Study on the Change of Sales and Influence of Tsingtao Beer during Epidemic

DOI

10.2991/assehr.k.211209.464How to use a DOI?

Keywords

Tsingtao Beer; Coronavirus disease; Tsingtao Beer International Festival; Tourism

Abstract

Tsingtao Beer was set in 1903 as one of the most famous and biggest beer brands in China. However, in 2020, Yang believes that the coronavirus and the quarantine policies limited tourism and also have an impact on the sale of the Tsingtao Beer [1].

This paper mainly illustrates the Sale volume changes during the epidemic and the further development of Tsingtao Beer after the post epidemic era based on the SWOT and PEST analysis. Besides, this paper will study the sale and business strategies of Tsingtao Beer. Based on the analysis, this paper will point out the defects and advantages of the Tsingtao Beer and find out the solutions.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Haoyue Jiang
PY  - 2021
DA  - 2021/12/15
TI  - Study on the Change of Sales and Influence of Tsingtao Beer during Epidemic
BT  - Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)
PB  - Atlantis Press
SP  - 2857
EP  - 2861
SN  - 2352-5428
UR  - https://doi.org/10.2991/assehr.k.211209.464
DO  - 10.2991/assehr.k.211209.464
ID  - Jiang2021
ER  -