Strategy to Develop Brand Image Nadjani Indonesia by Using “Nadjani Covid19 Vaccinate Sale” Program

DOI

10.2991/978-2-38476-016-9_6How to use a DOI?

Keywords

brand image covid19; Adjani

Abstract

Brand image is an important thing on marketing communication process. As one of brand component, brand image used for described consumer imagine about our product and company. Many strategies and event do to give some description about image some brand. One of them, is Nadjani Indonesia. As one of hijab fashion brand, Nadjani Indonesia already born for ten years ago. Nadjani still make some strategy and do events which can support their brand image. Even though now, when covid19 pandemic hit the world. One of their brand image events is “Nadjani Covid19 Pandemic Sale”. On behalf this program, we expect that can bring some positive brand image for Nadjani Indonesia.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Istisari Bulan Lageni
AU  - Daniel Handoko
AU  - Velda Ardia
AU  - Donny Kurniawan
AU  - Nurarfan
PY  - 2023
DA  - 2023/04/18
TI  - Strategy to Develop Brand Image Nadjani Indonesia by Using “Nadjani Covid19 Vaccinate Sale” Program
BT  - Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
PB  - Atlantis Press
SP  - 59
EP  - 66
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-016-9_6
DO  - 10.2991/978-2-38476-016-9_6
ID  - Lageni2023
ER  -