2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)

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A Study on Traffic Analysis of Cross-Border E-commerce Shops on the TikTok Platform

Authors
Jiahui Liang1, *, Huishan Lu1, Yimei Zhao1, Jiayong Li1, Ziyuan Liu1, Yixuan Feng1
1Guangdong Institute of Science and Technology College of Finance and Economics, Dongguan, 523083, Guangdong, China
*Corresponding author. Email: 592497460@qq.com
Corresponding Author
Jiahui Liang
Available Online 25 July 2023.
DOI
10.2991/978-94-6463-210-1_4How to use a DOI?
Keywords
TikTok; cross-border e-commerce; short-form video platforms; traffic conversion
Abstract

Since the new crown epidemic raged at the end of 2019, the epidemic has pushed online consumption to grow rapidly and the global e-commerce penetration rate has accelerated, making consumer demand accelerate to online consumption mode and global e-commerce sales show a high growth trend. TikTok, as one of the world's most active applications in terms of user activity, is trying to commercialize under the huge successful effect of domestic Jitterbug cross-border e-commerce, TikTok The road has been chosen for cross-border e-commerce business. With more than 1.5 billion active users in 2022, TikTok is like a huge traffic pool, bringing considerable traffic and diversion effects to the majority of cross-border e-commerce merchants and enterprises, greatly promoting the development of cross-border e-commerce merchants. This article provides an in-depth study and analysis of the impact of the huge traffic brought by TikTok's short videos on its cross-border e-commerce shops.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)
Series
Atlantis Highlights in Engineering
Publication Date
25 July 2023
ISBN
10.2991/978-94-6463-210-1_4
ISSN
2589-4943
DOI
10.2991/978-94-6463-210-1_4How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jiahui Liang
AU  - Huishan Lu
AU  - Yimei Zhao
AU  - Jiayong Li
AU  - Ziyuan Liu
AU  - Yixuan Feng
PY  - 2023
DA  - 2023/07/25
TI  - A Study on Traffic Analysis of Cross-Border E-commerce Shops on the TikTok Platform
BT  - 2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)
PB  - Atlantis Press
SP  - 21
EP  - 29
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-210-1_4
DO  - 10.2991/978-94-6463-210-1_4
ID  - Liang2023
ER  -