Integrating Customer Relationship Management in Organizational Behavior: A Strategic Approach

DOI

10.2991/978-94-6463-542-3_65How to use a DOI?

Keywords

Customer Relationship Management; Organizational Behavior; Business Strategy; Employee Engagement; Customer Satisfaction

Abstract

This article delves into the intricate relationship between Customer Relationship Management (CRM) and Organizational Behavior (OB), aiming to uncover how CRM strategies can profoundly impact and improve organizational structures, employee behavior, and overall business outcomes. At its core, the primary objective of this study is to explore and understand the dynamic interplay between CRM and OB, and how this integration can lead to more effective management practices and enhanced business performance. Through an extensive and comprehensive analysis, the article meticulously identifies and discusses key areas where CRM principles align with and complement organizational behavior frameworks. It focuses on how CRM strategies, when effectively integrated into the organizational fabric, can lead to significant improvements in customer engagement, employee satisfaction, and operational efficiency. The paper proposes a novel, synergistic approach that harnesses the strengths of both CRM and OB to create a more cohesive, responsive, and adaptive organizational environment.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jincheng Yu
PY  - 2024
DA  - 2024/10/15
TI  - Integrating Customer Relationship Management in Organizational Behavior: A Strategic Approach
BT  - Proceedings of the 2024 2nd International Conference on Management Innovation and Economy Development (MIED 2024)
PB  - Atlantis Press
SP  - 566
EP  - 572
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-542-3_65
DO  - 10.2991/978-94-6463-542-3_65
ID  - Yu2024
ER  -