With the rapid development of Internet technology, people pay more attention to the protection of personal privacy in the big data platform to avoid the risk of data leakage while enjoying the Internet. Companies used encrypt databases or traditional inefficient encryption algorithms to protect privacy...

With the support of Internet technology, the Internet financial system has been continuously developed, and then gradually formed a development system, such as Internet third-party payment, P2P online lending, crowdfunding and many other representative Internet finance models. In the development process...

Since the new crown epidemic raged at the end of 2019, the epidemic has pushed online consumption to grow rapidly and the global e-commerce penetration rate has accelerated, making consumer demand accelerate to online consumption mode and global e-commerce sales show a high growth trend. TikTok, as one...

The COVID-19 epidemic in 2020 brought huge changes to the world, causing many people to engage in online shopping and some consumers’ purchasing behavior to change before and after the epidemic. In order to better study the consumption behavior of e-commerce customers in the post-epidemic era, this study...

E-commerce recommendation system is the key to solve the problem of information explosion and information overload faced by consumers in the process of online shopping, and it is also an important means to tap the potential needs of consumers. Faced with the shortcomings of the current e-commerce platform...

This paper addresses the problem of inaccurate utilization rate of e-commerce incubation centers, Indicators based on service environment, service content, service capacity and social impact, develop outcome and condition variable indicators using fsQCA, and derive e-commerce incubation center assessment...

In recent years, both enterprises and academia have focused their attention on green innovation, but few studies have explored at the conditions and mechanisms that explain the relationship between major customers (suppliers) and green innovation. Based on the research perspective of supply chain management,...

Even if Internet platform businesses have made great progress, the issue of data monopolies has gained more attention. The fairness and effectiveness of society have been severely harmed by the monopoly of the Internet platform, and the platform economy’s anti-monopoly has emerged as the key to promoting...

The integration of internet information technology and e-commerce has led to the digitalization of the production and operation mode of enterprises. In order to explore the impact of e-commerce development on the digital transformation of manufacturing enterprises, this paper takes listed companies of...

Purpose-this paper is to study the impact of Internet-using on household consumption expenditure. Methodology-based on the data of Chinese General Social Survey in 2017, this study uses Stata16 software and multiple linear regression to test hypothesis. Findings-the results show that Internet-using significantly...

With the overall informatization level of the logistics industry increasing day by day, the logistics data information shows explosive growth. The traditional logistics information management system lacks corresponding processing methods for large-scale, real-time and heterogeneous data information,...

With the development of e-commerce, the e-promotion and dual-channel supply chains has become a common phenomenon in society. And the promotional strategies of dual-channel supply chain members have become a popular studying topic. In this paper, a Nash equilibrium model is used to investigate the optimal...

This research brings up an adapted consumer utility model based on marginal utility to describe the relationship between corporate social responsibility (CSR) and corporate development in the age of digital economy. It then conducts verification based on the controversial gambling industry in Macau....

With the proposal of “Internet +” concept and the progress of modern logistics technology, “Internet + agricultural products” continue to occupy the mainstream field, logistics information service system is also constantly upgraded, under the “Internet +” concept, the modular method to sublimate. “Internet...

Compared with traditional e-commerce, live streaming e-commerce has the dual characteristics of commodity circulation channels and shopping scenes, bringing consumers better shopping experience and achieving sales transformation. Based on S-O-R model, this work constructs a research model of consumers’...

In order to realize the great vision of rural revitalization and promote the development of China's agriculture in the direction of intelligence and efficiency, an application research of Internet of Things information-driven in rural revitalization was proposed. This paper first summarizes the...

With the continuous development of Internet technology, the consumption patterns of Chinese people have also changed. As the backbone of promoting the development of online economy, e-commerce should pay more attention to cultivating the practical ability and innovative thinking of professionals. In...

In order to develop in the long run and improve the overall revenue, community group buying enterprises should further improve the end of the self-pickup point. Community group buying self-pickup points are characterized by direct communication between the head of the group and the customer, therefore,...

With the continuous development of Internet technology, e-commerce, which is produced by the combination of commerce and Internet technology, has gradually grown and become a new business model. The importance of enterprises to Internet technology has also gradually deepened, and the new business model...

Considering the spillover effect of live streaming and the impact of fairness concerns of agribusinesses, we designed a dual-channel supply chain for agricultural products, i.e., online shop channel and live streaming channel, with centralized and decentralized decision structures. By constructing a...

How to improve users’ willingness to continue using the platform becomes particularly important for the competitive e-commerce platforms. This paper uses the questionnaire method to collect 258 data for empirical test, and probes into the internal mechanism of quantitative self-goal orientation affecting...

The application of technology to strengthen the protection and development of national geographical indication agricultural products is a trend, and there have been many beneficial explorations. Daxing watermelon is one of the ten national geographical indication agricultural products in Beijing, and...

With the widespread adoption of smartphones and IP geolocation technology, many enterprises offering e-commerce services are seeking to leverage offline environmental information to gain insight into consumer preferences and improve online operations. Among the various environmental variables, crowd...

Because the information exchange between the Internet of Vehicles (IoV) is mainly through the wireless network, which makes the IoV equipment vulnerable to attack, therefore, in the V2V communication of the IoV, Lei et al. proposed an effective certificate less authenticated key exchange protocol that...

Cross-border e-commerce is a new type of transaction that upgrades the Internet + international trade. In this paper, a research model is constructed with cross-border e-commerce as the independent variable and the competitiveness of small and medium-sized enterprises as the outcome variable, to explore...

The Party and the State attach great importance to the development of the big data industry, and from 2014 onwards, the development of big data was incorporated into the work deployment at the national level. Subsequently, programmatic documents for the promotion and development of big data industry...

The rapid development of the Internet has made “Internet marketing” a popular marketing method for various enterprises. In order to better promote green products through internet marketing, this paper empirically examines the effect of regulatory focus (RF) on the purchase of green products by conducting...

Using e-commerce platforms as a case study, this paper explores how e-commerce service quality on e-commerce platforms affects consumer trust from both theoretical and empirical perspectives. Based on this, a set of theoretical analysis models with customers as the independent variable of online service...

With the rise of mobile short videos, many key opinion leaders (KOLs) of travel short videos have emerged, which have brought a number of “internet-famous” tourist attractions. Based on “self-presentation theory”, this study classifies tourism short videos created by KOLs into “positive self-presentation”...

With the development of the era of data, global environmental pollution control and climate change are still great challenges we face today. Affected by the international situation and political environment e-commerce carbon neutrality has also received widespread attention, prompting researchers to...

Along with the rapid development of the global e-tailing market, the study of the psychological mechanisms of online consumers’ return behavior has attracted widespread attention in both academic and practical circles. In this paper, a 2 (buyer vs. seller pays for shipping) × 2 (impulsive vs. non-impulsive...

In recent years, Chinese consumers have increasingly higher recognition of regional public brands of agricultural products. The premium profit of brand agricultural products drives industrial revitalization and increases farmers’ income. However, the continuous growth of e-commerce of agricultural products...

Credit card security issues have emerged in recent decades as the usage of credit cards for payment has increased. As a result, more and more credit card fraud instances have occurred, drawing significant attention from financial and academic circles. This work intends to employ three interpretable tree-based...

In the rapidly developing market environment, how to retain users has become the core demand of e-commerce platforms. This article takes Ant Forest and Duoduo Orchard as examples to conduct empirical research: explore the impact of game-based reward design on users’ willingness to continue using social...

This paper systematically evaluates three operating modes of apparel reverse logistics: self-support mode, joint operation mode and outsourcing mode. Taking a garment enterprise as an example, the evaluation index is selected according to the actual situation, and the TOPSIS method of fuzzy evaluation...

Aiming at the channel equilibrium problem in the retail market, this paper considers consumers’ subjective purchase channel preference, Based on the different subjective channel preferences of consumers for online platforms and offline channels, this paper introduces the factor of subjective preference...

With the rapid development of platform-based e-commerce, shopping uncertainty and shopping risks due to information asymmetry in online shopping have increased, which has attracted widespread attention from academia and practice. This paper combines consumer behavior theory and transaction cost theory...

[Significance] To investigate the compliance of the content clauses of the privacy policies of third-party payment platforms based on the laws, regulations, and standards related to personal financial information. [Methods] Based on 21 laws, regulations, and standards related to personal financial information,...

The blockchain technology in digital currency has received extensive attention again with the continuous promotion of digital currency. The decentralization of blockchain has had a severe impact on the traditional supply chain financial model. Although the credit of core enterprises is introduced as...

In the e-commerce environment, with the advancement of technology, the financial management of enterprises presents the characteristics of informatization, electronization and virtualization. Financial shared service center (FSSC) ensures the timely circulation of internal financial data and information...

At present, the audit cost control of most coal enterprises is mainly to audit the accounting statements, but not to pay attention to the internal management, business decision-making and other business activities. This paper studies and analyzes the various problems involved in the project construction...

This study investigated different factors that affect customer satisfaction in the airline industry. These factors include demographic elements (gender and age), and other objective factors like delay time, travel distance, customer class, type of class, and customers’ impressions of different aspects...

Based on the net zero carbon emission goal of the Paris Agreement, climate warming has become a global issue that the international community attaches great importance. As an engine to promote the rapid development of various fields, the Internet will undoubtedly have a particular impact on carbon emissions....

With the rise of e-commerce and online marketing as the main marketing tool, it is important to have a comprehensive understanding of what consumers think about new products as it not only speeds up the flow of products to companies, but also allows them to see more new products. New products are an...

In the new economic era, the construction and reform of China’s socialist modernization economy are further deepened. How to establish a healthy and stable market economic order, and how to formulate business strategies and management strategies that meet the company’s development direction and development...

Virtual presence is one of the most significant features of live e-commerce. How to create a more immersive and attractive online shopping experience for consumers and increase purchase intention, brand awareness and consumer loyalty has become the most important concern for live brands nowadays. Through...