Journal of Risk Analysis and Crisis Response

Volume 5, Issue 1, April 2015, Pages 2 - 15

BP’s Reputation Repair Strategies during the Gulf Oil Spill

Authors
Kristen Alley Swain, Lindsay A. Jordan
Corresponding Author
Kristen Alley Swain
Received 9 September 2014, Accepted 15 January 2015, Available Online 1 April 2015.
DOI
https://doi.org/10.2991/jrarc.2015.5.1.1How to use a DOI?
Keywords
reputation repair, responsibility attribution, oil spill, situational crisis communication theory
Abstract
On April 20, 2010, British Petroleum’s Deepwater Horizon drilling rig in the Gulf of Mexico exploded, creating the largest oil spill in U.S. history. Analysis of 1,161 BP tweets during the crisis response reflected unexpected reputation repair strategies and responsibility attribution. Situational Crisis Communication Theory suggests that after an accident, PR messages typically reflect low responsibility attribution. Although the official investigation initially did not suggest a preventable crisis, 90% of BP’s tweets reflected high responsibility.
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This is an open access article distributed under the CC BY-NC license.

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Journal
Journal of Risk Analysis and Crisis Response
Volume-Issue
5 - 1
Pages
2 - 15
Publication Date
2015/04
ISSN (Online)
2210-8505
ISSN (Print)
2210-8491
DOI
https://doi.org/10.2991/jrarc.2015.5.1.1How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - JOUR
AU  - Kristen Alley Swain
AU  - Lindsay A. Jordan
PY  - 2015
DA  - 2015/04
TI  - BP’s Reputation Repair Strategies during the Gulf Oil Spill
JO  - Journal of Risk Analysis and Crisis Response
SP  - 2
EP  - 15
VL  - 5
IS  - 1
SN  - 2210-8505
UR  - https://doi.org/10.2991/jrarc.2015.5.1.1
DO  - https://doi.org/10.2991/jrarc.2015.5.1.1
ID  - Swain2015
ER  -