Proceedings of the 2016 International Forum on Management, Education and Information Technology Application

The Appraisal Procedure For The Importance Of Node in Corporate Marketing Network

Authors
Junquan Gong, Xiaohong Qin
Corresponding Author
Junquan Gong
Available Online January 2016.
DOI
10.2991/ifmeita-16.2016.162How to use a DOI?
Keywords
Corporate marketing network; robustness; uncertainty; node importance
Abstract

Marketing network is a complicated adaptive system, in which there are many uncertain factors. The work to strengthen the protection for important node in marketing network is a decisive factor for network marketing to function normally in product marketing. In this thesis, the appraisal procedure for the importance of network node in marketing is mooted, at the same time, its effectiveness is proved by examples. To identify the important node in marketing network and improve robustness of marketing network, this research conclusion has certain value in practice.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2016 International Forum on Management, Education and Information Technology Application
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2016
ISBN
10.2991/ifmeita-16.2016.162
ISSN
2352-5398
DOI
10.2991/ifmeita-16.2016.162How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Junquan Gong
AU  - Xiaohong Qin
PY  - 2016/01
DA  - 2016/01
TI  - The Appraisal Procedure For The Importance Of Node in Corporate Marketing Network
BT  - Proceedings of the 2016 International Forum on Management, Education and Information Technology Application
PB  - Atlantis Press
SP  - 886
EP  - 890
SN  - 2352-5398
UR  - https://doi.org/10.2991/ifmeita-16.2016.162
DO  - 10.2991/ifmeita-16.2016.162
ID  - Gong2016/01
ER  -