Study on Brand Construction of Livestock Products of Leading Enterprises

DOI

10.2991/emcs-17.2017.225How to use a DOI?

Keywords

Leading enterprises; Livestock products; Brand

Abstract

Agricultural industrialization leading enterprises make use of capital, technology and talent advantages, driving the development of farmers, specialization, standardization, scale, intensive production. It is not only the important subject of modern agricultural system, but also the key to realize agricultural industrialization. As a form of industrial organization, the purpose of leading enterprises is to pursue profit maximization. Many leading enterprises involved in livestock production, processing and sales and other related business. This paper analyzes the agricultural industrialization leading enterprises in the importance of livestock product brand building and the main problems, from establishing animal products brand consciousness, pay attention to brand name and design, strengthening the brand marketing, etc, put forward the corresponding countermeasures, and finally put forward leading enterprises livestock product brand building several key problems needing attention.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shidi Shao
AU  - Yidan Shao
AU  - Xiwu Shao
PY  - 2017/03
DA  - 2017/03
TI  - Study on Brand Construction of Livestock Products of Leading Enterprises
BT  - Proceedings of the 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017)
PB  - Atlantis Press
SP  - 1170
EP  - 1174
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcs-17.2017.225
DO  - 10.2991/emcs-17.2017.225
ID  - Shao2017/03
ER  -