Proceedings of the 2017 International Conference on Education, Culture and Social Development (ICECSD 2017)

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64 articles
Proceedings Article

Customer Satisfaction Evaluation of Third Party Logistics Based on Fuzzy Comprehensive Evaluation Method

Aolin Liu
The third party logistics is a new service business, its customer satisfaction level directly affects the customers' purchase decisions, which also determines the enterprises' market share, therefore, the evaluation and analysis of the customer satisfaction are of great importance to the third party...
Proceedings Article

Application Analysis of The Data Visualization Technology in Sports Equipment

Shuyi Liu, Yimengqi Liu
With the rapid development and wide spread of sports fitness equipment, the individual sports data, such as the sports time, heart rate, blood pressure, mileage calculation, consumption quantity of heat etc., which is recorded by the sports equipment, is becoming more and more enormous. At the same time,...
Proceedings Article

Study on Risks and Benefits Caused by Commercial Bank Loan Pricing for Small and Medium-sized Enterprises

Lulu Hao, Jing Gao
The expected payment of making loan to SMEs for commercial bank is jointly determined by interest rate and the probability of enterprise's repayment. This paper firstly analyzes the effect of loan interest rate on enterprise's risks on the basis of constructing game model of the loan relationship between...
Proceedings Article

SWOT analysis and Countermeasures of India market environment for domestic mobile phone

Yumei Chu
In recent years, smart phone market is almost saturated in China, their profit margins increasingly narrow,the major mobile phone companies have been looking for emerging markets. India is regarded as the next blue sea space because of the huge population accompanied by the very low penetration rate...
Proceedings Article

Analysis of Cultural Resources of Taoist Landscape Architecture in Qingcheng Mountain

Huicun Tan
Qingcheng Mountain as a Taoist mountain, Sichuan important tourist destination, rich in tourism and cultural resources. Qingcheng Mountain as a national 5A-class tourist attractions, which contains the rich Taoist landscape cultural resources constitute Qingchengshan tourism cultural resources is an...
Proceedings Article

On Status and Game of Three Political Powers Involved in "Su Bao Case"

Le Ma, Yingqi Wu
"Su Bao case" was an extremely important case in the history of China's modern journalism. From its occurrence to its trial and sentence, "Su Bao case" was not just a case about news speech, but implied the contest among various political powers. In "Su Bao case", the differences of strength of the three...
Proceedings Article

On the Communication Rules and Influencing Mechanism of "Ugliness Appreciation Culture" Communication through Microblog

Yingqi Wu
With the rapid development of Internet, microblog/Weibo, as a social platform, is gradually merging into various aspects of people's lives. As a kind of ancient sub-culture, "ugliness appreciation culture" is spreading via microblog. This paper focuses on the communication of 2016 Super Girl audition...
Proceedings Article

Coordinated Development of Vocational Schools and Local Government Based on Interactions Model

Kangkai Yang
To explore the role of vocational education and local government in the process of economic and social development in their respective roles,should be the important way of how to promote the connection of production and vocational education. Education structure is subject to social economy structure,...
Proceedings Article

Comparative Study on Agricultural Product Quality Safety Law and Food Safety Law

Mingxin Huang, Lu Yuan
Agriculture is the foundation of our economy. Agricultural products as a result of agricultural activities are closely related to people's lives, the vast majority of the food consumed, the use of the original form of agricultural products. In recent years, agricultural product quality safety problem...
Proceedings Article

On the Innovative Construction of the Cohesion of the Grassroots Party Work Team in Colleges and Universities from the Perspective of Psychology

Fan Jin
With the development of modern education, higher education becomes more and more prominent in modern education. Grassroots Party work team in colleges and universities as an important part of the construction of the grassroots Party organization, its influence should not be overlooked. But at present,...
Proceedings Article

Path to Promote Tourism Competitiveness of Traditional Villages in the Mountain Area of Central Shandong Province

Haiyong Lu, Haiyan Hu, Lei Miao, Bo Zhou
Based on field investigation, the thesis analyzed the characteristics of traditional village tourism resources and existing problems in traditional village tourism in the mountain area of central Shandong Province, and summarized paths to promote tourism competitiveness of traditional village from aspects...
Proceedings Article

Research on Evaluation of Tourism Industry Competitiveness in Huanggang City

Weijun Jiang, Jinglin Ke, Yingshuang Ma, Yi Ai, Qing Wang
By constructing evaluation index system of regional tourism competitiveness, this paper analyzes tourism competitiveness of various cities of Hubei Province in 2015 by means of factor analysis, and finds the main factors that affect tourism competitiveness of Huanggang City through analysis and comparison....
Proceedings Article

Brife Study about the Function of Intercultural Nonverbal Communication in English Language Teaching

Lan Zheng
Study of nonverbal communication has already caught much attention in the intercultural communication academic and English language teaching filed. Nonverbal communication has been neglected for a long time in the traditional English teaching in china. Nonverbal communication is the indispensable component...
Proceedings Article

Chinese and English Enterprise Publicity: A Rhetorical Comparison and Translation

Jun Chen, Gongshu Cheng
Enterprise publicity, to a great extent, contributes to a favorable enterprise image and promotes the reputation of its services and goods. This paper, by collecting ten profiles of Chinese central state-owned enterprises and ten American enterprise profiles, makes a contrastive rhetorical analysis in...
Proceedings Article

Discussion on the Perfection of the Disabled Care System in China -From the Aspect of Protecting the Rights and Interests

Hui Ma, Yinhuan Chen
In 2007, Chinese the disabled care services began to develop,which has made some achievements, but there are still many problems.The establishment and improvement of the security system for disabled persons not only can better solve the needs of disabled persons,but also can truly protect the rights...
Proceedings Article

Cognition of Mainstream Culture and Subculture in English-speaking Countries

Gaimei Zhao
This paper explains how to cognize the mainstream culture and subculture in English-speaking countries. There are many different kinds of cultures in the world, and some of them are mixed while others are not. Most of cultures have been kept for thousands of years. Mainstream culture is widespread, the...
Proceedings Article

An Empirical Study on the Relationship between Accounting Conservatism and cost of equity capital --evidence from China

Xiang Fu, Shiping Liu
This article investigates the relationship between accounting conservatism and the cost of equity capital. Based on a sample of Chinese listed enterprises on Shenzhen and Shanghai Stock Exchange from 2011 to 2015, we find that accounting conservatismgenerally exists in China's listed companies, and the...
Proceedings Article

Think About the Legislative Purpose of Construction Project Priority -- And Talk About the Sequence With the Mortgage

Ronghua Yuan
Although the Supreme People's Court's judicial interpretation stipulated the sequence between the construction project priority and the mortgage, but it is quite doubtful after reviewing the legislative purpose of construction project priority. Because the legislative intent of construction project priority...
Proceedings Article

Assessing enterprises' value with Monte Carlo Simulation: In Application of Microsoft Excel

Qingfan Hu, Xiao Wan, Manlian Yu, Zheming Lu
Assessing enterprise's value can either be a conventional project operation or a company investment that allows managers to effectively improve their business decisions in order to maximize enterprise values.However,traditional methods that can be used for accessing enterprise's value neglect the uncertainty...
Proceedings Article

Experimental Teaching of Mechanical Design Course for Foreign Students

Lin Wang, Fangli Ning
Improving the hands-on ability of students is always an important issue of engineering curriculum. This study introduces an experimental teaching system to improve the teaching quality of mechanical design course for foreign students and develop international competitiveness with strong hands-on ability....
Proceedings Article

Research on the Construction of Knowledge Map for the Course of Information Olympiad in Primary and Secondary Schools

Gongyun Zhang, Xinhui Wang, Xuebing Shen, Weiwei Bai, Xue Huang
Primary and secondary information science as an engineering discipline, how to promote students' mastery of information science has become one of the most important topics in the research of information science. In this paper, the knowledge map is introduced to manage the knowledge of information science....
Proceedings Article

Chinese Concept Stocks Return, Choose IPO or Backdoor Listing? -- Case Analysis Based on Qihoo 360

Zheming Lu, Xiao Wan, Manlian Yu, Qingfan Hu
Since 2010, US stocks have began to short Chinese concept stocks, many Chinese concept stocks have chosen to privatize and return to A shares. In July 2016, Qihoo of Beijing science and Technology Co Ltd completed the privatization transactions, and then it chose IPO directly rather than backdoor listing,...
Proceedings Article

Opportunities and Challenges of Inverted Classroom to Young Teachers in Universities

Chunfeng He, Dongliang Wang, Jinhe Gao, Qiaohuan Wang
Inverted classroom as a new teaching model which advocates learning knowledge outside class and internalization knowledge in class totally inverts the traditional teaching mode. It emphasizes center status of students and utilizes modern information technology to realize its teaching goal. So it has...
Proceedings Article

Discussion on Influence of Cash Dividend Policies on Stock Price by Taking MengDian HuaNeng Thermal Power Corporation Limited as an Example

Minhang Fu
As one of the important forms for dividend distribution, cash dividend is the main method for return to shareholders. China Securities Regulatory Commission has released a series of related measures since 2008 to encourage listed companies to adopt long-term dividend policies and guide listed companies...
Proceedings Article

Brief Study of Social Culture Color Embodied in The Hours-Analysis of the Patriarchism in The Hours

Rongqiong Guo
Michal Cunningham is one of the most brilliant contemporary American writers. The Hours, published in 1998, has gained a resounding success and awarded Pulitzer Prize and PEN/Faulkner Award. Patriarchy is one of the key terms in feminist literary criticism. Feminists consider that it is a social system...
Proceedings Article

Adverbial Middle Detachment Semantic Motivations and Detachment Rules in GRE Academic English

Wenjun Wang
Adverbial middle detachment is thus called when the adverbial, usually occurring at the beginning or at the end of a clause in general English, is detached to the middle of the clause. Adverbial middle detachment contributes one of the remarkable divergences between general English and academic English....
Proceedings Article

Illumination of Wordsworth's Ecological Culture

Huayan Sun
Nowadays we face serious environmental problems such as the haze, the earthquake, the water pollution and so on due to the rapid development of industrialization and urbanization. So this paper analyzes the ecological culture from the literary works of Wordsworth, try to get some illumination for solving...
Proceedings Article

Analyse the method of scientific teaching in 'Digital circuit'

Fengyuan Zhu, Yi Deng
'Digital circuit'as the backbone courses of electronic information engineering has the practical applicability brightly. It plays an important role to student's professional technical ability training. Based on the 'Digital circuit'course characteristics, and combine with the author's experience, who...
Proceedings Article

Classification and manifestation forms of rights and interests of disability trust in China

Jiayang Ren
In essence, rights and interests of disability trust are to allow the disabled to have equal access to proper and all-around trust services, and to promote sound development of trust institutions. To get a better understanding of rights and interests of disability trust in China relies on in-depth analysis...
Proceedings Article

Dilemma, Reform and Outlet: Reflections on Inclusive Education of Autism

Yuanyuan Zhu
Inclusive education has developed into the mainstream of the development of special education in the world. China has advocated inclusive education for many years, but the implementation of inclusive education for autistic children is still not optimistic. The inclusive education to autistic children...
Proceedings Article

Employment Situation and Settlement Mechanism of Disabled People

Haoxuan Li
Nowadays, China has a large number of people with disabilities who widely distributed all the country. To solve their employment problems is not only the need of social stability, but also an indispensable part for the national economic life, social life, cultural life. Employment is the footstone of...
Proceedings Article

Exploration of Marx's Philosophy of Law and Its Inspiration to China

Li Li
Marx's Philosophy of Law is an important part of Marxist theory. Marx, as one of the founders of Marxism theory, his legal thoughts not only provides a powerful ideological tool for us to understand and change the world, but also guides socialist modernization construction of our country. This article...
Proceedings Article

Analysis on Strategies to Promote Quality of Employment of Yunnan Minority Nationality College Students

Guang Li
Employment problem of Yunnan minority nationality college students is closely watched by the whole society and involves the interests of many parties. It has important influence on the country, society, enterprises, schools, families and individuals. Preliminary study found that indexes for measuring...
Proceedings Article

Application of Hand-held Terminal-Based Micro-Learning in Teaching

Qin Xue
With the advance of technology and due to the universality and convenience of handheld terminal, the concept of life-long learning has been gradually interiorized. On this basis, hand-held terminal-based micro-learning emerges and develops in a rapid pace. This paper illustrates the concept and features...
Proceedings Article

Study on the Impact of Population Aging on Financial Risks in Yunnan Province

Fang Liu, Jie Li
To investigate whether the aging population in Yunnan Province will bring about financial risks, four paths were analyzed: government expenditure, the old-age security and the rural basic pension expenditure and the analysis shows that government public resources would be reduced and government spending...
Proceedings Article

A Brief Analysis of the Cultural Connotation and Characteristics of the Urban Sculpture Culture of Mengzi City

Yan Zong
Mengzi is a developing medium-sized city with long history and massive culture. Along with the development, the image of the city has got ascended rapidly. The city's sculpture has got certain development. Mengzi is a culture famous city in southwest China with many the firsts of Yunnan Province. The...
Proceedings Article

Study of the Development of Higher inclusive Education in China

Aihui Ye, Hui Ma
A nation strengthens along with its young generation. Education is no doubt important to a country and it has close relations with our daily life. However, Chinese education system is undergoing comprehensive reform. Hence, we have to form a long-term and comprehensive eyesight that although higher inclusive...
Proceedings Article

Explore and Analyze the Right to Education for Disabled People in Higher Inclusive Education

Aihui Ye, Hui Ma
The right to education for college students is an important part of educational right. It is the elementary right of the constitution in equality and legality. It not only has the general features of the right to education, but also is necessarily considered to be independent and free. An endless discriminatory...
Proceedings Article

Research on the Management of Settlement Funds under the Financial Sharing Mode --Based on T Company

Manlian Yu, Zheming Lu, Xiao Wan, Qingfan Hu
Financial sharing is a new type of financial management that is supported by information technology to optimize the organizational structure, improve process efficiency and reduce operating costs. In this paper, we use the financial sharing center in T company as the research object, focusing on its...
Proceedings Article

Farmers' Demand Desire for Farmland Water Conservancy Facilities in the Perspective of Income

Lei Wang, Cunxue Zhao, Dong Du
Based on the field survey data, hierarchical model was used to analyze willingness and influencing factors of demand for farmland water conservancy facilities of farmers with income difference. The study shows that village characteristics, irrigation expectation deterioration and institutional environment...
Proceedings Article

Person-organization fit relationship with innovative performance of employees:A literature review

Chen Wu, Gao Wu
With the continuous development of knowledge economy, entrepreneurship and innovation are becoming more and more important, which introduced a series of related policies . Based on the theory of innovation and matching, this paper summarizes and analyzes the previous researches on innovation performance...
Proceedings Article

Study on the Training System for the Mechanical Engineering Students Oriented to Occupational Health

Ping Zhang, Fengyi Liu, Pengbo Zhang, Yan Fu, Jie Tian
Industrialization has brought great changes to the world, but along with the depth of the process, it has also brought unprecedented harm to people's health and safety. Occupational health has become a common concern in the world today. Therefore, it is necessary to strengthen the occupational health...
Proceedings Article

Analysis of Green Environmental Protection Concept in Packaging Design

Bing Liu, Ruiqiu Pang
Based on the environmental sustainable development, combining the concept of green environmental protection and the development of social civilization, the design principle and material application of environmental protection packaging are analyzed. The research shows: the use of environmentally friendly...
Proceedings Article

A Dynamic Analysis of Advertising Strategies in Establishing Implications Based on Linguistic Adaptation Theory

Gaochun Men, Jing Li
Based on the corpus from the latest advertisements, this paper adopts Linguistic Adaptation Theory as the framework to explore the dynamic application of strategies in establishing implications in modern advertising. The analyses of adaptation will be conducted from three perspectives, namely, the adaptation...
Proceedings Article

Analysis on Production Efficiency of Forest Land in the Main State - owned Forest Regions of China

Zhiqin Guo, Feng Xiong
Development of forestry is an important task of building ecological civilization. Operation of state-owned forest regions has changed from economic goal to ecological goal which aims to turn green hills and clear waters into mountains of gold and silver. This paper constructs an indicator of production...
Proceedings Article

Study on The Operating Performance of Banks in China--Based on The Interest Rate Liberalization

Tingting Zuo, Guanghua Xu
This article wanted to use panel data to compare the operating performance of these banks and give some advice. From the beginning of the Reform and opening up ,the process of interest rate liberalization has been accelerating in China .Therefore ,the data of 43 banks from 2007 to 2014 were chosen to...
Proceedings Article

Research on the Influence of Teacher's Thinking and Emotion Orientation on Student's creativity in Flipped Classroom Environment

Shuang LI, An Yang, Zhen Li, Likun Wei
With the rise of Internet education, the flipped classroom has formed a boom in teaching reform. Creative education has also been the current hot issue. It studies the cultivation of students to create thinking and combine with flipped classroom teaching mode. 438 undergraduate students completed questionnaires...
Proceedings Article

Study on Effect Decomposition of Spatial-Temporal Difference in Water Consumption in Jiangsu, Zhejiang and Shanghai

Lei Wang, Cunxue Zhao
In this paper, we use complete decomposition model to analyze the temporal and spatial differences and driving effect of water consumption in Jiangsu, Zhejiang and Shanghai from the four effects of population size, economic development level, industrial structure and industrial water use intensity. The...
Proceedings Article

Study on Law of Barrier-free Environmental Construction in China

Hui Ma, ZheYi Peng
Barrier-free environment construction is an important sign of a country's level of civilization and social development. Since 1980s, our country's barrier-free environment construction system has gradual improvement which have begun with legislation of barrier-free environment construction. But there...
Proceedings Article

Analysis on Influencing Factors of Campus Recruitment Effectiveness

Zhiqin Guo, Xue Zhang
To improve effectiveness of campus recruitment is essential for graduating students, but campus recruitment results of many companies are unsatisfactory. Meanwhile, graduating students have low signing rate in campus recruitment. This paper explores the multiple factors that affect effectiveness of campus...