The Marketing Influence, Changes and Opportunities of China’s Tourism Industry under the Covid-19

DOI

10.2991/aebmr.k.220307.545How to use a DOI?

Keywords

Covid-19; tourism; China; marketing; lifestyle; consumer expectations

Abstract

After the rapid outbreak of Covid-19 at an alarming rate, it has had a catastrophic and unprecedented impact on the tourism industry, and has also profoundly affected the marketing methods related to the tourism industry. This paper collates and explains the intuitive harm of covid-19 to the tourism industry, and predicts that the pandemic will completely change the pattern of China’s tourism industry and consumer expectations within a certain period of time. In addition, covid-19 is also an opportunity for the transformation of China’s tourism industry. This paper will elaborate on this aspect. This paper argues that the outbreak of covid-19 has almost destroyed international travel, which has forced consumers to pay attention on China’s domestic travel. Under the pandemic, the age of consumers in the tourism industry is getting younger, and their tendency to travel in groups is decreasing. In fact, in this context, the role of big data marketing and the Internet is becoming more and more obvious.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zhuoran Li
PY  - 2022
DA  - 2022/03/26
TI  - The Marketing Influence, Changes and Opportunities of China’s Tourism Industry under the Covid-19
BT  - Proceedings of the 2022 7th International Conference on Financial Innovation and Economic Development (ICFIED 2022)
PB  - Atlantis Press
SP  - 3300
EP  - 3304
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220307.545
DO  - 10.2991/aebmr.k.220307.545
ID  - Li2022
ER  -