The Appraisal Procedure For The Importance Of Node in Corporate Marketing Network
Authors
Junquan Gong, Xiaohong Qin
Corresponding Author
Junquan Gong
Available Online January 2016.
- DOI
- 10.2991/ifmeita-16.2016.162How to use a DOI?
- Keywords
- Corporate marketing network; robustness; uncertainty; node importance
- Abstract
Marketing network is a complicated adaptive system, in which there are many uncertain factors. The work to strengthen the protection for important node in marketing network is a decisive factor for network marketing to function normally in product marketing. In this thesis, the appraisal procedure for the importance of network node in marketing is mooted, at the same time, its effectiveness is proved by examples. To identify the important node in marketing network and improve robustness of marketing network, this research conclusion has certain value in practice.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Junquan Gong AU - Xiaohong Qin PY - 2016/01 DA - 2016/01 TI - The Appraisal Procedure For The Importance Of Node in Corporate Marketing Network BT - Proceedings of the 2016 International Forum on Management, Education and Information Technology Application PB - Atlantis Press SP - 886 EP - 890 SN - 2352-5398 UR - https://doi.org/10.2991/ifmeita-16.2016.162 DO - 10.2991/ifmeita-16.2016.162 ID - Gong2016/01 ER -