Research on the Countermeasures for the Development of “Non-destination Routes” of Chinese Homeport Cruise Products
- 10.2991/aebmr.k.220307.547How to use a DOI?
- Homeport cruises; non-destination routes; cruise tourism; cruise products; Chinas Conjoint analysis
Chinese cruise tourism products are seriously homogeneous, which significantly limits the sustainability, healthy and rapid development of China’s cruise market. The study aims to provide planning suggestions for Chinese “non-destination route” cruise tourism products and increase the diversity of tourism products beyond traditional routes. This study obtains seven attributes of free destination cruise tourism products through expert interviews and literature review. Four of them have two levels, and the other three attributes have only one story. Combined with orthogonal design, eleven alternatives are provided to participants for preference ranking evaluation, and then joint selection modes are applied to analyse the results. The results show that the number of beds is the most important in the relative importance analysis, followed are sailing time, cabin type, and ship type tonnage. It is suggested that the operators arrange the whole itinerary within 1-2 or 3-4 nights when developing cruise tourism production for accessible destination routes to provide tourists with relaxed and comfortable cabin environment, sufficient and pleasant cruise experience, and various island-hopping fun.
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - You-Yu Dai AU - Fengshuai Du AU - Xiaonan Feng AU - Yicheng Liu AU - Huixin Wang PY - 2022 DA - 2022/03/26 TI - Research on the Countermeasures for the Development of “Non-destination Routes” of Chinese Homeport Cruise Products BT - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022) PB - Atlantis Press SP - 3309 EP - 3316 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220307.547 DO - 10.2991/aebmr.k.220307.547 ID - Dai2022 ER -