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This research proposal aims to investigate people’s endorsement of sexual double standards (SDS) when they perceive unintended pregnancies in different commitments to relationships. 400 male and female heterosexual students (age: 18–22) from Nanjing Vocational University of Industry Technology in China...

The widely used routing algorithm performance metric of adaptiveness cannot precisely measure performance of routing algorithm. In this paper, we propose a new metric of routing pressure for measuring routing algorithm performance. It has higher precision of measuring routing algorithm performance than...

Tencent, as the leading enterprise in Chinese entertainment sector, holds a very large market share. However, as competition becomes more and more intense and diversified, and viewers’ demand for content gradually increases, Tencent must respond if it wants to maintain its previous dominant position,...

With the continuous development of modern network technology, the Internet has changed people's way of life. However, with the continuous expansion of the use of the Internet, while enjoying the efficient life brought by the Internet, people have gradually increased their behaviors of infringing...

It remains a challenge for the Adaptive Market Hypothesis (AMH) to reconcile Efficient Market Hypothesis (EMH) with behavioural finance. This paper reviews many previous papers and examines AMH whether it is consistent with real changes in markets. By examining previous studies on the relationship between...

Under the influence of the Covid-19, the economies of all countries were affected to varying degrees, particularly on the domestic stock market. Consequently, equity price volatility will be researched, primarily by studying factors affecting volatility. This paper is mainly divided into four aspects...

Chinese cinemas had undergone a series of development. Women’s roles in films were long being discussed. Two representative movies: Two Stage Sisters and Sophie’s Revenge, one from the socialist revolutionary era and one made during contemporary society, reflected feminist ideologies’ effects on movies....

In order to solve the heat dissipation problem of LED (light-emitting diode) downlight, CFD thermal simulation software was used to establish LED downlight dissipation model. Material’s thermal conductivity, thermal resistance, thermal emissive values, heat load forms and other factors were all taken...

This paper first reviews research into the role of culture and authorial identity as causes of plagiarism in L2 writings. Then, the paper surveys solutions for L2 writing plagiarism, including pedagogical assistance and transitional writing methods (i.e., patchwriting and paraphrasing). This research...

Innovative development of informatization systems in the industrial sector comes under the scrutiny of both business entities and the state. Informatization tools used by industrial enterprises are the key to improving efficiency and developing innovative activities. Business processes in industry are...

In recent years, there are more and more kinds of drinks, people’s demand for drinks is increasing, and the competitive pressure in the beverage market is also increasing year by year. Coca-Cola has been a leader in the beverage market for a long time, and the reasons for its success are worth our in-depth...

In recent years, the number of video software paid members in China has increased sharply. At present, the development of the video industry is relatively mature. The tightening of national copyright policies and the people’s need for entertainment also helps the video software to grow faster. This paper...

Existed simulation works are always too dependent on a kind of particular techniques or tools to perform horizontal comparison and integration. There is no formal description for the simulation objects which leads to the lack of semantic support in the simulation. In order to guarantee the reusability...

THis paper reviews the gender stereotypes in traditional media (e.g. television and films), printed media (e.g. magazines and printed advertisements), and social media regarding how these contents influence adolescents’ perception of gender roles. The majority of literature focuses on adolescents in...

Most of the students are not able to perform well in their exams, and we want to figure out why things happen like this. The study, through experiments, assessed impairments on working memory functionality due to heightened levels of stress. We hypothesized that difficult working memory tasks would elicit...

Authors make an attempt to understand the essence and content of anthropology of tourism, as well as to the search for its methodological foundations. A lot of studies both in Russia and abroad do not fully clarify causes of the historical development of the tourism phenomenon, as well as the problems...

Due to the entrepreneurial boom in China, more small and medium-sized enterprises have appeared and disappeared, and only a few of them can survive. Based on the background, this article used the method of DEA to investigate of the difference of development of small and medium-sized enterprises in Beijing,...

This paper discusses the multinational project adjustment and selection problem in which project parameters are regarded as random variables. In the paper, adjustment of foreign existing projects and selection of the new foreign projects are considered simultaneously. Typical cash flows and value sources...

In the Internet era, the network has been applied to all fields of life, forming a new public opinion environment. The article mainly reveals the reasons for the formation of social opinion in the Internet era including the rise of the Internet and the improvement of citizens’ awareness, then analyzes...

This study aims to explore gender awareness and representation in current K-pop industry through analyzing music videos, lyrics, and social media of three K-pop girl groups Red Velvet, LOONA, (G)I-DLE against gender discrimination in K-pop industry and patriarchal society in South Korea. The study adopts...

This paper introduces the typical network management technology and some hot technology. The trend of network management development in the future is prospected based on the analysis of the current network management technology.

By overlaying comments on videos, danmaku creates a fantastic movie-watching experience for users, giving them the social feeling of watching movies together. Through case study, this paper explains how Bilibili, the largest danmaku video platform in China, achieves high user retention through a series...

The Phillips Curve is a well-known concept in macroeconomics, where the relationship between the unemployment rate and wage growth is a dominant element. The purpose of this study was to explore the failure of revealing normal relationship between wage growth and unemployment in 2001based on the wage...

With the changes of the times and the rise of the Internet industry, online commerce has become a place that can generate huge profits. While life quality is getting higher, people’s demand for pets is also gradually increasing. The rise of the online pet economy represents the arrival of a new era....

Management of products quality needs from a producer to decide following tasks: technologies of production, economical issues, management of purchases. All these tasks are aimed on the obtaining of a rational quality level of products. For this various methods and models for monitoring a quality of product...

This paper is based on the 21st Century Practical English Comprehensive Course (2nd Edition), follows the student-centered concept and combine the characteristics of the higher vocational English course and the characteristics of higher vocational students to build the ideological and political teaching...

As the quality of life improves and people pay more attention to health, the fitness industry is growing rapidly. There is one leading company in China and the United States, Yesoul and Peloton. In this work, the two companies’ business models are analyzed in detail, and the advantages and disadvantages...

This paper will discuss issues in data mining and business processes including Marketing, Finance and Health. In turn, the use of KDD in the complex real-world databases in business and government will push the IT researchers to identify and solve cutting-edge problems in KDD modelling, techniques and...

Since the reform and opening-up, China’s income gap has widened rapidly. According to an analysis of the current situation of urban-rural income gaps, inter-industry, and inter-regional income gaps, it is essential to pay more attention to redistribution which leads to the income gap. This paper believes...

Since the 1980s, the pace of economic globalization has been increasing faster, leaving a competitive market. In this situation, an enterprise must constantly improve its overall efficiency and performance if it wants to take up the market. To create more value, companies struggle to find the best way...

The paper discusses the issues of sources, methods, and conditions of the formation of students’ skills in the vocational training led to the entrepreneurial behavior of graduates. It is based on the work of the students’ creative workshop “Geo-S” within engineering geodesy university course. We proposed...

Covid-19 is the most widespread and devastating pandemic since the 20th century, which profoundly impacted the industries and the stock market, especially the service-related industries and stocks in the U.S. This paper aims to study the epidemic’s impact on service-related industries in the U.S. and...

Medical researchers seek to identify and predict profit (or effectiveness) potential in a new medicine B against a specified disease by comparing it to an existing medicine A, which has been used to treat the disease for many years, called medicine assessment. Applying traditional data mining techniques...

Numerous epidemiology studies indicated that exposure to fine particulate matter (PM2.5) could cause chronic human health effects. However, long-term trends in PM2.5-related health effects across countries remain unclear. Hence, we aimed to explore the differences in long trend variations for PM2.5 mass...

The integrated development of urban and rural areas is committed to breaking the dual structure of urban and rural areas, smoothing the two-way flow of urban and rural factors, and building a new pattern of coexistence and co-prosperity between urban and rural areas.The supply of rural public goods has...

This paper examines three different adaptations of the traditional Chinese White Snake legend in three Sinophone visual productions: the Taiwan TV Madam White Snake (Qingshe yu baishe) in 2001, the Hong Kong film Green Snake (Qingshe) in 1993, and Chinese animation Green Snake (Qingshe jieqi) in 2021....

Content based image retrieval (CBIR) is an essential task in many applications. Color based methods have received much attention in past years, since color could serve efficiently for image retrieval, especially in the case of large database. However, there are two main drawbacks for color based image...

Tsingtao Beer was set in 1903 as one of the most famous and biggest beer brands in China. However, in 2020, Yang believes that the coronavirus and the quarantine policies limited tourism and also have an impact on the sale of the Tsingtao Beer [1]. This paper mainly illustrates the Sale volume changes...

The article describes ways to improve modern Russian state financial control over organizations; individual implementation problems, the specific role of state financial control in the fight against corruption in contract system; it has also been established that today audit must be seen as one of the...

In the consumer society, the automobile as a new way of gender practice has a very important impact on the reshaping of women’s gender temperament. While cars help people to achieve spatial movement, they will also affect people’s temperament judgment of the car operator. Through the study, it was found...

The spillover effect means that an organization will not only produce the expected effect of the activity but also have an impact on people or society outside the organization. In short, an activity should have external benefits, which the main body of the activity cannot get. The spillover effect can...

Economic and technological advances have caused numerous rural surplus laborers to leave the land and flock to the cities in search of survival opportunities. The transition of the agricultural population from farmer to citizen is a long and multi-factor process.This study selected the statistic of Chengdu...

China’s video platforms show a good and rapid development momentum in 2019-2021, among which Bilibili is the most rapid. Its number of users has doubled in just two years and it has become one of the most popular video platforms in China. Founded in 2009, Bilibili focuses on ACG subculture. After more...

The article analyzes the comprehensive level and coordination level of the tourism industry-regional economy-information industry system in Chongqing from 2010 to 2020. The study found that: the comprehensive index of the tourism industry, regional economy, and information industry system has steadily...

We consider a nonlinear system of two equations, describing the evolution of a stem cell population and the resulting white blood cell population. Two delays appear in this model to describe the cell cycle duration of the stem cell population and the time required to produce white blood cells. We establish...

The Suitability Obligation is an essential legal institution in the financial market to protect investors. The Minutes of the National Court Work Conference for Civil and Commercial Trials in 2019 (“The Minutes”) has made detailed provisions on the liability determination of financial institutions for...

The purpose of the research is to develop practical guidelines for personnel management in an organization which would be instrumental in improving the efficiency of the personnel management system and conducive to the employees’ growth of labor productivity based on the use of digital technologies....

With the widespread use of watermark in video, audio and image, propose a relational database based watermark embedding and extraction method. The algorithm utilizes the single—multiple mapping approach to plug in watermark, which scatter the distribution of watermark information and enhance the anti-attack...

Since the beginning of the 21st century, the process of urbanization has accelerated, and water resources have faced greater pressure due to economic and social development and human production activities. In this study, a comprehensive evaluation system of WRCC was constructed by selecting 17 indicators,...

Human bodies need various types of nutrients each day to make the body function normally, and the ratio and amount of consumption of each nutrient are significant, especially for teenagers. Today, as the earth's resources continue to decline and environmental pollution continues to increase, people...