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11388 articles
Proceedings Article
Research on the Influencing Factors of Customer's Purchase Intention in the Context of Content Marketing
Danli Gao
This paper discusses the internal mechanism of consumers' purchase intention in the context of content marketing. It is of great significance to carry out effective marketing for enterprises, improve the relationship between customers and enterprises, and achieve organizational goals. This paper proposed...
Series: Advances in Engineering Research
Proceedings Article
Fuzzy Identity-Based Threshold Key-Insulated Encryption with Ciphertext Policy
Jianhong Chen
To solve the signing key exposure problem in fuzzy identity-based encryption systems with ciphertext policy, we propose a fuzzy identity-based threshold key-insulated encryption scheme with ciphertext policy (FIBTKIE-CP) which is provably secure. Our scheme is key-insulated and strongly key-insulated....
Proceedings Article
Gen Z and the World of Work: A Study Literature of New Graduates’ Challenges in Building Job Readiness
F. Magfiroh, S. Jaro’ah
Work readiness is an essential attribute for new graduates to adjust to the world of work, for job performance indicator and future career development. However, many fresh graduates are still immature in building work readiness. This study aims to explore the skills required for work readiness and the...
Proceedings Article
Assessment of Carbon Sinks Trading Potential and Development Path Based on Xiamen
Danqi Wang
This study assesses the potential and development path of carbon trading in Xiamen. As a typical coastal city with rich marine ecosystems such as mangrove forests, coastal wetlands, and shellfish aquaculture, Xiamen faces the challenges of contradictions between high economic carbon emissions and carbon...
Series: Advances in Engineering Research
Proceedings Article
In Site Investigation and Statistical Analysis of Live Loads of Large Span Frame Structure during Construction
Zhengwu Ye, Chaojun Jian, Changming Hu, Yili Yuan
Combine with a large span frame structure project ,a survey on live loads of this building has been conducted,and the survey lasted the whole construction period of the building, the loads in the four phases of template erection, steel banding, concrete pouring and curing were recorded. According to...
Proceedings Article
A Method to Secure Data in Web Database with Web Services
Rameaux Wangue, Fengyu Zhao
Web database security becomes important in business transaction and multi users environment. To secure and protect access to the resource against attack and intrusion, it is important to define the role for all users whose interact with it. In web database application, Access Control method is most convenient...
Proceedings Article
Dynamics Evolution Processes of Ecological Building Materials Industry
X. X. Xiao, W. Long
In this article, we discussed the dynamic development path of ecological building materials industry, suitable measures for keepings steady path, built integrated model using a patches prototype structure as part of it, optimal solution of model will be discussed and with real data obtained from statistical...
Proceedings Article
Intersectional Social Resistance Towards Women in Malaysia
A Case Study of Social Resistance Against “Dehijabing”
Shiyu Fan
Dehijabing, which demonstrates women’s pursuit of dressing freedom, has been harshly criticized by the public. An objective of this paper is to refute public assertions that religion leads to social resistance and elaborate the real sources of social resistance towards dehijabing. By using theory of...
Proceedings Article
The Role of Nonprofit Organizations in Overcoming Gender Inequality in Career Advancement—Take Catalyst for Example
Chenxin Zhang, Chenxin Zhang
From the birth of the Declaration of Sentiments in 1848 to emphasize the importance of equal voting rights for men and women, the establishment of the National Organization for Women in 1966 to support the feminist movement, to the current popularity of the MeToo movement to oppose sexual harassment...
Proceedings Article
A Study on the Modernization of Basic Education Problems and Strategies in Minority Areas*
Limei Jia
The modernization of basic education in minority areas is an important part of the modernization of basic education in China, which affects the overall modernization level of national basic education. Based on the investigation on the situation of rural basic education schools in C city, Inner Mongolia...
Proceedings Article
Analysis Application of the Space Forming Elements in The Interior Lobby at Aryaduta Hotel Jakarta
Elvi Livia, Ika Yuni, Fivanda Fivanda
Jakarta is one of the cities in Indonesia which is the center of the economy in Indonesia, such as the tourism industry, one of which is hotels. The hotel is a means of accommodation for both residents and tourists. A hotel is a type of accommodation that is commercially managed by using part or all...
Proceedings Article
Research on the Evaluation Method of Cognitive Electronic Equipment Information Acquisition Ability
Xinhai Liu, Yanheng Ma, Zijian Zong
Cognitive testability is an inherent attribute of the modern electronic equipment. The information acquisition ability of cognitive testability was described in details and an evaluation model was built upon the basic construction of the index system of the cognitive testability. First of all, the idea...
Proceedings Article
Urban Economy: to Promote High-quality Urban Development with Culture as the Fulcrum
Aoxiang Liang
This paper explores the functions of culture in the high-quality development of cities during the era of rapid urbanization and globalization, highlighting the challenges cities face, including economic and cultural homogenization, and emphasizing the importance of preserving cultural heritage. The paper...
Proceedings Article
Regional Cultural Identity and Visual Element Refinement --Taking Guangxi University Chongzuo Bridge mural design project as example
Xingguo Xu
This paper divides Guangxi regional culture into five regional cultural zones, studies the regional cultural characteristics of Guangxi, and expounds the three levels of regional cultural identity in Guangxi. Taking the design of "Chongzuoqiao Mural Painting Project of Guangxi University" as an example,...
Proceedings Article
Digital Image Processing of Urban Complex Thermal Environment
BaoShan Cao
the acceleration of global warming and urbanization progress has greatly contributed to the city building thermal environment problems, which causes the attention of people. However, because it involves many aspects, such as, it covers the architectural layout, building materials,trees greening,etc....
Series: Advances in Engineering Research
Proceedings Article
A METHOD FOR TELECOM USER PORTRAIT MODELING
Tingting Tang, Zhenyu Yin, Yang Zou
In the era of big data, it is an important means to building user portraits and helping enterprises to implement precise marketing through comprehensive analysis of multidimensional data. Aiming at the problem of lacking detailed mining analysis and one-sided user attribute analysis, a method for modeling...
Proceedings Article
Cultivation of Intercultural Communication Ability of Students Majoring in Foreign Language Specialty of Colleges and Universities from the Perspective of National Cultural Identity*
Yanling Chen, Likun Chang
Language is the carrier of culture. The so-called cultural identity refers to an individual’s sense of belonging to one’s own culture and the cultural groups to which it belongs, and the socio-psychological process of retaining and enriching the individual culture obtained from it. This article intends...
Proceedings Article
Sharia Retail Competitiveness and Consumers’ Behavior: Should Sharia Retail Capitalize Islam?
M. Elfan Kaukab, Aksamawanti, Machfudz
This research aims to formulate the sharia retail marketing framework, focusing on minimarkets and supermarkets capitalizing Islam to sustainably compete with conventional retail. To reach the goal, literary reviews on neuromarketing and the Islamic perspective of consumerism were carried out. After...
Proceedings Article
Practice And Research on Online and Offline Mixed Teaching of “Dancing Grass Dragon” in Songjiang
Huangsheng Kong
By using the methods of literature, case analysis, questionnaire survey, induction and summary, through the practical exploration of the integration of Songjiang “grass dragon dance” and physical education in higher vocational colleges, the purpose of improving the national sports cultural literacy of...
Series: Advances in Engineering Research
Proceedings Article
Analysis of the economic insulation layer thickness of external-wall in North Henan
Peng Di, Peiyao Chen
In this paper, the software of DeST-h was used to simulate the energy consumption of a residential building in Anyang,henan province, based on the comparison of external-wall with different insulation thickness.By analyzing the investment costs of exterior insulation material and the operation costs...
Proceedings Article
Research on the Countermeasures to Improve the Ability of Community Intelligent Emergency Management
Wenhua Zhang
The community is an important part of urban safety. When the crisis comes, the community is the first scene of all kinds of emergencies and the first scene of disposal. The community is the forward position of prevention and response to emergencies. Due to the low level of emergency management in cities...
Proceedings Article
Research On The Development And Dissemination Of Incorruptible Culture Anime In The New Media Era
Lin Yang
Comprehensively advancing the honest cultural construction is to strengthen the construction of the party's advanced nature and the inherent requirement of ruling ability construction, carry out the work of party to build a clean government and fighting corruption is real needs, is the thought of the...
Proceedings Article
Study on Brand Construction of Livestock Products of Leading Enterprises
Shidi Shao, Yidan Shao, Xiwu Shao
Agricultural industrialization leading enterprises make use of capital, technology and talent advantages, driving the development of farmers, specialization, standardization, scale, intensive production. It is not only the important subject of modern agricultural system, but also the key to realize agricultural...
Series: Advances in Engineering Research
Proceedings Article
Fuzzy Identity-Based Key-Insulated Encryption with AND Gates on Attributes
Jianhong Chen
To deal with the signing key exposure problem in fuzzy identity-based encryption systems with AND gates on attributes, we propose a fuzzy identity-based key-insulated encryption scheme with AND gates on attributes (FIBKIE-AGA). Our scheme is provably secure. Our scheme is (N-1,N)- key-insulated and strongly...
Proceedings Article
Advanced Experience and Enlightenment of American College Emergency Management
Shuzhi Yao, Tingting Jia
Central Leading Group deepening reforms comprehensively the 15th meeting of building world-class university requirements, and security and stability for our country's colleges and universities to build the grand goal of first-class university meaningful. The United States has a world-class level in the...
Proceedings Article
Impact of High-speed Railways on Regional Economic Development: Based on Double Difference Model and Least Squares Linear Regression Model
Xiaoyun Xu, Xingyu Liu, Wei Zhang
Under the background of rapid development and sustainable development of China's high-speed railways, studying the impact of construction and operation of high-speed railways on regional economic development and its mechanism has both high theoretical attraction and practical significance. This...
Proceedings Article
Creep Bending Analysis of Combined Rotor for Gas Turbine Considering Contact Stiffness
Haibiao Zhang, Ailun Wang
Combined rotor is the core part of gas turbine and works in high temperature and high rotating speed environment in a long-term,creep bending of the combined rotor will make great effects on the gas turbine’s performance. To study the creep bending properties of gas turbine’s combined rotor considering...
Proceedings Article
The Analysis and Application of BIM Technology in Design of Steel Structure Joints
Kanglong Li, Yuanchu Gan, Guojun Ke, Zhenfu Chen
Building Information Model (BIM) is the future trend of the building industry. By studying the BIM technology, it could control and manage Life Cycle Cost of building in the Steel Structure Project. Besides, BIM highly integrates the programming, the design, the construction quantity&execution and all...
Series: Advances in Engineering Research
Proceedings Article
The Study of Configuration Analysis in Art Gallery based on Space Syntax ——Comparison of Washington national gallery and the Shanghai art gallery
Fei Qi, Yi Chen
The article provides detailed and accurate design basis for building plan, studies a new theory and technology for the designers by researching from the spatial essentials to mathematically logic of spatial configuration and by using the method of spatially quantitative description, such as convex space,...
Proceedings Article
Big Data Applications in Power Industry
Chao Chen, Dongshu Yang, Shaochen Wang, Desheng Yang
Power industry promotes the transformations to achieve a strong and excellent strategic objective. It proposed the system construction. Building the system is not only the upgrading and transformation of power facilities, but also a comprehensive and in-depth innovation of power operation mode and business...
Proceedings Article
Analysis on Historical Buildings of Wuhan University
Xin Fu
As a key national heritage conservation history architecture units of Wuhan University, They have their own unique historical value and artistic value, they are the excellent model of Chinese universities building. Undergoing some important historical periods, they will still be distributed with the...
Proceedings Article
Research on Youth Values in the Guangdong-Hong Kong-Macao Greater Bay Area in the New Era
Lihong Zhong, Zhihong Deng, Zhenhong Xia, Boxin Zeng
The purpose of this paper is to construct the Youth Value Scale of the Guangdong-Hong Kong-Macao Greater Bay Area, and investigate and compare the current situation of youth values in the Guangdong-Hong Kong-Macao Greater Bay Area with the designed scale. The Youth Value Scale of the Guangdong-Hong Kong-Macao...
Proceedings Article
Innovation of ESP Curriculum-Based Ideological and Political Education Under the Background of New Liberal Arts
Taking the Radiotelephony Course as an Example
Yang Wang
In this paper, the main problems of curriculum-based ideological and political education (CBIPE) in current English Specific Purpose (ESP) course are analyzed from the three aspects: incorrect understanding, hinder of traditional education notion, and lack of integration mechanism. On this basis, Radiotelephony,...
Proceedings Article
Exploration of the Development Strategy of Building Industrialization Based on the Application of Smart Construction Technology
Yuxiang Jia, Xiaomin Shen, Xiaodong Lin
Shishi Jianfa Jinhui and Ming Project is a smart construction pilot project in Shishi. In the process of project construction, the application of intelligent construction technology was explored based on BIM intelligent design, intelligent monitoring, intelligent testing, intelligent construction management...
Series: Advances in Engineering Research
Proceedings Article
Analysis and Selection to Diesel Engine Type Spectrum for Fishing Vessel
Yongding Wang, Shanshan Wu
This paper analyzes the "fishing vessel with a diesel-type spectral identity management measures" to implement the former fishing diesel chaotic management Phenomenon, through the Ministry of Agriculture announced 570 fishing boats with diesel-type spectral data analysis, with power, speed is statistical...
Proceedings Article
Economic Independence Development of Suku Anak Dalam Based on Specific Herbs Bukit Duabelas National Park
Fuad Muchlis, Elwamendri, Sahrial, Siti Kurniasih
The Suku Anak Dalam (SAD) community is an indigenous community that lives in a marginal situation with their daily life depending on the natural resources available in the forest. However, some SADs already have permanent livelihoods such as cultivating commercial crops, such as oil palm and rubber which...
Proceedings Article
Effective Teaching System Building of Applied Engineering Colleagues For the Employment
Li Sun, Min Sun, Zhiguo Zhao
In order to improve employment rate of local applied engineering colleagues, and enhance the satisfaction of employer for the students, an effective teaching system for the employment of local applied engineering colleagues is built. The system consists of four aspects: the focus on effective classroom...
Research Article
Fuzzy Systems-as-a-Service in Cloud Computing
Manuel Parra-Royon, José M. Benítez
Pages: 1162 - 1172
Fuzzy systems have become widely accepted and applied in a host of domains such as control, electronics or mechanics. The software for construction of these systems has traditionally been exploited from tools, platforms and languages run on-premise computing infrastructure. On the other hand, rise and...
Proceedings Article
From Language Appeals to Consumer Trust: A Comparative Case Study of TikTok Cross-Border Live Streaming
Yuting Zhao
Cross‑border live‑streaming e‑commerce on TikTok Shop relies heavily on anchors’ language to build consumer trust. This study investigates how rational versus emotional language appeals influence trust formation in TikTok English broadcasts. Integrating the Stimulus‑Organism‑Response (S‑O‑R) model and...
Proceedings Article
Improving of Identifying Poetry Text Building Elements Ability Through a Contextual Approach at Class VIII SMP Negeri 42 Oku
Yossy Aprianti, Ratu Wardarita, Dessy Wardiah
This article aims to improve the ability to identify the building blocks of poetry text through a contextual approach to the eighth grade students of SMP Negeri 42 OKU. The researcher used Classroom Action Research (PTK). Based on the results of the action research, it can be concluded that there was...
Proceedings Article
Study on New Media of College Students' Party Building Work
Zhixue Wang
With the development of digital technology, network technology, mobile communication technology, new media has changed the way of life of college students also bring unprecedented opportunities and challenges to the traditional building in college students. New Media on College Students Party values,...
Proceedings Article
The Construction Ways of National Identity
Based on the Analysis of Chinese Anti-epidemic Propaganda Films
Jiani Xiao
The construction of national identity is one of the most important issues modern countries facing. The anti- epidemic propaganda films not only narrate the anti-epidemic stories of ordinary people and highlight the anti-epidemic power of the country, but also construct the national identity of the audience....
Proceedings Article
Research on the Path and Strategy of Cross-Border E-commerce Empowering the Transformation and Upgrading of Traditional Foreign Trade
Xingkuan Li
This study focuses on the theoretical and practical issues of cross-border e-commerce, empowering the transformation and upgrading of traditional foreign trade. Against the backdrop of deep integration between digital technology and globalization, cross-border e-commerce (CBEC) reconstructs the trade...
Proceedings Article
Vocational College Teachers’ Professional Identity and Its Relationship with Social Support and Sense of Efficacy
Jianning Li, Yuan Xie
An empirical research was conducted on 822 teachers from 10 vocational colleges in Jiangsu Province investigated through self-designed and revised questionnaires. Teachers have the highest professional identity in professional behavior and the lowest in professional reputation. There is a significant...
Proceedings Article
Demands Analysis for the Central Business District Building Projects Based on Quality Function Deployment
Shuang Zhang
For the large Central Business District (CBD) building project portfolio, it is particularly important how to accurately analyze the project task needs. The entropy method was introduced to the traditional model of Quality Function Deployment (QFD), to process the ambiguity of the data caused by the...
Proceedings Article
Dynamic Time-History Analysis of Steel frame-Composite Steel Plate Shear Wall Structures
Xiaotong Peng, Yue Teng, Chen Lin, Ye Zhou
In order to study the dynamic performance of steel frame-composite steel shear wall structure, a dynamic time-history analysis of a practical hospital buliding was carried out by using FEM software Sap2000. As a comparison, the studies on the building with reinforced concrete shear wall s and steel plate...
Proceedings Article
Analysis of Employee's Job Involvement Difference Based on Individual Character An Example of Hospitality Industry
Xiaobing Feng
As a positive work condition, it causes an increasingly concern among organizational behavior and human resource management scholars. The hotel product has its special identity that producing and consuming simultaneously. The specificity needs employees to maintain a high degree of job involvement when...
Proceedings Article
Civic Virtues Components in the Integrated Islamic School Network of Indonesia (Guidance Book Review)
Fitra Waluyandi, Rini Trihastuti, Moh. Muchtarom
Jaringan Sekolah Islam Terpadu Indonesia (JSIT Indonesia) or Integrated Islamic School Network of Indonesia is an organization founded by the founder of the Integrated Islamic School that has the goal of empowering and couching Integrated Islamic School (Sekolah Islam Terpadu / SIT) that have experienced...
Proceedings Article
Application of Big Data Intelligent Management Technology in the Construction and Innovation of Free Trade Zone
Ying Pan
In order to promote the construction of free trade zone and the innovation of system and mechanism, this paper puts forward the application research of big data intelligent management technology in the construction and innovation of free trade zone. By analyzing the implementation methods and steps of...
Series: Advances in Engineering Research
Proceedings Article
The Evolutionary Relationships Between Tree Type of Network Models For The Internet of Things
Xiaomin Wang, Xiyang Zhao, Bing Yao, Xia Liu, Xiang-en Chen
One of efficient and powerful methods for stimulating real networks and tracking motion regulation of networks is to build up some network models. Investigating topological structure of networks and building up network models play an important role for understanding more microscopic and structural features...