Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)

Research on Entrepreneurial Path and Entrepreneurial Growth of Athletes Based on Initial Resource Orientation

Authors
Fengbo Liang1, Xiaopei GUO1, *
1Beijing Jiaotong University Beijing, China Email:fbliang@bjtu.edu.cn
*Department of sports Beijing Sport University Beijing, China Corresponding author.
Corresponding Author
Xiaopei GUO
Available Online 26 March 2022.
DOI
https://doi.org/10.2991/aebmr.k.220307.548How to use a DOI?
Keywords
Initial Entrepreneurial Resources; Entrepreneurial Path; Resource Integration; Athlete
Abstract

The exploration of athletes’ entrepreneurial path is of great significance in alleviating employment pressure, solving the problem of athletes’ employment and promoting the development of sports. Entrepreneurial resources as a key factor in the choice of entrepreneurship path, few studied the entrepreneurial path based on the initial resources. This paper starts with the initial resources of athletes and constructs a framework of the initial resources of the athletes and the growth of new ventures. The research finds that the path of the entrepreneur ‘s entrepreneurial path is the technology - oriented path, the capital - oriented route and the market - oriented path. The entrepreneurial characteristics affect the identification, acquisition and integration of entrepreneurial resources, and different entrepreneurial paths correspond to different entrepreneurial strategies. The effective choice of entrepreneurial path is beneficial to the entrepreneur’s success and the promotion of entrepreneurial performance. This study puts forward some countermeasures and suggestions to improve the performance of athletes ‘entrepreneurial performance from four aspects: the athletes of entrepreneurship education, the acquisition and integration of resources, the establishment of entrepreneurial spirit and the motive of entrepreneurial motivation and entrepreneurial strategy, this paper puts forward some countermeasures to provide theoretical and practical guidance for athletes’ entrepreneurship.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 March 2022
ISBN
978-94-6239-554-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.220307.548How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Fengbo Liang
AU  - Xiaopei GUO
PY  - 2022
DA  - 2022/03/26
TI  - Research on Entrepreneurial Path and Entrepreneurial Growth of Athletes Based on Initial Resource Orientation
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 3317
EP  - 3322
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.548
DO  - https://doi.org/10.2991/aebmr.k.220307.548
ID  - Liang2022
ER  -