2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)

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The Impact of Virtual Presence on the Behavior of Live E-Commerce Consumers

Authors
Jing Deng1, *, Rosita Binti Mohd Tajuddin1, Zijie Chen1, Benhui Ren1, Shaliza Mohd Shariff1
1College of Creative Arts, University Technology Mara (Uitm), 40450, Shah Alam, Malaysia
*Corresponding author. Email: 284528074@qq.com
Corresponding Author
Jing Deng
Available Online 25 July 2023.
DOI
10.2991/978-94-6463-210-1_47How to use a DOI?
Keywords
Virtual Presence; Live E-Commerce; Consumer Behavior
Abstract

Virtual presence is one of the most significant features of live e-commerce. How to create a more immersive and attractive online shopping experience for consumers and increase purchase intention, brand awareness and consumer loyalty has become the most important concern for live brands nowadays. Through literature review and systematic analysis of selected related literature, the research sort out the development of live e-commerce, discuss the importance of virtual presence, summarize the impact of virtual presence on live e-commerce consumers, and refine the factors of virtual presence that affect consumer behavior. By understanding the mechanism of virtual presence on consumer behavior, e-commerce brands have a clearer picture of where to start to create a more engaging and immersive consumer-centric virtual environment and develop more effective sales strategies to meet the unique and personalized shopping needs consumers expect.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)
Series
Atlantis Highlights in Engineering
Publication Date
25 July 2023
ISBN
10.2991/978-94-6463-210-1_47
ISSN
2589-4943
DOI
10.2991/978-94-6463-210-1_47How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jing Deng
AU  - Rosita Binti Mohd Tajuddin
AU  - Zijie Chen
AU  - Benhui Ren
AU  - Shaliza Mohd Shariff
PY  - 2023
DA  - 2023/07/25
TI  - The Impact of Virtual Presence on the Behavior of Live E-Commerce Consumers
BT  - 2023 4th International Conference on E-Commerce and Internet Technology (ECIT 2023)
PB  - Atlantis Press
SP  - 385
EP  - 392
SN  - 2589-4943
UR  - https://doi.org/10.2991/978-94-6463-210-1_47
DO  - 10.2991/978-94-6463-210-1_47
ID  - Deng2023
ER  -