2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)

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Research on the Importance of Corporate Social Responsibility in the Digital Economy Based on Intelligent Consumer Behavior Algorithm

Authors
Ruibo Zhao1, *
1Lancaster University, Lancaster, LA1 4YW, UK
*Corresponding author. Email: zhaor3@lancaster.ac.uk
Corresponding Author
Ruibo Zhao
Available Online 25 July 2023.
DOI
10.2991/978-94-6463-210-1_14How to use a DOI?
Keywords
corporate social responsibility; consumer utility model; gambling industry; digital marketing
Abstract

This research brings up an adapted consumer utility model based on marginal utility to describe the relationship between corporate social responsibility (CSR) and corporate development in the age of digital economy. It then conducts verification based on the controversial gambling industry in Macau. The comprehensive assessment model shows that implementing CSR contributes to the gambling industry’s healthy growth and sustainable development. Gambling corporations’ awareness of CSR increased by six times and the gross income increased by approximately seven times during the last 20 years. Besides, this essay also points out the dilemma of industrial and economic structure in digital age and provides a long-term possible solution to realize company and industry sustainable development and even social economic reform.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)
Series
Atlantis Highlights in Engineering
Publication Date
25 July 2023
ISBN
10.2991/978-94-6463-210-1_14
ISSN
2589-4943
DOI
10.2991/978-94-6463-210-1_14How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ruibo Zhao
PY  - 2023
DA  - 2023/07/25
TI  - Research on the Importance of Corporate Social Responsibility in the Digital Economy Based on Intelligent Consumer Behavior Algorithm
BT  - 2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)
PB  - Atlantis Press
SP  - 108
EP  - 118
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-210-1_14
DO  - 10.2991/978-94-6463-210-1_14
ID  - Zhao2023
ER  -