of the supporting functions in residential areas. The commercial buildings in TB Square were less crowded with visitors and sellers. Based on previous research, it was found that the condition of the predominantly unoccupied buildings has decreased the property value. Property...

Emotional branding is a common strategy in social enterprises to foster audience engagement. In disability-focused branding, however, emotional narratives pose ethical tensions between empowerment and stereotype reinforcement. This study examines two Indonesian social brands, Layak Indonesia and Puka.id,...

The intersection of film design and visual narrative in the Kisarasa food documentary series on the intersection of film design and visual storytelling in Kisarasa, an Indonesian food documentary series that highlights the country’s rich spice heritage. Through a qualitative case study, the research...

Betawi culture results from the acculturation of several donor cultures that met in a melting pot in the Batavia area. Batik cloths worn as batik sarongs by Betawi women’s clothing are one of many expressions of the Betawi cultural identities. The batik tradition has been firmly attached to the Betawi...

The reconstruction of memory and family spirituality has become crucial for the Ambonese society in Maluku, as oral traditions and kinship systems are increasingly eroded by modernization. Furthermore, previous studies on photography and family memory have seldom highlighted perspectives from marginalized...

In the digital era, mobile applications serve as powerful tools to support cultural preservation and user education. iWareBatik is a mobile app developed to promote Indonesian batik through interactive and AI-based content. This study aims to evaluate the app’s user interface (UI) using Don Norman’s...

The development of Artificial Intelligence (AI) in the field of photography has brought significant changes in the creation and interpretation of artistic value. This study aims to explore how AI can be utilized as a tool in the photographic design process to accelerate workflow, provide quality references,...

This paper examines the role of visual idiolect in shaping local variations of Punakawan characters, focusing on their function as a cultural counter-narrative to the centralized aesthetic norms of Central Javanese wayang. Moving beyond the theme of ambiguity, this study explores how visual representations...

This study explores how non-interactive animation—specifically 2D and 3D animated content—can support communication development in children with Down Syndrome, particularly those aged 3 to 8. Drawing on a central case study by Jeetha and Prasad (2024), which assessed the effectiveness of animation in...