Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)

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Gayo Lues Government Branding Strategy Through the 1000 Hafidz City Program

Authors
K. N. Jamiati1, *, Velda Ardia1, Aminah Swarnawati1, Nida Handayani1
1Universitas Muhammadiyah Jakarta, Jakarta, Indonesia
*Corresponding author. Email: Jamiati.kn@umj.ac.id
Corresponding Author
K. N. Jamiati
Available Online 18 April 2023.
DOI
10.2991/978-2-38476-016-9_29How to use a DOI?
Keywords
branding; Gayo Lues; communication; city branding
Abstract

A city is required to participate in sales and branding activities to increase the city's value. As a result, it is expected to be able to position itself as well as the image of the city. Therefore, the Regional Head must think about and offer regional potential, including the Gayo Lues City Government. The City Government of Gayo Lues branded Gayo Lues as “The City of 1000 Hafidz.” To convey the message of the City of 1000 Hafidz, the City Government of Gayo Lues designed a program, namely the 1000 Hafidz program. The objectives to be achieved are to identify and evaluate the branding strategies that the Gayo Lues City Government has tried through the 1000 hafidz City letter. This study uses a branding philosophy and uses a qualitative approach with research procedures for problem research.The philosophy and design in this research are communication as a symbolic method, marketing communication, advertising, and advertising as a means of marketing a brand. The product is a method of gathering information using researchers’ thoughts, in-depth questions and answers, and library research. The results of the research prove that the branding technique tried by the City of Gayo Lues is compatible with the branding design. This can be seen from the fact that the City of Gayo Lues has tried to create a city of 1000 hafidz.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 April 2023
ISBN
10.2991/978-2-38476-016-9_29
ISSN
2352-5398
DOI
10.2991/978-2-38476-016-9_29How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - K. N. Jamiati
AU  - Velda Ardia
AU  - Aminah Swarnawati
AU  - Nida Handayani
PY  - 2023
DA  - 2023/04/18
TI  - Gayo Lues Government Branding Strategy Through the 1000 Hafidz City Program
BT  - Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
PB  - Atlantis Press
SP  - 291
EP  - 301
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-016-9_29
DO  - 10.2991/978-2-38476-016-9_29
ID  - Jamiati2023
ER  -