2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)

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A Study on the Impact of Structural Equation-Based Time Orientation on Consumer Innovativeness in an e-commerce Environment

Authors
Yi Zhang1, Cungu Zhou1, *
1The Department of Management Science Engineering, Shanghai Institute of Technology, Xuhui, Shanghai, China
*Corresponding author. Email: 1457473730@qq.com
Corresponding Author
Cungu Zhou
Available Online 25 July 2023.
DOI
10.2991/978-94-6463-210-1_45How to use a DOI?
Keywords
Online marketing; Time orientation; Consumer innovations
Abstract

With the rise of e-commerce and online marketing as the main marketing tool, it is important to have a comprehensive understanding of what consumers think about new products as it not only speeds up the flow of products to companies, but also allows them to see more new products. New products are an important part of a company’s revenue and also play an integral and important part in strategically positioning the company and competing in the marketplace. This paper investigates the impact of past, present and future orientations on consumer innovativeness using the amos structural equation from the perspective of consumers’ temporal orientations. The final results show that the present orientation has a positive effect on consumer innovativeness, while the past and future orientations have a negative effect on consumer innovativeness. The paper concludes with marketing recommendations for new products.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)
Series
Atlantis Highlights in Engineering
Publication Date
25 July 2023
ISBN
10.2991/978-94-6463-210-1_45
ISSN
2589-4943
DOI
10.2991/978-94-6463-210-1_45How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yi Zhang
AU  - Cungu Zhou
PY  - 2023
DA  - 2023/07/25
TI  - A Study on the Impact of Structural Equation-Based Time Orientation on Consumer Innovativeness in an e-commerce Environment
BT  - 2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)
PB  - Atlantis Press
SP  - 370
EP  - 376
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-210-1_45
DO  - 10.2991/978-94-6463-210-1_45
ID  - Zhang2023
ER  -