Study on Brand Construction of Ginseng in Changbai Mountain

DOI

10.2991/ieesasm-18.2019.66How to use a DOI?

Keywords

changbai mountain ginseng; Brand; Jilin province

Abstract

As an important characteristic agricultural product in Jilin Province, Changbai Mountain ginseng has become an indispensable raw material for Chinese medicine industry and food processing industry by virtue of its superior resource conditions and product quality. Based on the analysis of the present situation and existing problems of Changbai Mountain ginseng brand, this paper puts forward corresponding countermeasures.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Yundi Dai
AU  - Jing Li
AU  - Birong Ren
AU  - Songnan Xiao
AU  - Hongshen Yu
PY  - 2019/01
DA  - 2019/01
TI  - Study on Brand Construction of Ginseng in Changbai Mountain
BT  - Proceedings of the 2018 6th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2018)
PB  - Atlantis Press
SP  - 360
EP  - 365
SN  - 2352-5398
UR  - https://doi.org/10.2991/ieesasm-18.2019.66
DO  - 10.2991/ieesasm-18.2019.66
ID  - Dai2019/01
ER  -