Volume 5, Issue 1, April 2015, Pages 2 - 15
BP’s Reputation Repair Strategies during the Gulf Oil Spill
Kristen Alley Swain, Lindsay A. Jordan
Kristen Alley Swain
Received 9 September 2014, Accepted 15 January 2015, Available Online 1 April 2015.
- https://doi.org/10.2991/jrarc.2015.5.1.1How to use a DOI?
- reputation repair, responsibility attribution, oil spill, situational crisis communication theory
- On April 20, 2010, British Petroleum’s Deepwater Horizon drilling rig in the Gulf of Mexico exploded, creating the largest oil spill in U.S. history. Analysis of 1,161 BP tweets during the crisis response reflected unexpected reputation repair strategies and responsibility attribution. Situational Crisis Communication Theory suggests that after an accident, PR messages typically reflect low responsibility attribution. Although the official investigation initially did not suggest a preventable crisis, 90% of BP’s tweets reflected high responsibility.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - JOUR AU - Kristen Alley Swain AU - Lindsay A. Jordan PY - 2015 DA - 2015/04 TI - BP’s Reputation Repair Strategies during the Gulf Oil Spill JO - Journal of Risk Analysis and Crisis Response SP - 2 EP - 15 VL - 5 IS - 1 SN - 2210-8505 UR - https://doi.org/10.2991/jrarc.2015.5.1.1 DO - https://doi.org/10.2991/jrarc.2015.5.1.1 ID - Swain2015 ER -