Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)

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Instagram as a Promotion Media for Waste Bank in Tangerang Selatan

Authors
Aminah Swarnawati1, *, Astriana B. Sinaga1, Dody Mudzamil1, Isti Budi Setiawati1
1University Muhammadiyah Jakarta, Jakarta, Indonesia
*Corresponding author. Email: aminah.swarnawati@umj.ac.id
Corresponding Author
Aminah Swarnawati
Available Online 18 April 2023.
DOI
10.2991/978-2-38476-016-9_5How to use a DOI?
Keywords
environmental communication; Instagram; promotion; waste bank
Abstract

This research on the use of social media Instagram as a promotional media for the Waste Bank in South Tangerang is motivated by concerns about the increasingly uncontrolled waste problem and the behavior of the Indonesian people who in general are still less concerned about the environment. The waste bank becomes an actor as well as a communicator in waste education. Instagram is one of the media used by waste banks in conducting environmental education and campaigns. The research objectives are: a) To describe the messages shared by the waste bank through Instagram accounts. b) Describe how Instagram social media is used by the waste Bank as a promotional media for activities and 3) Barriers faced by the waste bank in the process of disseminating messages to the public. The research was conducted in the city of Tangerang Selatan in 2021. The research approach is qualitative, descriptive, data collection techniques through observation of five waste bank Instagram accounts, and one Tangerang Selatan waste bank association account (Perbas). Interviews were conducted with two heads of waste banks. The results of the study (1) Description of content, containing activities for weighing waste, sorting waste, educating citizens about the 3Rs, about a minimal waste lifestyle. (2) Almost all promotional mixes are used by waste banks, only one that is hardly implemented, namely direct marketing and databases. (3) The obstacle is the lack of information about waste banks to the wider community.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 April 2023
ISBN
978-2-38476-016-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-016-9_5How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Aminah Swarnawati
AU  - Astriana B. Sinaga
AU  - Dody Mudzamil
AU  - Isti Budi Setiawati
PY  - 2023
DA  - 2023/04/18
TI  - Instagram as a Promotion Media for Waste Bank in Tangerang Selatan
BT  - Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
PB  - Atlantis Press
SP  - 50
EP  - 58
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-016-9_5
DO  - 10.2991/978-2-38476-016-9_5
ID  - Swarnawati2023
ER  -