Impact of Fairness Concerns on the e-Commerce Supply Chain Considering the Spillover Effect of Live Streaming

DOI

10.2991/978-94-6463-210-1_21How to use a DOI?

Keywords

Fairness concerns; The spillover effect; Cost sharing contract; E-commerce supply chain

Abstract

Considering the spillover effect of live streaming and the impact of fairness concerns of agribusinesses, we designed a dual-channel supply chain for agricultural products, i.e., online shop channel and live streaming channel, with centralized and decentralized decision structures. By constructing a game-theoretic model, we explore the impact of fairness concerns on the optimal decision-making and profits of agribusinesses and celebrities in the supply chain. In addition, we propose a cost-sharing joint commission mechanism to achieve supply chain coordination. We find that: 1) The fairness concerns of agribusiness have a negative influence on the supply chain. 2) The cost-sharing joint commission mechanism can coordinate the supply chain.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yafeng Zhang
PY  - 2023
DA  - 2023/07/25
TI  - Impact of Fairness Concerns on the e-Commerce Supply Chain Considering the Spillover Effect of Live Streaming
BT  - 2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)
PB  - Atlantis Press
SP  - 165
EP  - 170
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-210-1_21
DO  - 10.2991/978-94-6463-210-1_21
ID  - Zhang2023
ER  -