Online Food Delivery Service
The Link Between Food Quality, E-Service Quality, Trust, and Loyalty
- DOI
- 10.2991/aer.k.211106.108How to use a DOI?
- Keywords
- Online food; loyalty; e-service quality; trust; food quality
- Abstract
The coronavirus (COVID-19) pandemic leads to a growth in the use of online food delivery (OFD) services. To avoid getting infected with the virus, customers prefer ordering food through online applications and trusted providers than directly visiting the restaurant. The competition in the OFD service industry in Indonesia is very tough; thus, understanding consumer loyalty is important for business players. Unfortunately, loyalty modeling in the food industry seems silent. Therefore, this quantitative study examines the roles of food quality, e-service quality, and trust on customer loyalty in the context of online food delivery (OFD) services. This study used an online survey of 433 OFD service customers from Bandung City, Indonesia. The data were examined using SmartPLS software. The result shows that both food quality and e-service quality positively affect trust, and trust has a significant effect on loyalty.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Ni Nyoman Triyuni AU - Gundur Leo AU - Dwi Suhartanto PY - 2021 DA - 2021/11/23 TI - Online Food Delivery Service BT - Proceedings of the 2nd International Seminar of Science and Applied Technology (ISSAT 2021) PB - Atlantis Press SP - 697 EP - 702 SN - 2352-5401 UR - https://doi.org/10.2991/aer.k.211106.108 DO - 10.2991/aer.k.211106.108 ID - Triyuni2021 ER -