Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)

Competency Model-Based Improvement of Marketing Training Process Design

Authors
Xiaoyu Chen, Pengfei Jiang
Corresponding Author
Xiaoyu Chen
Available Online January 2019.
DOI
10.2991/seiem-18.2019.56How to use a DOI?
Keywords
marketing; training; competency
Abstract

Based on competency theory, this paper sets out to analyze the general characteristics of the types of competency which students majoring in marketing should possess. It then puts forward suggestions for improving the four aspects of training arrangement, hardware and software configuration, training format, and training process control and assessment of market training process design, with a view to better enhancing students' competency.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2019
ISBN
978-94-6252-649-5
ISSN
2352-5398
DOI
10.2991/seiem-18.2019.56How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xiaoyu Chen
AU  - Pengfei Jiang
PY  - 2019/01
DA  - 2019/01
TI  - Competency Model-Based Improvement of Marketing Training Process Design
BT  - Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)
PB  - Atlantis Press
SP  - 218
EP  - 220
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-18.2019.56
DO  - 10.2991/seiem-18.2019.56
ID  - Chen2019/01
ER  -