Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)

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31 articles
Proceedings Article

Peer-Review Statements

Oktaviana Purnamasari, Muhammad Yusuf, Kirti Dang Longani, Syifa Astasia Utari, Tria Patrianti, Amin Shabana
Proceedings Article

Surabaya Government Communication Pattern in Fulfilling Green Open Space in the Perspective of Power Relations

Lusi Andriyani, Evi Satispi
Green Open Space (RTH) is green areas in the form of city parks, urban forests, green lanes on the edge or in the middle of the road, along the riverbank or the edge of the train line, the yard of each building of all functions included in the Building Boundary Line. And Basic Coefficients. The policy...
Proceedings Article

The Influence of Electronic Word of Mouth on Twitter Social Media on Emina’s Cosmetic Product Purchase Decision

Heni Astari, Choirul Fajri
This study aims to determine the effect of Electronic Word of Mouth on Twitter social media on purchasing decisions for Emina cosmetic products. Variable X used is Electronic Word of Mouth and variable Y used is purchasing decision. This research uses explanatory survey research using a quantitative...
Proceedings Article

Dynamics of Law Development Broadcasting Field in Indonesia

Harmonious
Development in the field of legislation relating to broadcasting is an inseparable part of overall development in a nation-state in the world, whether carried out by former colonial countries, such as Britain and Japan, as well as those that have been colonized, such as India, Indonesia and Malaysia....
Proceedings Article

Instagram as a Promotion Media for Waste Bank in Tangerang Selatan

Aminah Swarnawati, Astriana B. Sinaga, Dody Mudzamil, Isti Budi Setiawati
This research on the use of social media Instagram as a promotional media for the Waste Bank in South Tangerang is motivated by concerns about the increasingly uncontrolled waste problem and the behavior of the Indonesian people who in general are still less concerned about the environment. The waste...
Proceedings Article

Strategy to Develop Brand Image Nadjani Indonesia by Using “Nadjani Covid19 Vaccinate Sale” Program

Istisari Bulan Lageni, Daniel Handoko, Velda Ardia, Donny Kurniawan, Nurarfan
Brand image is an important thing on marketing communication process. As one of brand component, brand image used for described consumer imagine about our product and company. Many strategies and event do to give some description about image some brand. One of them, is Nadjani Indonesia. As one of hijab...
Proceedings Article

Learning from #TestTraceVaccinate to Help #SemuaWajibPakaiMasker: Singapore and Indonesia’s Psa Visual Campaigns

Abhirama Swastyayana Dian Perdana, Mohammad Shihab, Rustono Farady Marta
The COVID-19 pandemic has not appeared to be contained, and instead countries around the world are preparing to embrace it as an endemic. This is shown from a number of visual campaigns created to inform and educate the public on how to live side-by-side with the wide spreading virus. Indonesia, as one...
Proceedings Article

Iwan Tirta’s Batik Campaign for Indonesian Millenials

Putri Nur Rahmawati, Tria Patrianti
Batik is an intangible cultural heritage by United Nations Educational, Scientific, and Cultural Organisation (UNESCO) on October 2, 2009. Now in the modern fashion world, batik not interesting for millenials, because they think batik is something old. Iwan tirta as company that is concerned with batik,...
Proceedings Article

Information Booster Through the Community Service Advertising “Ingat Pesan Ibu” on Covid 19 Threat Awareness

Aprilia Cyntia Irani, Edy Prihantoro, Emilianshah Banowo, Noviawan Rasyid Ohorella, Susilowati Dyah K
Public service advertising is a type of non-commercial advertising whose purpose is to provide information, educate or change people's behavior. The researcher is interested in seeing how the attitude of Prambors radio listeners towards public service advertisements “Ingat Pesan Ibu” on the radio....
Proceedings Article

Public Relations Campaign “From Door-to-Door Mandatory Mask” as Implementation of Aice Group’s Humanitarian Mission

Carnelia Marta Diana, Oktaviana Purnamasari
In 2020, the COVID-19 Pandemic situation became the world’s attention due to the death toll that fell due to the disease. After an appeal from the World Health Organization (WHO), Indonesia immediately took alert measures to deal with the COVID-19 pandemic situation caused by infection with the SARS-CoV-2...
Proceedings Article

Engaging Indonesian Consumer During Covid-19 Pandemic: An Emphaty-Based Marketing Communication for Fast Food Restaurant

Oktaviana Purnamasari, Amin Shabana, Tria Patrianti, Astriana Baiti Sinaga, Donny Kurniawan
Covid-19 pandemic has changed the order of human life in various parts of the world, including in Indonesia. The crisis due to the Covid-19 pandemic does not only occur in the health sector, but also in the economic sector. Many brands and companies that both produce products and services must adapt...
Proceedings Article

The Dynamics of Religious Broadcasting in Indonesia (Study on TV9 Nahdlatul Ulama in Religious TV Management)

Daniel Handoko, Mohd. Nor Shahizan Ali, Wan Amizah Wan Mahmud
Television 9 (TV9) is a private broadcasting institution owned by the East Java Nahdlatul Ulama Regional Management (PWNU). TV9 is faced with the problem of NU-style management which is thick with pesantren style, both in terms of human resources and the management system developed by the company. However,...
Proceedings Article

Leadership Communication for Crisis Network Coordination During “PPKM” Using Social Network Analysis Method

Pipit Fitriyah, Andre Noevi Rahmanto, Ismi Dwi Astuti Nurhaeni, Drajat Tri Kartono
In a large-scale social crisis, the government responsible for protecting the community needs to work together and coordinate in the context of mitigation and increasing resilience. This study analysis the coordination of leadership communication in handling the Covid-19 pandemic. During the Covid-19...
Proceedings Article

Examining Sleeper Effect Resulted from Text and Photograph: A New Perspective on Exemplification Theory

Adiella Yankie Lubis, Prasetya Yoga Santoso, Ressa Uli Patrissia, Henry Sianipar
The presentation of specific cases serving as an illustration for more significant phenomena has a long history in journalism. Although most publications report some form of exemplification effect, it is unknown whether the sleeper effect caused by exemplification will prevail and drive risk perception...
Proceedings Article

The Visual Design of Cocoina’s Digital Advertisement

Agus Hermanto, Tria Patrianti, Khoiruddin Maulana Siddiq, R. Fadhilah Medy Putra
In order to be different and visible in the face of the flood of information flows, we need a visual design that is not only creative but also appropriate for digital advertising. This study tries to find out aspects related to digital visual advertising design from Cocoina. The formulation of the research...
Proceedings Article

How Electronic Word of Mouth Affect Consumer Purchase Decision on Tiktok: A Case Study on Generation Z

Fadhilah, Galih Ginanjar Saputra, Btari Mariska Purwaamijaya
Electronic word of mouth (E-WoM) has been identified as one of the important factors in influencing online purchasing decisions, especially through social media. TikTok is a social media that have a very significant increase in the number of users in this era of the covid-19 pandemic, where most of the...
Proceedings Article

Amul: A Longest Running Marketing Campaign

Kirti Dang Longani, Preeti Sharma
A struggle against the atrocities of Polson Dairy, a locally owned dairy in Anand, Gujarat, which purportedly purchased milk from farmers at extremely low prices to sell to the Mumbai city government, gave rise to the cooperative movement in Gujarat in 1946. The late Dr. Verghese Kurien was virtually...
Proceedings Article

Becoming GoTo: Framing Analysis of Big Tech Corporate Merger in Indonesia

Dwinarko, Wichitra Yasya
News coverage in the media plays an important role in determining the success of companies’ mergers and acquisitions and the resulting company’s corporate image. To achieve a desirable merger, companies must follow certain procedures including media strategy. This study aims to analyse the strategy of...
Proceedings Article

Viral Marketing Analysis of Khong Guan Animation Advertising Version a Sweet Memories

Velda Ardia, Dinaira Khalisa, K. N. Jamiati, Istisari Lageni
This ad is wrapped in a type of Japanese animation-based called anime that young people are currently loving. Lately, the number of anime fans has made this ad a trending topic on social media to become number three on Twitter’s trending topic chart. It is infrequent for Khong Guan to explore this line....
Proceedings Article

A Thematic Analysis of Quality Tiktok Contents

Sofia Hayati Yusoff, Nurul Najihah Mohd. Roffe
Social media applications have become very important to every individual. They are getting more involved in our lives nowadays. Of many social media that are available, TikTok is used globally and has gained over millions of downloads from all over the world. With that, User Generated Content (UGC) has...
Proceedings Article

Constructing Alternative Digital Media in Educating Gender Literacy to High School Students

Nindi Aristi, Preciosa Alnashava Janitra, Puji Prihandini
Over the last one year, Indonesia is struggling to find solutions to COVID-19 pandemic which is raising many social problems. Violence against women cases have significantly raised during the pandemic which reached to 299.911 cases in 2020 according to National Commission Against Women (Komnas Perempuan),...
Proceedings Article

Personal Data Protection in Digital Communications During the Covid-19 Pandemic

Nani Nurani Muksin, Wichitra Yasya, Tria Patrianti, Donny Kurniawan
Life in the cyber era during the COVID-19 pandemic is marked by digital communication. When doing digital communication, personal data is stored on the internet. The importance of this study because it presents the experience of the audience about the importance of personal data protection in digital...
Proceedings Article

Utilization of Podcast as the Raising Star Audio on Demand Media at Corporate Sector in Indonesia

Syifa Astasia Utari, Abdul Rahman, Winda Dwi Astuti Zebua, Annisa Diah Widiyanti
Podcast as the rising star of audio on demand is one of the audio-based file content that its performance begun on getting public’s attention in Indonesia in recent years. Its flexible and accessible nature on demand is able to compete with the advantages of other audio content such as conventional radio...
Proceedings Article

The Dynamics of Social Media Storytelling: An Indian Digital Audiences Perspective

Manju Rughwani
Social media storytelling has connected souls in the new world of digital technologies. Stories have touched the hearts and souls of human mankind. Be it listening to grand mom’s bedtime tales, reading a novel or comic book on the couch, or being engrossed watching thrillers on big and small screens....
Proceedings Article

Dynamics of Digital Public Relations in Non-Government Organizations

Winda Dwi Astuti Zebua, Syifa Astasi Utari, Abdul Rahman, Velda Ardia, Carnelia Marta Diana
Technological disruption has had an impact on the functions and activities of public relations in various organizations. The adoption of digital public relations does not only occur in commercial organizations but is also actively carried out by NGOs (non-governmental organizations such as ACT (Aksi...
Proceedings Article

When Storytelling Complements Promotion: A Study at Sade Village Towards Sustainable Tourism

Dwi Rini Sovia Firdaus, Oktaviana Purnamasari
Sade Village is one of the cultural tourist destinations that is quite well known on the island of Lombok. The community and local government have consciously played a role in preserving the cultural customs in Sade Village to benefit tourist activities. Various attractions such as cotton drying activities,...
Proceedings Article

Capacity Building Practices for Indonesian Migrant Workers: A Case Study from Penang and Hong Kong

Amin Shabana, Nani Nurani Muksin, Amin Tohari, Harmonis, K. N. Jamiati
This study’s objectives are to identify the capacity-building efforts of Indonesian migrant workers (IMW) carried out either independently by the IMW or by external parties in Hong Kong and Penang, such as government officials, corporations, and non-governmental organizations. The data for this study...
Proceedings Article

Gayo Lues Government Branding Strategy Through the 1000 Hafidz City Program

K. N. Jamiati, Velda Ardia, Aminah Swarnawati, Nida Handayani
A city is required to participate in sales and branding activities to increase the city's value. As a result, it is expected to be able to position itself as well as the image of the city. Therefore, the Regional Head must think about and offer regional potential, including the Gayo Lues City Government....
Proceedings Article

Synergy Model of Community Empowerment of the Pramuka Island in Kepulauan Seribu in the Management of Coastal Areas Based on the Women’s Community

Lilik Sumarni, Siska Yuningsih, Dhea Anggraini
The location of Pramuka Island in the Kepulauan Seribu area is supported by islands that are adjacent to one another with different characters and functions. Pramuka Island is also in the Kepulauan Seribu National Park conservation area. Therefore, Pramuka island is strategically located to develop itself...
Corrigendum

Correction to: Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)

Oktaviana Purnamasari, Muhammad Yusuf, Kirti Dang Longani, Syifa Astasia Utari, Tria Patrianti, Amin Shabana