Research on the Cultivating System of E-commerce Professionals in Universities

DOI

10.2991/mess-18.2018.42How to use a DOI?

Keywords

E-commerce, Innovation and Enterprise, Talent training system

Abstract

In view of the contradiction between the Social demand for talents in E-commerce and the cultivation of undergraduate talents in E-Commerce in recent years, the key to solve the phenomenon of "talent bubble" in E-Commerce is to improve the core competence of E-Commerce. Through combing the undergraduate teaching system and various links of E-Commerce major in colleges and universities, the training system of innovative and entrepreneurial talents of E-Commerce has been established, which takes employment demand as the guidance aiming to meet the needs of social and economic development and master good electronic commerce high-end knowledge and skills, and is expanded by the innovative entrepreneurship education based on the theoretical and practical teaching, driven and promoted by the construction of school-enterprise cooperation projects and the excellent project incubation by taking the laboratory construction as the foundation. In addition, the cultivation of undergraduate talents in E-Commerce in Jilin University of Finance and Economics, the only electronic commerce brand major in Jilin Province, is used as an example to deeply analyze and demonstrate the connotation of the system to constitute each module, to provide reference for the development of E-Commerce major in other colleges and universities.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yang LIU
AU  - Ze-Xuan YIN
AU  - Chen ZHANG
AU  - Yi-He ZHANG
AU  - Ye WANG
AU  - Chun-Yan QIU
AU  - Chi-Jun ZHANG
AU  - Ren SONG
AU  - Yan MA
AU  - Xiang LI
PY  - 2018/04
DA  - 2018/04
TI  - Research on the Cultivating System of E-commerce Professionals in Universities
BT  - Proceedings of the 2018 4th Annual International Conference on Modern Education and Social Science (MESS 2018)
PB  - Atlantis Press
SP  - 229
EP  - 234
SN  - 2352-5398
UR  - https://doi.org/10.2991/mess-18.2018.42
DO  - 10.2991/mess-18.2018.42
ID  - LIU2018/04
ER  -