All of the articles in this proceedings volume have been presented at the International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry, IRTTHI, 2024 during 14 – 16 March, 2024 in Chandigarh University, Mohali, and Punjab. These articles have been peer reviewed by...

The Hallyu (Korean Wave) phenomenon has gained significant popularity among the younger demographic on a global scale. The primary objective of this research is to investigate the impact of the Hallyu phenomena on how young people in India perceive Korea as a potential tourist destination. A survey was...

Purpose of study: This study aims to identify the drivers of food waste and major countries contributing towards this global problem to contribute towards achieving the United Nations Sustainable Development Goals 2030 agenda. Responsible consumption and production (SDG 12) to ensure sustainable...

Maguri and Motapung Beel (wetland) - an Important Bird Area site in the district of Tinsukia is one of the most popular bird watching destinations of India. Bird watchers and photographers from around the globe visit the wetland to experience its diverse birdlife. A explosion incident occurred at the...

Purpose of the study: This study attempts to find the publication & citation trends, bibliography coupling, co-authorship, and co-occurring keywords in OTT. Methodology used: Metadata from Scopus (the most reliable database) has...

Global travel and tourism sector is now undergoing substantial expansion, effectively surmounting several challenges, and capitalizing on significant technological advancements. One notable advancement was the emergence of smartphones. In the last two decades, the emergence of “smartphones” and “mobile...

In a bid to decipher the evolving dietary ethos of Haryana amid rapid urbanization, this study investigates the state’s traditional eating patterns. Using semi-structured interviews across 120 households selected via simple random sampling, we scrutinize meal frequencies, spice preferences, dining choices,...

This study investigates the interactive nature of digital media and event tourism, revealing how websites, social media, and smartphone apps revolutionised the tourism sector. This quantitative study examines a wide range of individuals and analyses the intricate linkages between digital media and event...

This research paper aims to comprehensively explore and analyze the intricate dynamics within the contemporary hospitality and tourism industry, addressing challenges posed by economic uncertainties, environmental sustainability concerns, and health crises, exemplified by the recent COVID-19 pandemic....

Intangible cultural heritage is essential for tourism as it draws in people who are looking for genuine and immersive experiences. It improves the attractiveness of a place, encourages the exchange of culture, and supports local economies, leading to a greater appreciation of other cultures and helping...

Technology and Innovation (TI) is the latest vogue in the field of Hospitality, which is entering more and more into our daily lives. Post covid, human dependency on Technology and Innovation has increases several times. As these days hospitality sector especially hotels are also facing highly competitive...

Jammu and Kashmir is famous for its natural beauty and natural scenery throughout the world, that is why ecotourism appeals to the socially and ecologically conscious for individuals that Kashmir is known as paradise on earth that has been attracted number of tourists every year. This review paper explores...

Bibliometric is a scientific method that studies past developments, current trends, and potential advancement in a particular academic discipline. The study utilized the Bibliometric tool to examine 116 data retrieved from the Scopus database based on inclusion criteria. The study period spans from 2008...

Flow Theory, Destination Management Organisation, E-Service Quality. The emergence of the COVID-19 pandemic, tourists have developed a heightened attention to detail when it comes to choosing secure travel destinations, placing considerable reliance on digital resources. In order to improve user experience...

This study examines the nutritional value of Dal Pitha to promote it beyond its local borders. This study seeks to understand the meal’s origins and cultural importance. This study also describes the preparation, technique, and nutrition of a lesser-known guilt-free snack. This study aimed to objectively...

This research finds the economic impact of dark tourism, focusing on destinations associated with tragedy, death, and suffering. Contrary to conventional beliefs surrounding positive destination n branding, this study questions whether dark tourism can emerge as economically impactful tourist destinations....

This paper discusses how artificial intelligence may revolutionize rural tourism in India, focusing on visitor experiences and sustainability. The conceptual paper presents an AI framework for rural tourism that emphasizes accessibility, personalization, and sustainability. Building an AI-powered rural...

Cloud kitchens otherwise known as virtual, ghost and dark kitchens have especially gained momentum in the restaurant business. On a global scale cloud kitchen business is expanding exponentially with the Gross Merchandise Value projected to quintuple to $2.3 billion by 2025 which is a sharp rise from...

The aim of this research is to evaluate the importance of job enrichment upon workforce performance as manifested in the hospitality industry. Based on the different theoretical perspectives which include expectancy theory, social exchange theory and self-determination theory, the paper views the work...

The Ao Naga people, deeply rooted in their cultural heritage, are adeptly navigating the complexities of modernity by embracing sustainable practices that combine traditional wisdom with contemporary methods. The article examines key aspects of their sustainable livelihood strategies, including organic...

Rajasthan is known for its majestic forts, vibrant festivals, and mouth-watering cuisine. It is a land rich in history and culture. Rajasthan’s gastronomic scene has become a major attraction point for both domestic and foreign travelers in recent years, contributing substantially to the state’s booming...

As a result of incorporating new technologies into its operations, the hotel business is seeing constant growth. Modern hotels have integrated technology into every nook and cranny. More so than in the past, technological advancements have made it more difficult to find qualified employees. Therefore,...

The data used in this study came from secondary sources, such as government databases and reviews of relevant literature. Prior research has been disjointed, with an emphasis on tea tourism and the perspectives of certain stakeholders such as consumers and producers, as our study shows. This work suggests...

The concept of carbon neutrality revolves around the idea of balancing the amount of carbon emissions generated with an equivalent amount of carbon removal or offsetting. In the context of star-rated hotels, this entails a comprehensive approach to minimize and offset the carbon footprint associated...

This study examines how the Conditional Psychological Experience trend for repeat local online food willingness has important for individual eating habits. Using a mixed-methods research methodology, we consider different aspect that influence and involve to frame the attitudes and behaviours regarding...

Food and drink are necessities for human survival; thus, they are required by all living things. Every region of India has its own ethnic cuisine and eating customs. A region’s cuisine plays a vital role in revealing its traditions and legacy. While food has a significant role in an individual’s experience,...

As the primary objective, this research paper is an attempt to identify the role and then to provide remedies against the Behavioral and Attitudinal Constraints to Tourism of the local residents as the secondary objective. The study was carried out in a period of 08 weeks of September and October 2023...

Today, organizations’ greatest difficulty is not just finding ways to manage their resources, but also keeping them around. Even though most organizations are tech-driven, technology still needs people. They are an organization’s most adaptable and vital resource. Tourism has a higher turnover of employees...

This study delves into the intricate dynamics that shape the decision-making process of travelers in Chandigarh, focusing specifically on the pre- and post-purchase phases within the realm of travel and tourism. Recognizing the increasing promisnence of social media platforms as crucial tools for travel-related...

The study’s goal was to evaluate how satisfied customers were with the eco-friendly measures taken by Delhi NCR’s five-star hotels. In August 2023, a structured questionnaire was created, and information was gathered from participants. Objective-related questions were posed using a 5-point Likert scale....

This study aimed to explore the significance of Punjab’s local cuisine in enhancing the dining experiences of tourists, with a focus on an ethnic restaurant in Amritsar. Through a combination of qualitative and quantitative methods, the research sought to identify key culinary elements and assess their...

The investigation examines the impact of Human Resource Accounting (HRA) on employee satisfaction and tenure within establishments. It examines the correlation between the execution of HRA strategies and the perceived significance employees attribute to their contributions to the organization. A blended-methods...

Sustainable, intelligent transportation systems are essential to combating global pollution, urbanization, and traffic congestion. Smart technology and green transportation infrastructure are examined in this academic essay. A 1990–2024 scholarly article review is done using reliable academic databases...

AI might transform rural tourism in India, improving sustainability and tourist experiences. This conceptual paper outlines a paradigm for rural tourism AI based on accessibility, personalization, and sustainability. The proposed architecture intends to create an AI-powered rural tourism hub to solve...

This study investigates the significant shift from traditional to fast food consumption patterns in rural Haryana, focusing on the Hisar district. Through a survey of 720 respondents across 20 villages, we explore the impact of globalization, urbanization, and socioeconomic changes on dietary habits....

Introduction: Tourism is a powerful driving force for a nation’s economic growth. Tourism can create considerable numbers of jobs for both skilled and unskilled employees. Traditional tourism has evolved in the modern-day. As Tourist around the world wants to stay near nature so they prefer...

The cuisine of Awadh, a province in northern India, is renowned for its rich diversity beyond just biryani. Shaped by Persian, Mughal, and Indian influences over millennia, Awadhi cuisine reflects a history of royal patronage and refined culinary practices. Dishes like galouti, kakori, kormas, and shahi...