Iwan Tirta’s Batik Campaign for Indonesian Millenials

DOI

10.2991/978-2-38476-016-9_8How to use a DOI?

Keywords

management campaign; public relations; millenials

Abstract

Batik is an intangible cultural heritage by United Nations Educational, Scientific, and Cultural Organisation (UNESCO) on October 2, 2009. Now in the modern fashion world, batik not interesting for millenials, because they think batik is something old. Iwan tirta as company that is concerned with batik, to understand why batik not interesting anymore, batik have classic pattern that make batik to look old. Through a Public Relations campaign management program for millenials, Iwan Tirta wants to convey the impression of more batik modern. The purpose of this study is to find out (1) Analysis of Public Relations Campaign Problem, (2) Public Relations Campaign Planning, (3) Implementations Of Public Relations Campaign, (4) Public Relations Campaign Evaluation. The theory used in this study is the theory of campign managent from Anne Gregory. This study uses a qualitative descriptive approach, data collection techniques using field interview, observation, and documentation with informants. To test the validity of the data, the source triangulation test was carried out. Data analysis technique include data reduction, presentation, and conclusions. The results of this study show that the problem analysis process is carried out by observing the phenomena that are happening in the surrounding environment. The planning process is carried out to find goals and strategic. The process communication by using public figure and social media. Evaluations of this campaign by looking at the increase PT. Iwan Tirta’s Followers and insight on Social Media.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Putri Nur Rahmawati
AU  - Tria Patrianti
PY  - 2023
DA  - 2023/04/18
TI  - Iwan Tirta’s Batik Campaign for Indonesian Millenials
BT  - Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
PB  - Atlantis Press
SP  - 77
EP  - 88
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-016-9_8
DO  - 10.2991/978-2-38476-016-9_8
ID  - Rahmawati2023
ER  -