Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)

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The Dynamics of Social Media Storytelling: An Indian Digital Audiences Perspective

Authors
Manju Rughwani1, *
1Ajeenkya DY Patil University, Pune, India
*Corresponding author. Email: manju.rughwani@adypu.edu.in
Corresponding Author
Manju Rughwani
Available Online 18 April 2023.
DOI
10.2991/978-2-38476-016-9_24How to use a DOI?
Keywords
storytelling; social media networks; audience engagement; emotions
Abstract

Social media storytelling has connected souls in the new world of digital technologies. Stories have touched the hearts and souls of human mankind. Be it listening to grand mom’s bedtime tales, reading a novel or comic book on the couch, or being engrossed watching thrillers on big and small screens. With new-age digital technologies, social media users are documenting their personal stories in a free-flowing conversational styles on popular social media networks for online audience engagement.

In view of this backdrop, the researcher attempts to explore the genesis of social media storytelling networks and its growing connect with the audiences worldwide. The paper attempts to understand and deep dive on the power of social media storytelling with audiences through successful brand stories on rapid spaced-digital and social media platforms.

The researcher concluded that social media stories are extremely powerful form of digital communication with the shorter attention span of young and old audiences. Social media stories can create millions of emotional bonds in achieving business, social, cultural, economic, cultural, and sustainable goals.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
18 April 2023
ISBN
978-2-38476-016-9
ISSN
2352-5398
DOI
10.2991/978-2-38476-016-9_24How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Manju Rughwani
PY  - 2023
DA  - 2023/04/18
TI  - The Dynamics of Social Media Storytelling: An Indian Digital Audiences Perspective
BT  - Proceedings of the 1st International Conference on Research in Communication and Media (ICORCOM 2021)
PB  - Atlantis Press
SP  - 239
EP  - 249
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-016-9_24
DO  - 10.2991/978-2-38476-016-9_24
ID  - Rughwani2023
ER  -