Proceedings of the 3rd International Conference and Exhibition of Innovation in Media and Visual Design (IMDES 2025)

<Previous Article In Volume
Next Article In Volume>

Business Model Canvas as an Initial Strategy for Sustainable Batik Brand Development in East Kalimantan

Authors
Hesti Rosita Dwi Putri1, *, Anggis Rizky Wiyaringtyas1, Widya Sartika1
1Kalimantan Institute of Technology, Balikpapan, Indonesia
*Corresponding author. Email: hesti.rosita@lecturer.itk.ac.id
Corresponding Author
Hesti Rosita Dwi Putri
Available Online 18 March 2026.
DOI
10.2991/978-94-6239-612-8_4How to use a DOI?
Keywords
BMC; East Kalimantan; sustainable batik; youth market segment
Abstract

Batik from East Kalimantan has very good potential to be developed as a creative product according to the trends prevailing in the market today. However, interest from the youth is quite minimal; it is perceived as too traditional and does not fit with their style of life. This paper will set an initial strategy for sustainable batik brand development aimed at the youth market segment in East Kalimantan, utilizing the Business Model Canvas approach. This study conducts a review of literatures on various previous studies and cases of sustainable batik businesses. An initial BMC design that integrates nine elements of business with the Triple Bottom Line concept focusing on needs and preferences of young people is presented as a result. This study might serve as a starting point for strategies that can develop new batik brands that are competitive, attractive, and aligned with current times for youths within an up-to-date Creative Industry.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 3rd International Conference and Exhibition of Innovation in Media and Visual Design (IMDES 2025)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
18 March 2026
ISBN
978-94-6239-612-8
ISSN
2667-128X
DOI
10.2991/978-94-6239-612-8_4How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Hesti Rosita Dwi Putri
AU  - Anggis Rizky Wiyaringtyas
AU  - Widya Sartika
PY  - 2026
DA  - 2026/03/18
TI  - Business Model Canvas as an Initial Strategy for Sustainable Batik Brand Development in East Kalimantan
BT  - Proceedings of the 3rd International Conference and Exhibition of Innovation in Media and Visual Design (IMDES 2025)
PB  - Atlantis Press
SP  - 35
EP  - 48
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6239-612-8_4
DO  - 10.2991/978-94-6239-612-8_4
ID  - Putri2026
ER  -