Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)

Competency-oriented Curriculum Group Construction: A Case Study of Marketing Curriculum Group Construction in Beijing Union University

Authors
Pengfei Jiang, Xiaoyu Chen
Corresponding Author
Pengfei Jiang
Available Online January 2019.
DOI
10.2991/seiem-18.2019.55How to use a DOI?
Keywords
Competency-oriented; Marketing Curriculum Group; Professional Core Competence Construction
Abstract

Taking the curriculum group of Marketing major of Beijing Union University as an example, this paper puts forward some suggestions for the curriculum group construction based on clarifying students’ professional core ability and selecting some related core courses, so as to provide theoretical reference for teachers to design and develop the curriculum group and for learners to improve their comprehensive ability effectively.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2019
ISBN
978-94-6252-649-5
ISSN
2352-5398
DOI
10.2991/seiem-18.2019.55How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Pengfei Jiang
AU  - Xiaoyu Chen
PY  - 2019/01
DA  - 2019/01
TI  - Competency-oriented Curriculum Group Construction: A Case Study of Marketing Curriculum Group Construction in Beijing Union University
BT  - Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)
PB  - Atlantis Press
SP  - 214
EP  - 217
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-18.2019.55
DO  - 10.2991/seiem-18.2019.55
ID  - Jiang2019/01
ER  -