Advances in Economics, Business and Management Research

The aim of this thesis is to analyse and compare the different marketing strategies adopted by McDonald's and KFC in China since the Covid-19 pandemic and their impact, using comparative examples. The study found that both companies have been making efforts to localize in recent years, but have...

Any field could be severely impacted by occasional stern crises. Therefore, having appropriate strategies to not only survive from the predicaments but also achieve subsequent long-term prosperity will be crucial. In this paper, Delta will be exemplified to show its successful tactics for disentangling...

This article uses the cross-section data of 1468 listed companies collected on the CSMR database in 2020. It uses STATA15 software with OLS model to conduct empirical research findings: In the field of competition, the performance of mixed-ownership enterprises which are controlled by state-owned capital...

The results of the scientific activity of the Interdepartmental Research and Education Center “Perspective Technologies and Materials” and the basic Department of ecology and ecological problems of chemical technology of Vladivostok State University of Economics and Service in 2015-2017 have been analyzed....

Taking an Italian tunnel project with high pressure water as an example, this paper analyses and researches the sslurry TBM’s key components such as cutterhead, main drive and thrust system for large overburden tunnel and high hydrostatic stratum by combining the probability analysis of geological data,...

The aim of this paper is to illustrate and summarize the role of framing effect under the COVID-19 pandemic with regards to three applications: vaccine promotion, general restrictive policy proposed by governments, and guidelines for older adults. Current studies for this issue are mostly about the effect...

One of the key problems in risk management planning in Russian business is the widely practiced opportunism in contractual relations. Within the last 10-15 years the opportunistic contract has become one of the stable business patterns in the Russian economy. The article dedicated to the study of the...

With the deepening of power market reform, the issue of power generation capacity adequacy has become increasingly prominent. To address this issue, this paper proposes a new mechanism design method for power generation capacity adequacy based on reliability options. Through steps such as parameter determination,...

We apply industry momentum strategies to A-shares market to investigate the profitability of industry momentum in China. Setting Shenwan industry classification as a standard, we use 30 industries from 2010 to 2019 as a sample. Results suggest ranking industries based on the previous 6-month returns...

With the rapid development of the information age, information technology has been widely applied to various industries and fields, educators have begun to explore the use and practice in the field of education. Given the traditional college English writing teaching efficiency is not high, and the bad...

Agriculture is the key to rural development, while agricultural machinery automation controls the development of agriculture and the direction of development. In this paper, the status of development of agricultural machinery automation in China is briefly introduced. Although the level of agricultural...

Normal college students shoulder the historical mission of promoting the basic education of the country, and the quality of their training is directly related to the reform and development of basic education. At present, the learning situation of normal university students is not optimistic, and the...

Patriotism education refers to the ideological education that nourishes the love for one’s own country and devotion to her, which can inspire citizen’s patriotic enthusiasm, strengthen the cohesion and cultivate the national spirit. Russia carries on patriotism education mainly in the following ways:...

The digital transformation of higher education through the quantitative accumulation of the attributes of innovative technologies leads to a qualitative change of the content of educational resources by adapting modern online resources that are widely used in foreign practice and are actively promoted...

In order to increase the motivation of the teachers in international school. This paper take Hangzhou No.4 high school as example to investigate the motivation level of the existing teachers and problems that they have. The purpose of the study is to give the solutions to the problems and to make teachers...

The relevance of the research is determined by the demand of finding a framework for coordination of different stakeholders groups; to harmonize multidirectional interests and eliminate the conditions for the reproduction of the opportunistic behavior model. The interests of the educational system participants...

During the time between 1980 and 2020, there were a lot of significant changes in the U.S. interest rate, the federal funds rate. Since the changes of interest rates in one country, especially in the United States, can affect fluctuations in the global economy, this paper focuses on how the U.S interest...

The recruitment and selection process is a process of finding, selecting, and determining potential employees in accordance with the needs, requirements, and culture of the company. Companies must be meticulous in the procurement of recruitment process activities and selection of prospective employees...

This academic paper seeks to investigate and evaluate publications related to digital transformation in the business sphere through the application of bibliometric methods, placing particular emphasis on employing the modern computational mapping tool, VOSviewer. The research comprised distinct stages:...

The famous new immigrant writer Zhang Ling showed her rich family education thoughts in her novels. The female protagonists in Zhang Ling’s novels are mostly intellectuals, many of whom have received a good education and can mange on their own. Their achievements are inseparable from good family education....

In history, many countries were called "world factories". The reason why they became "world factories" at that time could not be separated from relatively stable political environment, huge economic scale and market share, rich land resources, cost-effective labor costs, and the most...

The Indonesian Law No. 33 of 2014 about Halal Product Assurance, Article 4 administers that the products entered, circulated, and traded in the territory of Indonesia must be Halal Certified, since October 17, 2019. The government has provided facilities for Halal Certification in the context of Omnibus...

The article provides a general overview of BP’s hedging policy. We analyze how the company hedges risks and risks the company hard to hedge. BP is a multinational oil and gas company, the main risks in the area of swapping the economic exposure and managing its normal business exposures. Based on analyzing...

The purpose of this paper is to find the Apple’ marketing strategies in Chinese market, one of the most successful smartphone brands in the world. This paper will give the details of Apple marketing strategies in China, a marketing strategy refers to a business’s overall game plan for reaching prospective...

In order to solve the problems of high distribution cost and relatively low distribution satisfaction in the fresh cold chain logistics industry, it is proposed to calculate the customer satisfaction according to the fuzzy time window function, analyze the cost factors, and construct the distribution...

With the development of economic globalization and the increasingly fierce international competition, science and technology have become the decisive force in economic and social development. The competition between countries and regions is essentially the competition of science and technology innovation...

The article discusses the historical aspects of church singing, as well as church singing practice related to the activities of the Orthodox Church in Russia. It is shown that this practice has become a part of the global musical culture and a solid foundation of the national performing choir school....

The integration of Beijing-Tianjin-Hebei region has become a national strategy, and the industrial transfer is imperative. It requires coordinated development of these three regions. However, the big difference of financial service level among these regions makes the industrial transfer slow down. In...

In the article, the author presents the proposals of Russian and foreign scientists and researchers regarding the improvement of mechanisms for managing the regional economies in the context of digitalization. The characteristic of the concepts “digital economy”, “management”, “mechanism of managing...

For oil companies, commodity price risk is an issue that cannot be ignored, and it is particularly important to hedge their price risk in the spot market and develop a reasonable strategic plan. This paper takes Chevron Corporation, a US oil giant, as an example, and analyzes how it uses financial derivatives...

The pandemic of COVID-19 is a special period that casts a negative effect on most of the sectors around the world. As one of the exceptions, online shopping platforms have got the unprecedented opportunity to prosper. In the meantime, these platforms also face even more fierce completions between their...

The construction waste in China is mainly composed of concrete blocks and bricks, and the output is huge. However, there are significant differences in the technical properties of concrete blocks and bricks, and the non separated recycled aggregates produced from Two kinds of engineering materials often...

The results of research on forecasting problems of the main indicators of socio-economic regional development are proposed in this article. Keen interest in these issues in modern conditions is determined first of all by the increased need for forecast solutions. The factual information for reliable...

Minority traditional sports culture is an important component of minority culture. It is assumed as a kind of cultural symbol or cultural activity, it contains the national spirit, the value identity, the psychological mode and the mode of production and life. The minority traditional sports culture...

The article mainly discusses the investment of pension savings in China, which is an essential topic due to the aging problem in China. The assets in the portfolio are INTC, TXN, XLP and BRSVX, determined by the asset categories and risk diversification. To simulate the change in pension savings, exchange...

Alongside the ascending level of human’s life quality, people are no more satisfied with normal groceries. In order to enrich their spiritual life, a huge amount of people are now increasing their demand for cultural products. Among all kinds of cultural products, museum souvenirs can be a typical example....

2008 global economic crisis brought huge economic impact but also somehow become a driving force to promote the entrepreneurial economy, further increasing social demand for entrepreneurial talent, entrepreneurial talent cultivation of university goals is imperative. In fostering entrepreneurial talent,...

In September 2019, the International Council of Museums held its 25th conference in Kyoto, Japan. The theme of the conference is “Museum as a Cultural Center: traditional future”. It explored as a cultural base, museums should assume social responsibility, play their new functions, and create a prosperous...

The results of the design and analysis of the role model of the competencies of the manager are reflected to ensure his relevance in the labor market. The theoretical review of the competency models was made on the basis of the consideration of external factors by scientists (globalization, technology...

With the rise of short videos, tourist short videos are affecting everyone’s travel intentions, and university students are the main users of online social technology. Conduct an empirical analysis of the data through a questionnaire survey to study the perceptual factors generated by users when watching...

At present, with the improvement of people’s quality of life, people’s consumption level also rises, and they buy more and more products. In the purchase behavior, consumers will have different purchase intentions under different circumstances, thus affecting the sales of products. This paper aims to...

The foundation pit engineering is a complicated system engineering.The reasonable foundation pit supporting scheme is the key to ensure the construction quality of foundation pit engineering.The trait of the foundation pit engineering includes the strong regional trait,relatively large risk,strong personality,high...

The article presents peculiarities of projects implementation and opportunities of the Public Private Partnership in industry. The tools for choosing the optimal business legal structure of the PPP project implementation is offered.

The essay mainly focuses on the Anchoring effect and it discusses how the anchor functions in real life. To begin with, the term Anchoring is defined and many related types of research are cited to show that anchoring has important uses in our lives. Then, four different types of anchors are provided,...

This paper aims to find out the impact of COVID-19 on various financial-related businesses, investigate the mechanism of its influence, and offer recommendations for regaining financial stability following the outbreak. It was found that the financial-related industries and commerce in China were immensely...

The increase in production results in an increase in the flow of material in the warehouse, while this increase does not consider the condition of the warehouse. The increase in production and the number of erratic shipments of goods is caused by external factors such as fluctuations in demand and availability...

Implementation and consistency in structuring and empowering street vendors in various cities in Indonesia has not been achieved due to various factors. In Bandung City, the structuring and empowerment of street vendors has not been successfully realized. In fact, this effort is an important step to...

With the development of the world economy and the rapid implementation of poverty alleviation in China, people’s demand for quality of life has shifted from basic food and clothing to the growing need for a better life, so the demand for the dairy industry has also increased substantially. As a leading...

Entrepreneurship education is a new concept of the new era of higher education, higher education has become the object of new values, the present era is the need of training college students' creativity and creative ability, talent demand is changing the social and economic structure adjustment period...

Setting foot on teaching practice, Beijing Vocational College of Agriculture promotes the talent training mode based on the international vision in cooperative education projects, proposes the education idea of “students-oriented”, creates a curriculum system with “professionalization and internationalization”,...

This research focuses on approaches to competition regulation of digital platforms, which are presented as systems with market structure and transaction network. The characteristic features of digital platforms are marked, the main instruments of obtaining and holding market power, forms of abuse of...

With the progress of the times and the development of science and technology, people have more and more ways of entertainment. With the progress of the entertainment era, product placement is booming, and the importance of advertising prominence is gradually emerging. Prominent placement of product placement...

In the rapid development of global economics, domestic large-scale enterprise companies represented by Huawei have accelerated the speed of product updates and technological progress. In the research of Huawei, this article uses Porter’s five forces model to analyze the current competitive situation...

Urban renewal and sustainable urban development are two important research directions in the development of modern cities, and they are also an inevitable process in the development trend. This paper reviews the development process of Chinese cities since 1990 through the Bibliometric analyse. Through...

The user-side energy storage plays an increasingly important role in the development of the power grid. This paper focuses on the user-side energy storage configuration strategy and the economic evaluation of energy storage projects. The optimal model of the user-side photovoltaic energy storage system...

Due to the popularization of new media, the logistics industry has been developed rapidly, resulting in increasingly sound logistics management system. Only by fully utilizing the new media technology and innovating the logistics management mode can we effectively improve the logistics management level....

Plantation companies in carrying out their activities cannot be separated from the support of human resources to achieve success because human resources are the main force in the plantation sector in all main lines of work. The resolution of various problems that occur in human resources must be handled...

The development of teachers is the key to promote the development of education, is the core element of occupation education development, is one of the key factors ensuring the quality of education and teaching, and also the main contents of the connotation construction of occupation colleges. This paper...

Since the reform and opening up, China's economy has grown rapidly, becoming the world's second-largest economy. However, this achievement has come at the cost of high resource consumption and severe environmental pollution. China is urgently in need of transitioning to a sustainable development...

During the construction, the surrounding environment, engineering geology, hydrogeology will seriously affect the construction quality of the basement project. In order to ensure the construction quality of the basement,the post pouring belt will be set during the construction of the basement. The main...

Last time consumers even more often choose the products balanced on structure or exempted from components which can cause food allergies. But products also need to taste good, and consumers want to know they are eating good food. Transparent, recognizable ingredients are important too. In this regard...

The economy has grown tremendously since the completion of the Guangdong-Hong Kong-Macao Greater Bay Area, which maynot be detached from the central and local governments’ economic policy direction. This study analyses the Greater Bay Area's economic leading policies and recommends a route for future...

People often make poor decisions when it comes to their health, such as choosing high-calorie food choices, taking medicines in the wrong way, and delaying treatment when they have a disease. Since traditional economic theory assumes that people make decisions based on a rational process, behavioral...

From the beginning of 2020 to the present, Covid-19 has been spreading around the world, continuously destroying the global economy and people’s health. At the beginning of the Covid-19 outbreak, the global mask market was in short supply, and 3M, the world’s leading mask manufacturer, expected to expand...

This scientific paper aims to analysis factors affecting commercial endorsement of stars, and the game between stars which is a cause of data falsification. This article will use the static game theory to construct a static game between stars, and find out the Nash equilibrium. Both choosing fraud is...

The core of this study was to analyze the feasibility of school social work student involved in our work on traditional colleges and universities. The author summarizes the development of the school of social work at home and abroad to improve the experience of countries that, school social work student...

In this changing time, EFL teachers are confronted with different challenges. The competence and roles of them should appropriately respond to these challenges. EFL teachers are suggested to improve their self-growth, knowledge structure, teaching abilities. Meanwhile, governments, society and schools...

The article discusses the system of the impact of entrepreneurial risks and the financial result of the activities of industrial corporations / companies when they apply the transfer pricing mechanism in the context of digitalization of business processes, transparency and mobility of financial information,...

With the development of stock portfolio theory, the research value of risk dispersion has become increasingly prominent. How investors construct portfolios has become an important research topic. In the article, we use recent 20 years of historical daily total return data for ten stocks, which belong...

For many years company towns, or monotowns (i.e. their Russian designation), have been crucial issues for federal and local governments from the point of view of monotowns’ economies diversification, and social and enterprise restructuring. One of the most significant changes may come from industry-university...

The article deals with the development of the theory of audit based on the proof of the hypothesis that the institutional paradigm of audit exists. The process of changing the paradigm of audit science is substantiated. Institutional theory of audit based on the works of foreign authors from the United...

Since the reform and opening up, China's agricultural trade has made a good development. Which occupies an important position in the world. However, the gradual emergence of China's agricultural products in international trade "deficit normalization" phenomenon, and this phenomenon can not be reversed...

Entrepreneurship has become one of the important ways to create more employment opportunities. From the point of view of the subjective motivation of entrepreneurs, entrepreneurial activities can be divided into two categories—necessity entrepreneurship and opportunity entrepreneurship. Looked from the...

The advent of the Internet era has brought us tremendous changes in people’s life and learning, subverted the deep-rooted teaching mode of traditional education in China, and become the future development direction of education in China. Independent Colleges as higher institutions of Education in China,...

The concept of duration was proposed by Frederick Macaulay in 1938 and has become a popular tool for measuring financial instruments nowadays. This paper not only provides investors with a detailed introduction to Macaulay Duration and affirms its role but also reminds investors of Macaulay duration’s...

Since its debut as a new medium for creativity and invention, video games have been a motivating element in creating several technologies. Since its inception forty years ago, the video game industry has gone from obscurity to a multi-billion dollar powerhouse. Games are being played at a quicker rate...

This research aims at employees registered with the Associations of Decoration Service Entrepreneurs Indonesia (ASPEDI) in Sumatera Utara. Job satisfaction is a factor that is affected by innovation and employee participation. This study used quantitative methods by distributing questionnaires to 69...

As one of the biggest banks of the world, HSBC undoubtedly is one of the main enterprises around the world. The strengths, weaknesses, opportunities, and threats of HSBC is also obvious to analysis and see. However, the destruction that the pandemic, COVID-19, has brought to HSBC is serious and severe....

To solve the unique communication difficulty in pediatrics, enhance medical students' skills and introduce SFM for the teaching and assessment of medical students' communication skills. Methods: 120 students from two classes were selected as research object; applied SFM to pediatrics skill teaching and...

Milk provides humans with nutrients that the body needs, such as calcium. It also enables the host to have higher levels of short-chain fatty acids, thus providing a major source of energy for the host's body. Lactase helps humans to break down large molecules of lactose into smaller molecules of...

This study aims to analyze the effect of supply chain agility, which consists of speed, responsiveness, flexibility, and competence, on the profitability of PT. Bank Negara Indonesia. This study applies a quantitative approach using Structural Equation Modeling. The data used in this study was primary...

Fully utilizing the online evaluation data of e-commerce platforms to achieve customer-oriented fresh logistics service attribute research and platform evaluation has certain practical significance. Based on online evaluation, picture fuzzy ordinal priority approach is proposed to study the logistics...

Based on a study of foreign and domestic hotel enterprises and travel companies, it can be stated that the hotel and tourism industries are rapidly developing activities and have significant potential in international tourism. This determines the fact that the ongoing development of the digital economy...

The coffee market is now developing due to China’s strong economic development, and more businesses are likely to join it. The purpose of the report is to provide a comprehensive image of the firm and some recommendations. This article was broken down into various parts, each of which describes the national...

The rapid development of science and technology in the new century gave birth to the widespread use of the Internet multimedia, from the beginning of the 1990s, network-assisted Teaching has gradually been more and more accepted by college educators, with the standard requirements of the College English...

The Drosophila TATA-box binding protein (TBP) is a general transcription factor required by all three eukaryotic nuclear RNA polymerases, it can recognize the TATA-box sequence to initiate gene transcription. TBP and other TATA binding factors are spatio-temporal control of gene expression in different...

The article deals with the analysis of the possibility and necessity of using new approaches in accounting and auditing in Russia, one of which is the institutional approach, which should be used as a form and method of audit research. Within the framework of the development of the theory of the research...

In the new situation, effective and in-depth college moral education requires the innovation and construction of college network platform to make the Internet an effective tool for moral education. The paper starts with the notions of online college moral education platform, using the example of online...

The purpose of this research is to identify the elements that create the students’ entrepreneurial success factor in the Ambassador of Business Edupreneur program. This is a quantitative study in which data was collected from 443 students of Faculty of Economics and Business Education engaging in The...

The effective development of road space for urban renewal in urban village zones can effectively improve the resilience of the transportation system, divert large flows to relieve traffic congestion, form a reasonable and orderly spatial environment, and help guarantee the normal operation of urban construction...

This study aimed to determine the effect of leadership and competence on career development through employee actualization. This study uses primary data from the questionnaires’ results and secondary data from company archive data. The method used in this research is descriptive quantitative, which describes...

In January 2021, live pig futures will be officially listed on China’s Dalian Commodity Exchange, aiming to reduce the price volatility risk of the pig industry and its related upstream and downstream enterprises. In order to examine the hog futures market since the extent of the transfer price risk...

Bitcoin is an essential component in the cryptocurrency system and plays a vital role in the economic system. This paper uses analytical methods to conduct in-depth research on Bitcoin. I will explain their opinions about its ability to invest and risk diversification, and then we try to verify some...

China has one of the largest pharmaceutical markets in the world. However, few studies have focused on domestic Chinese pharmaceutical companies. This paper evaluates the corporate operations of Hengrui by analyzing them at various levels. Hengrui has been in a good financial position and growing steadily...

According to the world experience, it is impossible to balance the federal budget and provide Russians with pensions that would allow them to live with dignity after the end of their working period. Examples are failures that Ukraine and Greece suffered while trying to carry out ambitious retirement...

The issue of labour’s right to health has been widely concerned and discussed at home and abroad, but there are still many problems in the legislative protection of labour’s right to health in China. This paper aims to solve the problem about how to optimize and improve the protection mechanism of labourers’...

This paper was based on the fact that calibrating option pricing models to market prices usually result in optimization issues to which standard strategies (as some based on gradients) cannot be used. It investigated two different models: Bates’s model, and Heston’s stochastic volatility model, and they...

The rise of network group shopping in 2010 has made a vigorous development trend, which not only achieved good marketing performance, but also changed people's consumption patterns. This paper studies the influencing factors of consumers' network group shopping and the effective strategies to improve...

The purpose of the article is to study and justify the necessity of using electronic registries of registration authorities in the process of generating proposals on the primary residential real estate market. The article analyzes the possibilities of using electronic registers of registration authorities...

This study examines the benefits and drawbacks associated with marketing products through the use of modern short videos. In addition to a few short video marketing strategies that correspond to the product. A parallel can be drawn with the traditional method of selling celebrity endorsements on television.