Proceedings of the 2018 6th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2018)

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103 articles
Proceedings Article

The Analysis of Apology Speech in Big Bang Theory from the Perspective of Politeness Principle

Yanbo Sun
The principle of politeness plays an indispensable role in interpersonal communication, enabling people to communicate normally through dialogue. However, in some film and television works, in order to achieve a particular artistic effect, the principle of politeness is often ruthlessly "trampling"....
Proceedings Article

Research on Measures of Advancing Shaanxi Healthy Village Construction under the Background of “Healthy China” Strategy

Yongzhen Shen
On the basis of discussing the significance of constructing healthy village and analyzing its current status in Shaanxi Province, this paper puts forward suggestions, including basis principles that healthy village shall adhere to, clarifying responsibilities of related departments, strengthening people’s...
Proceedings Article

Discussion on Updating and Innovative Thinking Mode of Higher Vocational Computer Teaching

Lu Kong
With the development of Chinese economy and the progress of science and technology, computer Internet technology has been widely applied, and the educational field also increasingly pays more attention to the computer teaching. Higher vocational college is an important constituent of China’s education...
Proceedings Article

Thoughts and Countermeasures of Realizing Refined Office Administrative Management

Xiaoli Sheng, Ping Wang
With the constant improvement of China’s social economy, the development scale of enterprises is expanding. There are some problems in enterprise operation, mainly because the operation management mode of some enterprises currently cannot keep pace with the development of the times, which requires some...
Proceedings Article

Research on the Current Status and Countermeasures of the Party Member Role Consciousness of Ethnic Minority College Students

Hongli Zhao, Shanmei Xiong
It is very important to cultivate party member of ethnic minority college students and improve their party member role consciousness, which is directly related to the development of ethnic regions, national long-term political stability, social harmony and stability and national unity and solidarity....
Proceedings Article

The Application of Hierarchical Teaching in Advanced Mathematics Teaching in Colleges and Universities

Lan Zhao
In recent years, China strongly popularizes and promotes the higher education, and the era of mass higher education has come. The enrollment scale of higher institutes is continuously expanding, which also directly results in the decline of college students’ comprehensive quality and obvious difference...
Proceedings Article

Exploration of Blended Teaching Mode Reform Based on MOOC -------Taking Advanced Mathematics as an Example

Wenting Ma, Lijuan Yao
With the deepening of national education reform, the application of MOOC in the curriculum of colleges and universities also increases, which has a significantly positive influence on improving the teaching quality and efficiency of college courses. However, in previous teaching, impacted by traditional...
Proceedings Article

Exploration and Practice of Integrating Mathematical Culture in Advanced Mathematics Classroom

Lijuan Yao, Wenting Ma
At present, China’s flourishing education cause enters a new stage. For colleges and universities, advanced mathematics puts forward higher requirements for teachers’ comprehensive quality. In today with promotion of quality-orientation education, the teaching mode of advanced mathematics tends to make...
Proceedings Article

A Study on the Application of Cultural Equivalence in English Teaching in China

Yongying Zhou
The objective of the paper is mainly to illustrate the application of cultural equivalence in English teaching in China. Cultural equivalence, derived from Nida’s functional equivalence, requires good recognition of both Chinese and English culture in English teaching. Cultural equivalence indicates...
Proceedings Article

Analyzing the Influence of China's Import and Export Trade on Economic Growth Based on Eviews

Yue Zhao
With China's reform and opening-up, import and export trade and economic development have achieved great success. Trade between countries has occurred frequently and the economic development environment has also improved. However, investment and exports are the main factors affecting China's economic...
Proceedings Article

Research on Dynamic Relationship between Indian FDI and Economic Growth Based on SVAR Model

Juanjuan Yang
Since the beginning of the 21st century, the BRICS (including Brazil, Russia, India, China, South Africa) has emerged as an emerging economy and has gradually become the main force in attracting foreign investment in developing countries. As a strong contender for China to attract FDI inflows, India,...
Proceedings Article

Construction of Mortgage Risk Index System for Farmland Management Right

Can Ye, Chengfeng Gao
This paper takes agricultural land management right as the research object, conducts in-depth research on the mortgage financing risk of agricultural land management right, and constructs the agricultural land management right mortgage financing risk evaluation system, and uses the Analytic Hierarchy...
Proceedings Article

Study on the Motivation of Cruise Tourists in Sanya

Yingchao Zhang
In recent years, cruise tourism has become a new star in China's tourism industry. With its huge consumption and the huge driving force of tourism-related industries, cruise industry has formed a new tourism economy with attractive prospects. As an important tourist seaside city in southern China, cruise...
Proceedings Article

Research on Financial Technology and Inclusive Finance Development

Miao Zhang, Juanjuan Yang
The report of the 19th National Congress of the Communist Party of China emphasized that the financial industry should better serve the real economy, and the development of inclusive finance is an important way to accomplish it. The development of financial technology and internet finance has ushered...
Proceedings Article

The Mode Study of Training Foreign Trade Talents by University-enterprise Cooperation under the Background of "Belt and Road"

Xiaoni Li
With the proposal of "Belt and Road" strategy and the promotion of "mass entrepreneurship and innovation" policy, the majority of foreign economic and trade enterprises have put forward new and higher requirements for the quality of international trade professionals. Personnel training of foreign trade...
Proceedings Article

Constructing Upgrade Platform of the Middle-High Vocational Connected Education Based on the Production-Education Community

Zhiping Yang
The new industrial revolution has driven industrial upgrading, so that China's economy and society are facing severe challenges, how to allocate high-skilled personnel resources to adapt to industrial upgrading is the first. In the allocation of high-skilled talent resources, there are still a large...
Proceedings Article

The Harmonious Development of Ecological Civilization Construction and Financial Agglomeration in Guizhou

Xinpu Wang, Mu Zhang
To promote the construction of ecological civilization and the coordinated development of financial agglomeration, this paper first analyzes the interaction mechanism between ecological civilization construction and finance agglomeration using the pressure-state-response framework. Then, the level of...
Proceedings Article

Evaluation of Active Hong Kong Equity Funds Performance

Xueqiong Hu, Mengnan Sun
Equity funds are the most popular type of mutual funds. As the “leader” of China's investment and wealth management market, whether it is a specific market sector, a particular stock exchange, foreign or domestic markets, income or growth stocks, high or low risk, there are various types and characteristics...
Proceedings Article

Research on “Three Entries” of Xi Jinping’s Thoughts on Socialism with Chinese Characteristics in New Era Promoted by Activity-oriented Blended Teaching Mode

Ai Jian
With the completed revision of 2018 version of Introduction to Maoism and the Theoretical System of Socialism with Chinese Characteristics (hereinafter referred to as “Introduction”), and the implementation of training on new edition use in the whole country, how to effectively promote Xi Jinping’s thoughts...
Proceedings Article

An Empirical Study on the Impact of Equity Structure of GEM Listed Companies on Corporate Performance

Xiaodi Liu, Lihua Zhan
This paper is an empirical study on the relationship between the equity structure of listed companies on the GEM and the performance of the companies. The relevant data of 36 listed companies on the GEM are selected between 2015 and 2017 and combined with statistical software to conclude a relationship...
Proceedings Article

The Analysis of Price Fluctuation Cycle of Rare Earth Neodymium Oxide and Dysprosium Oxide

Binqing Yang, Xianping Zhang, Pengwei Xu
The prices of rare earth products in China fluctuate periodically. In order to figure out the fluctuations rule, this paper chooses the monthly prices data of rare earths neodymium oxide and dysprosium oxide as samples from February in 2006 to December in 2017, uses the X12 seasonal adjust method and...
Proceedings Article

Cultivation of Sound Personality of College Students in the New Era

Xian Guo
As a huge group of young talents, college students are directly related to the rise and fall of a country and nation, and their own personalities largely represents the future character of the country and nation. The development of network information technology has brought the society to a new era....
Proceedings Article

Research on the Cultivation Mechanism of Innovative Talents in the Collaboration of Industry Learning and Research

Liping Zhang, Pijuan Gong, Jing Tian
The collaboration of industry, learning and research is the focus of higher vocational education in recent years. Many higher vocational colleges have begun to practice collaborative innovation theory in teaching. However, judging from the current development status, the current mechanism for cultivating...
Proceedings Article

Research on Problems and Cultivation Approaches for College Students' Ideological and Moral Qualities in the New Era

Yunling Zhang
There is no doubt that the improvement and development of college students' ideological and moral qualities have a great impact on their life and even the development of the whole country. This paper studies the present situation of college students' ideological and moral qualities and analyzes the factors...
Proceedings Article

Research and Practice of Modern Apprenticeship in the Teaching at Higher Vocational Colleges

Pijuan Gong, Liping Zhang, Jing Tian
With the reform of China’s economic structure and the development of the times, higher vocational education is playing an increasingly important role in China’s higher education system. As a new concept and model of professional talent training, “modern apprenticeship” has become an important direction...
Proceedings Article

Research on the Reform and Innovation of College English Teaching in the Context of “Internet Plus”

Zhuowen Wang
As a basic cause concerning national economy and people’s livelihood, education has ushered in unprecedented development opportunities in the context of “Internet +”, especially for the college English teaching which is more widely integrated with Internet technology. In order to keep up with the trend...
Proceedings Article

Research on Language Autonomous Learning in Network Multimodal Environment

Yafang Liu
The so-called modality refers to the use of symbol resources for communication. With the rapid development of network information technology, the human discourse environment gradually changes from single mode to the current multimodality. In the network multi-modal environment, the construction and improvement...
Proceedings Article

Exploration and Practice of the Model of Entrepreneurial Compound Talent Based on Innovation and Entrepreneurship Training

Rong Fei, Zhanmin Wang, Aimin Li, Kun Liang
In this paper, a four-layer system is designed for the characteristics of the teaching of computer major in colleges and universities with the "interest inspire innovation" as the starting point, which is based on the entrepreneurial talents majoring in computer science in college training program, and...
Proceedings Article

Study on the Relationship of Ownership Structure and Over-Investment of China’s Listed Companies

Chunhong Qian
Investment in the company’s financial activities has been one of the most important subjects. With the complexity and multiplicity of factors which influence investment decision-making, investment decision-making behavior not always serve the goal of listed companies, which results in the inefficient...
Proceedings Article

Network Subculture Communication in the Digital Age with the Replication of Meme as the Core: A Case Study of " the Popularity of Wang Ju "

Jingyuan Bai, Yunjuan Cai
Taking the popular phenomenon "the Popularity of Wang Ju" in May 2018 as an example, this paper uses case analysis and network ethnography to analyze how meme promotes the spread of network sub-culture and how meme successfully replicates itself in the digital age. In the phenomena of Wang Ju's popularity,...
Proceedings Article

Reputation of Financial Intermediaries,Venture Capital and Earnings Management

Zhizhang Lin
By analysing China's venture capital-backed listed companies between 2002 and 2013, this paper investigated the impact of the reputation of financial intermediaries such as lead underwriters and audit institutions on the role of venture capital firms in the earnings management during the four IPO stages....
Proceedings Article

The Impact of Internet Finance Development on Financial Repression——Taking P2P as an Example

Lihua Zhan, Xiaodi Liu, Mengnan Sun
With the development of Internet technology and big data, Internet finance represented by online lending, third-party payment, crowdfunding platform, etc. has developed rapidly in China, and its impact with the traditional financial system has brought a new kind of financial format. With its advantages...
Proceedings Article

Research on Cultural Confidence of College Students under Xi Jinping’s Thoughts in New Era

Wen Li
Cultural confidence is the foundation and soul for the national long-term development, and it is the deeper, more durable and basic strength. Contemporary college students, as the pillar and hope of the nation, shoulder the great responsibilities of national rejuvenation. To firmly develop cultural confidence...
Proceedings Article

Research on the Development of TechFin and the Economic Growth Effect of the Yangtze River Delta

Mengnan Sun, Xueqiong Hu, Lihua Zhan
The endogenous driving force of economic growth is the advancement of science and technology. The development of science and technology industry cannot be separated from the financial boost. The Yangtze River Delta region is trying to become a world-class urban agglomeration with high-quality and integrated...
Proceedings Article

The Artistic Accomplishment of Coaches in Youth Sports

Xiaohui Di, Chengcheng Xu
With the development of economy and the progress of times, people pay more attention to the development of sports, and the influence of coaches in people's life is more important, especially the youth sports. In China, coaches play an important role in youth sports. The development and progress of coaches...
Proceedings Article

The Harmonious Development of Big Data Industry and Ecological Civilization Construction in Guizhou

Ning Zhang, Hongmei Zhang, Mu Zhang
With the development of the times, people have seen new opportunities to solve ecological civilization in the Internet, big data and other high-tech industries. The construction of ecological civilization provides a good environment for the development of big data. Based on the 2015 data of Guizhou Province,...
Proceedings Article

Integration of Enterprise Standard System and Professional Management System

Piao Li, Yingxia Yu
In order to optimize the internal planning, resource allocation, and complementary goals of the enterprise, the overall efficiency of the enterprise is maximized. There is no doubt that the application of the integrated management system is undoubtedly an excellent choice. The use of an integrated management...
Proceedings Article

Differences of Polite Language between Chinese and English from the Viewpoint of Face

Shu Zhang
Face is very important both in Chinese culture and Western culture. The maintenance of face needs the polite language’s synergy which is affected by the cultural differences. The author argues that knowing the politeness principle of using language in different cultures is significant for cross-culture...
Proceedings Article

Teaching Reform in Database Course for Liberal Arts Majors under the Background of "Internet Plus"

Yunjuan Cai, Tianpeng Gao
Under the background of "Internet plus", the society has higher requirements for the database technology and application ability of college liberal arts students, and at the same time, it changes students' learning styles and learning habits. This paper designs 3-level teaching objectives of knowledge...
Proceedings Article

Evaluating the Use of Chinese at English Classrooms in Chinese Undergraduate Education Level

Lu Jin, Boyun Wen
Whether the use of learners’ first language should be included or excluded from the EFL class has been discussed by many EFL researchers. However, learners may have different attitudes to the use of L1 in English classes due to their various learning purposes and proficiency levels. Meanwhile, learners’...
Proceedings Article

Thoughts on Taxation Planning under the Background of Reform in Value-added Tax

Xiuyan Xu
The application and development of government’s taxation planning provides great convenience and assistance for the national tax revenue in various aspects to different extents. Nowadays, related departments adopt multiple methods, intensify the reform of government’s taxation planning, make efforts...
Proceedings Article

Research on Protection and Inheritance of Intangible Cultural Heritage in Dazhou –Taking Fanshanjiaozi as an Example

Fengxian He
With the emphasis on intangible cultural heritage from various countries in the world, intangible cultural heritage of Dazhou also embraces new opportunities, and Fanshanjiaozi is an important component. From entertaining spirits in sacrificial ceremony to popular dance form, it has a long history of...
Proceedings Article

Enterprises Selection and Assessment in Joint Cultivation of Information Management and Information System Specialty under “Excellent Plan”

Qianwen Yu, Shihu Huang, Changbin Jiang
Based on the model of university-enterprise cooperation put forward in "Excellent Talents" programme and combined with the characteristics of the major of Information Management and Information System, this paper investigates the views of the students of Information Management and Information System...
Proceedings Article

A Study on Iconicity in William Carlos Williams’ Poems

Yanqin Cao, Zhaohong Yao
As the initiator and representative poet of American modernism poetry in the 20th century, William Carlos Williams was good at dealing with the themes of daily life in his poems, which are characterized by concise form, colloquial rhythm, vivid image and strong visual effects. This paper attempts to...
Proceedings Article

A Comparison Study of Two Testing Approaches in Formative Assessment in English Majors Listening Teaching

Jing Wang
With the popularity of computers and the appearance of the Internet, researches about the application of formative assessment in English teaching under the Internet environment is increasing. The experiment of this paper taken on the basis of Formative Assessment in classroom English teaching and the...
Proceedings Article

A Needs Analysis Approach to the Design of College English Elective Courses: A Descriptive Account of Chinese College Students’ Needs

Wenmin Huang
This descriptive NA research with 455 participants studies the Chinese independently-run college learners’ needs, to help teachers design College English elective courses. It finds that the learners’ target needs include to pass English exams for future career and academic study, and to talk fluently...
Proceedings Article

Observation and Reflection on an English Lesson—The Great Famine in Ireland from 2013 Encyclopedia Britannica

Xiaoqing Su
This paper is an observation and reflection of an English lesson given by Professor Zou Weicheng from East China Normal University. In the first part, it presents the lesson plan according to the activities and performances in the 90 minutes’ classroom observation. Then, it depicts detailed teaching...
Proceedings Article

Research on the Integration of Socialist Core Values into the Core Competency Education of College Students

Yongzhen Shen
On the basis of learning Xi Jinping thought on socialist with Chinese characteristics in new era and the spirit of the 19th National Congress of the CPC, this paper deeply discusses the necessity, realistic predicament and countermeasures of integrating socialist core values into the core competency...
Proceedings Article

Analysis on Policy Agenda of Tobacco Control in Haikou City from Perspective of Multi-source Current Model

Hongyu Su, Qinxin Deng
The multi-source model is the theory of policy agenda setting. It answers why among the many questions in society, only specific questions become policy issues and are included in the policy agenda. On June 1, 2016, Haikou's smoking ban began, which is a milestone in Haikou's policy history. This paper...
Proceedings Article

Research on the Construction of “Double-qualified” and “Double-talented” Teaching Staff in Private Application-oriented Undergraduate Universities

Zhijian Diao
At present, for undergraduate universities in China, the construction of “double-qualified and double-talented” teaching staff is the necessary guarantee for cultivating applied talents. In constructing teaching staff, it is necessary to meet the requirement of development and transformation of undergraduate...